LinkedIn is on a bit of a roll. Last week, LinkedIn announced the reintroduction of video to the platform. I say reintroduction because their video effort launched last year was met with less than stellar results. Today, we are seeing the first noticeable result of Microsoft’s 2016 $26.2 billion acquisition of LinkedIn. LinkedIn Rolls Out A New Windows 10 App …
Lawyers, Is LinkedIn A Waste Of Your Time?
LinkedIn has moved beyond the “I’m just not that into you” phase of social media marketing for lawyers. It is a must and for good reason. You no longer have the luxury of deciding whether this is a tool you should spend time getting to know. For several reasons, the answer is, and always has been, yes. [ctt template=”4″ link=”LN8Vi” …
[BREAKING] LinkedIn Ventures Into Video
Those of you who know me know I’m bullish on video, and livestreaming, video’s real-time cousin. I’ve been waiting for LinkedIn to launch a native video app so users can reach audiences with a medium that removes yet another barrier to familiarity, and that is natural video, where we are allowed to see one another in a largely unrehearsed, often …
Breaking LinkedIn News: Who’s Ready For Business Chat?
LinkedIn just announced what I think is a smart, long overdue messaging and chat feature that will help users communicate faster and more efficiently. If you’ve ever tried to go into your LinkedIn “email” box to send and receive messages, you know that it wasn’t the most user-friendly environment. It took too many steps, was a bit cumbersome, and resembled …
You’d Better Export Your LinkedIn Contacts Now
You might already know this, but you have the ability to export your LinkedIn contacts. Kind of. I mean, you used to. Well, you can for a while. Alright, not really. Well, you can, but you’d better hurry. Here’s The Deal Phew! That made me tired! For a long time, we have been able to click on Settings, then choose …
Lawyers, Are You A One-Client Pony?
Most of us have heard of a one-trick pony, right? The dictionary tell us it is: “A person or thing with only one special feature, talent, or area of expertise.” Over the years I have been working in legal marketing, both in-house and not so in-house (that would be now as I consult), I’ve heard lawyers tell stories about …
LinkedIn Profiles Can Be Very Boring
Let’s face it. LinkedIn profiles are extremely important because they are what people see when they check out your qualifications, your experience, the updates you’ve posted, where you went to school, and so much more. The problem is they can be very dry and boring. Remember that you only have a few seconds to catch a visitor’s attention before they …
Don’t Buy LinkedIn Connections
I’m not naive. I’ve seen my share of rotten business practices, along with many good ones, some even great. I’ve witnessed people who try to do good, and plenty who seem to specialize in doing the opposite. Teaching marketing, and social and digital media for the past umpteen years, I’ve seen plenty of people try to find the easiest and …
Your LinkedIn Newsfeed: You Need To Choose What You Want To See
It’s time to take control of your LinkedIn newsfeed. Remember when you first discovered that Facebook started deciding what you would see in your Newsfeed? Well, it is now happening on LinkedIn, too. You need to check your settings on a regular basis because the LinkedIn default might not be what you would like to see. Take a moment and …
LinkedIn Groups: Be S.M.A.R.T.
LINKEDIN GROUPS…LOVE ‘EM OR HATE ‘EM There is a lot of discussion about whether or not LinkedIn groups are fertile networking grounds. With 2.1 million groups, and 8,000 new ones being created every week, there is certainly opportunity in our midst, isn’t there? Even though posting behavior in some groups is a bit out of control, there are moderators paying attention to …