Most of us have heard of a one-trick pony, right? The dictionary tell us it is: “A person or thing with only one special feature, talent, or area of expertise.” Over the years I have been working in legal marketing, both in-house and not so in-house (that would be now as I consult), I’ve heard lawyers tell stories about …
ACC: Our Stakeholders Are Beginning To Lose Faith In The Legal Profession [#LMAP3 Recap #2]
Yesterday, I recapped Akin Gump’s Toby Brown’s remarks from the recent #LMAP3 conference I attended in Chicago. Toby and Amar Sarwal, Vice President and Chief Legal Strategist for the ACC (the Association of Corporate Counsel), shared opening keynote duties. Toby gave the state of the 3 Ps this conference addresses, which are: Pricing Process Improvement, and Project Management …and Amar Sarwal delivered a …
Lawyers Have A Hard Time Dealing With Change [#LMAP3 Recap #1]
I just attended the LMA, or Legal Marketing Association’s, 3rd annual P3 Conference in Chicago. It was sponsored by the LMA Client Value SIG, or Shared Interest Group. This year’s co-chairs were Keith Maziarek, Sr. Manager, Strategic Pricing for DLA Piper, & Purvi Sanghvi, Director of Strategic Planning with Paul Hastings. First, A Little History Many of us who grew …
Lawyers, It’s Time. It’s Been Time For A While.
I am finishing three days of attending legal marketing and business development conferences in Chicago. The first was the Legal Marketing Association’s LMA P3 conference. These 3 Ps of this conference are pricing, project management, and process improvement. Short story there: these 3 Ps help you do what you’ve been doing much better. The second conference is The LSSO Raindance …
Hey, Where Did All My Online Friends & Connections Go?
Remember that passionate follower of yours on Twitter that shared everything you wrote? Remember that new connection you made on LinkedIn that seemed interested in what you had to post? Remember that friend that went out of his way to like everything you wrote on Facebook? Remember that energetic commenter that used to support you on your blog? What in …
Find All Of The LMA Conference Blog Posts Right Here
I just got back from the Legal Marketing Association (LMA) Annual Conference, and see the blog posts and summaries beginning to show up here and there. In an effort to bring them together, I am “flipping” them into one of my magazines on Flipboard. Stop back regularly, or subscribe to that magazine, as I will be adding posts as they …
General Counsel: “Lawyers, Know My Business”
Even though the rapid-fire GC Panel at last week’s LSSO Raindance Conference was filled with pages full of suggestions (some of the one-liners were priceless), there were a few recurring themes I can’t get out of my head. We’ll start with just one of those themes today, but I will tackle more in the coming days. If you look below, …
Content Isn’t King. It’s Emperor Of The Universe.
Yesterday, I attended a webinar called “Beers, Blogs and Brands: A Comprehensive Approach To Law Firm Marketing,” sponsored by My Case, provider of web-based legal practice management software. Sam Glover, lawyer, blogger and founder of Lawyerist, the law practice blog, was the guest presenter, and covered a lot of territory in an hour. Sam broke his presentation down into these categories: …
Lawyers: How To Beat Your Competition In The Content Sharing Game
The Conundrum A question was recently posted on one of the legal marketing forums I belong to, asking how lawyers can shorten the time between deciding they want to post timely content in response to something going on in the world and the seemingly endless need for wordsmithing and committee approval of every word that goes out the door. Does …
Legal Advertising Rules: How About That Florida Bar?
The Florida Bar Association continues to encroach on lawyers’ digital real estate. The Florida Supreme Court just released new advertising rules for Florida lawyers, as well as those who practice law in the State of Florida. The advertising rules were revisited in an attempt to make them easier to understand and to clarify what some of them mean. There are …