Will The Real Super Bowl Advertisers Please Stand Up? #SB50 #SuperBowlAds #SB50Ads

Nancy Myrland All Posts, Branding, Hashtags, Social Media Leave a Comment

It’s over. Super Bowl 50 is now a part of history. Living in Indianapolis, I am very happy for Peyton Manning. Whatever he decides, and I think we all know what’s coming, he can go out on top, proud of the legacy he left behind in two cities that grew very fond of him. Enough About The Game! Aren’t we really …

Lawyers, You Have To Share Your Knowledge

Lawyers, Stop Hiding. You Have To Market Your Marketing.

Nancy Myrland All Posts, Content Marketing, Marketing Strategy 3 Comments

I have worked with lawyers since 1997. Many of you are pretty conservative when it comes to marketing. Part of this originates with the fact that lawyer advertising, as you know, wasn’t technically allowed before 1977. While The Rest of the World Was Advertising When the rest of the world was cutting its advertising teeth decades prior to that, Wikipedia …

Lawyers_Law Firms, Are You Paying Attention To Your Brand?

Lawyers & Law Firms, Are You Paying Attention To Your Brand?

Nancy Myrland All Posts, Branding, Personal Branding Leave a Comment

I know some of you think you don’t need a brand. You might be thinking: Brands are just for cows. Brands are for consumer products companies, or for larger law firms, but not for yours. “Branding” is what got Brobeck in financial trouble, thus causing their implosion because they spent millions advertising it on CNN and similar venues (hogwash). During …

Ladies & Gentlemen, Welcome To Broadcast, I Mean Social, Media {{SIGH}}

Nancy Myrland All Posts, Social Media 1 Comment

I’ve been around long enough to have witnessed the beauty of advertising on broadcast media when broadcast media was all we had. I cut my teeth in a heavily promotional environment at Time Warner Cable, where I spent nearly 10 years in marketing management, where we used existing tools such as radio, TV, direct mail, telemarketing, door-to-door sales, outdoor (billboard), …

MARKETING: A CONSTANT TAP ON THE SHOULDER

Nancy Myrland All Posts, Marketing Strategy 4 Comments

Yesterday I was part of a discussion about how to market a new service a company was thinking about launching.  One of the participants commented: “We have one chance to market this new service to our target audience.” Those who know me know that comment got my wheels turning.  I then shared the following: “I have a different perspective on …