Can Your Personal Brand Hurt Your Firm's Brand?

Can Your Personal Brand Hurt Your Firm’s Brand?

Nancy MyrlandAll Posts, Branding, Personal Branding Leave a Comment

Let’s talk about building your brand within your firm, and what you might want to think about in order for that effort to go as smoothly as possible. Let’s say you are a practicing lawyer within the firm and it’s important to you to be out there and visible and building your brand separate from your firm’s brand. It could …

Branding vs. Positioning What Is The Difference

Branding vs. Positioning: What Is The Difference and Do You Need Both?

Nancy MyrlandAll Posts, Branding, Personal Branding, Positioning Leave a Comment

You might hear people talk about the need for you to establish your personal brand, or you need to create a brand for your firm. You might also hear some of us talk about the need to position yourself in the marketplace, or what is called positioning. It can be confusing because they are related. They are definitely cousins, but …

Do You Spend As Much Time On Your Clients As You Do On Your New Logo or Website?

Nancy MyrlandAll Posts, Branding, Client Service and Retention Leave a Comment

Sometimes we spend an enormous amount of time working on new logos, websites, and letterhead. We fret over: Whose name should go first on the letterhead? Which shade of blue is right? Should we use an ampersand or the word and? What are the right graphics for every page of our website? Should we build microsites? Should we have video …

In Business and In The Legal Profession, Personal Branding Is Important

In Business and In Legal, Personal Branding Is Important

Nancy MyrlandAll Posts, Branding, Career Development & Education, Client Service and Retention, Personal Branding Leave a Comment

Do you know that knot you get in your stomach when anticipating a difficult or challenging person or situation? Last week, I had that feeling as I was expecting a phone call. I was pretty sure of the outcome, but I also knew there was a slight chance it could go either way. In this situation, it wasn’t the person …

#LetsAskNancy 005: Lawyers, Should You Start A Practice Area Twitter Account?

Nancy Myrland#LetsAskNancy, Podcasts & Recordings, Social Media, Twitter Leave a Comment

#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing.  You have a choice…either listen to this post in the podcast player by clicking the arrow, read it below, or both!   Today’s question was posted in a legal marketing group I am a part of on Facebook. …

Lawyers_Law Firms, Are You Paying Attention To Your Brand?

Lawyers & Law Firms, Are You Paying Attention To Your Brand?

Nancy MyrlandAll Posts, Branding, Personal Branding Leave a Comment

I know some of you think you don’t need a brand. You might be thinking: Brands are just for cows. Brands are for consumer products companies, or for larger law firms, but not for yours. “Branding” is what got Brobeck in financial trouble, thus causing their implosion because they spent millions advertising it on CNN and similar venues (hogwash). During …

Personal and Firm Branding In The Age of Social Media

Personal Branding In The Age of Social & Digital Media

Nancy MyrlandAll Posts, Branding, Personal Branding 9 Comments

To discuss branding in the age of social and digital media, one must first understand what branding is. What Is A Personal Brand? Let’s start with the concept of a brand, which makes the concept of branding intuitive. A personal brand is a set of characteristics, along with your personality and your way of doing business that is evident to …

SHOULD YOU JUST BE YOURSELF IN SOCIAL MEDIA?

Nancy MyrlandAll Posts, Marketing Strategy, Social Media 2 Comments

A suggestion many give when asked how to use Social Media is: “Just be yourself, and it will all work out.” The thought behind that answer is that this should be easy enough to help you get started without over-thinking the process. After all, we all know how to be ourselves, right?  We’ve been doing it for years.  It’s second …