Lawyers & Law Firms, Are You Paying Attention To Your Brand?

Nancy Myrland All Posts, Branding Leave a Comment

SUSPEND YOUR SKEPTICISM Put your skepticism on the shelf for just a few minutes, okay? I know some of you think you don’t need a brand. You might be thinking: Brands are just for cows. Brands are for the consumer products’ companies, or for larger law firms, but not for yours. “Branding” is what got Brobeck in financial trouble, thus …