SOCIAL MEDIA: ARE YOU PREPARED FOR NEGATIVE PUBLICITY?

Nancy MyrlandAll Posts, Social Media 6 Comments

You’re ready, right? Everything’s under control, isn’t it? You’re about to watch a firestorm of negative publicity hit because of something you didn’t even mean to do, but you aren’t worried, right? It could be anything… Your recent merger is falling apart at the seams, and blogs are swelling with excitement. You just had your entire Intellectual Property Team leave …

SOCIAL MEDIA: WHO SHOULD LEAD THE CHARGE?

Nancy MyrlandAll Posts, Marketing Strategy, Social Media 10 Comments

Gini Dietrich, CEO of Arment Dietrich, wrote a post this week, asking where Social belongs in an organization. The topic came up for her recently when she guest-hosted a Wednesday night #bizforum discussion on Twitter. One of the questions that came up during the hour-long discussion had to do with where Social Media marketing and communication should reside within an …