FIRM LEADERSHIP: PLANNING & BUDGETING

Nancy Myrland All Posts, Marketing Strategy 4 Comments

In yesterday’s blog post, I implored you to stop sending your marketers on a wild goose chase to find out what percent of revenue other firms are spending on their marketing and business development budgets.
If you haven’t read it yet, I invite you to please take a moment to…it won’t take long.
Go ahead, I’ll be here when you get back.
Now …