I remember meeting and having a lovely conversation with a Marketing Partner who attended the Legal Marketing Association annual conference in Denver a few years ago. He attended with his senior marketer, a very good friend of mine for many years. I’ll call my friend Mark because, well, that is his name. What Are The Biggest Challenges For Legal Marketers? …
DEAR CEO: LETTERS TO THE C-SUITE
Follow @NancyMyrland A few months ago, my friend Gini Dietrich invited several of her friends to contribute to an ebook called Dear CEO: Letters to the C-Suite from Experts on Vision, Culture, Community, and Integration. First, thanks Gini! What an honor to be invited. I thought my Mom was the only one who thought I was an “expert!” Now there are …
#LMA10 Conference Part 1: My Message To Marketers
Having just returned from the LMA annual conference in Denver, I find my mind is full of all things legal marketing. I know, what’s new?! That’s what I do for a living, right? But this is different. When I have the gift of being around over 800 legal marketers and attorneys, I become even more passionate in certain areas. When …
ARE MARKETERS SPENDING ENOUGH TIME ON BUSINESS DEVELOPMENT AND SALES?
Recently, a discussion topic was posted in my LinkedIn group, PM Forum titled: “Marketers spending insufficient time on the things that matter to their MPs” Here is what was posted by Richard Chaplin of PM Forum: “The latest PM Forum Snapshot monthly survey (www.pmforum.co.uk/snapshot) indicated that marketers are not spending nearly as much time as managing partners would like them …
STAFFING A MARKETING DEPARTMENT
On a marketing listserve of which I am an active member www.lawmarketing.com, a question was posted today that asked how an administrator in a firm should go about staffing a marketing function. Here’s where to start: I advise firms that they should interview, or survey, professionals in the firm who will be affected by the addition of marketing personnel, either in-house or outsourced. That pretty …