Lawyers_Law Firms, Are You Paying Attention To Your Brand?

Lawyers & Law Firms, Are You Paying Attention To Your Brand?

Nancy Myrland All Posts, Branding, Personal Branding Leave a Comment

I know some of you think you don’t need a brand. You might be thinking: Brands are just for cows. Brands are for consumer products companies, or for larger law firms, but not for yours. “Branding” is what got Brobeck in financial trouble, thus causing their implosion because they spent millions advertising it on CNN and similar venues (hogwash). During …

How Is Your Social Echo?

Nancy Myrland All Posts, Social Media Leave a Comment

Because I know you’ve been sitting around, waiting for yet another industry term to become familiar with, I thought I’d introduce you to one you might not have heard yet. Social Echo PR Newswire coined the term “Social Echo” to describe “the powerful reverberation around brands that occurs through [the millions of] conversations in the social networks and communities where …

BRAND EQUITY: ARE YOU THE BEACH BALL?

Nancy Myrland All Posts, Branding, Social Media Leave a Comment

Yesterday, we talked about being confronted with unexpected negative publicity, and that we need to get all the right people around the table to talk about the what-ifs, and to prepare for them. Another critical component we must consider, and which is increasingly possible today because of Social Media, is the importance of building equity in your brand every day. …

Personal and Firm Branding In The Age of Social Media

Personal Branding In The Age of Social & Digital Media

Nancy Myrland All Posts, Branding, Personal Branding 9 Comments

To discuss branding in the age of social and digital media, one must first understand what branding is. What Is A Personal Brand? Let’s start with the concept of a brand, which makes the concept of branding intuitive. A personal brand is a set of characteristics, along with your personality and your way of doing business that is evident to …

YOU ARE WHO YOU ARE. I AM WHO I AM.

Nancy Myrland All Posts, Social Media 22 Comments

I find human behavior and interaction fascinating. Since I started studying Social Media a few  years back, I noticed something many of you have too. Personalities can often become more obvious, exaggerated, out of control, polished, refined and sometimes bolder with these tools, or gifts, we have been given that allow us to voice our opinions publicly. Many of us feel …