It’s the end of November. For some of us, this means a change in seasons when the leaves turn color and fall off, and the air turns brisk. Things begin to change. We wear additional layers of clothing to accommodate the ever-changing temps, and we hope that the cold and ice stay away for as long as possible…all Winter if you ask …
Myrland Marketing Motivation: I Could Grow My Practice If…
Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing! What is one skill you need to grow your practice? It can be big or small. Do you know how to do it? If not, ask for help from someone you trust. If you do know how, then start …
Lawyers, What Are You Waiting For?
The level of frustration among lawyers irritated because their cases and expertise aren’t being picked up by media is not decreasing. I continue to hear the same comments on a regular basis. “This was a major case. Why didn’t anyone pick it up?” “I’ve been doing this long enough that they should know to come to me for a comment …
Lawyers, Are You Drowning In A Mosh Pit of Content?
How many emails, conversations, texts, phone calls, newspapers, blog posts, podcasts, YouTube and Facebook videos, trade journals, Snaps, and other pieces of information do you receive on a daily basis? I don’t know about you, but I can’t even count the number. I imagine it is in the thousands by the time I add up all of the messages I …
Lawyers, Are Your Competitors Spying On You?
I was just listening to Pat Flynn record an episode of his podcast, Let’s Ask Pat. He was recording it on Periscope, a livestreaming app, allowing his viewers to watch live while he conducts business. He was answering a question from someone who was curious what to do when her competition follows her content. Pat inspired me to answer that …
Lawyers, Can We Please Talk About Auto Direct and Private Messages?
Okay, raise your hands if, out of the blue, you’ve received a private message on LinkedIn, Twitter or Facebook that was so disconnected from your world that you wondered what that person was thinking. Keep those hands up if you instantly formed a negative opinion of that person in your mind. Keep it up if you thought or said something …
Coverage From #LMA16, The 2016 Legal Marketing Association Annual Conference
We came. We learned. We networked. We had a huge family reunion. We are the 1400 attendees of the 2016 Legal Marketing Association (LMA) Annual Conference in Austin, Texas, April 10-14, 2016. The coverage was swift. It started prior to the conference, continued during the conference with a record number of live-Tweets (and I wasn’t even live-Tweeting this year, so I can’t take …
Lawyers: Do These Questions About Social Media Sound Familiar?
I write a lot about Social Media and Social Networking because I find that lawyers have many questions. Many of you have shared those questions with me, such as: Where do I start? Who do I follow? Which sites should I use? How do I find the time? What should I say once I’m there? How do I sign up …
Lawyers: Should You Follow Your Clients On Social Media?
Last week, a friend asked if there was prevailing etiquette regarding attorneys following and connecting with general counsel and other clients on social media. My answer: As with all marketing, I would take it on a case-by-case basis, but, yes, I would recommend you: Follow them on Twitter, putting them in a special list or search column so you can …
Lawyers, Are You Paying Attention To Video?
Just when you thought it was going to fade into the sunset (okay, who really thought that?), video as a communication tool is continuing to come on strong as a viable, valuable marketing tool for lawyers, legal marketers and law firms. Recently, news out of AdAge tells us that: “The ever-gestating business of online video just took a very big …