LinkedIn is rolling out a new feature that will call attention to your posts and other activity on LinkedIn. As I often mention when I work with my clients, I want your profiles and your content to be scroll-stopping (desktop), or thumb-stopping (mobile). This new feature will help stop the scroll as it will make your profile more visual. Visuals …
Should You Copy & Paste Your Law Firm Bio To Your LinkedIn Profile?
Setting up your LinkedIn profile is easy, right? You just copy and paste everything from your law firm website bio into your LinkedIn profile. Done, right? Not so fast. Your LinkedIn Profile Is Not Your Website Bio LinkedIn should not be just another placeholder for your website bio. What do I mean by that? Unlike your website bio, which is, …
Should You Personalize LinkedIn Invitations To Connect?
The debate goes on whether or not we should personalize invitations to connect on LinkedIn. Short answer? Yes, I think you always should, and here’s why. Why Do You Want To Connect on LinkedIn? There are various reasons you might want to connect with someone on LinkedIn. Your reasons are probably different than my reasons, which are different from the …
LinkedIn Will Now Let You Add Clickable Links To Photo and Video Posts
LinkedIn is rolling out clickable links in photos and videos in the newsfeed. This will be available on personal profiles as well as on your business page. This is good exposure for you, so I want you to be ready. When I first reported on this on my LinkedIn profile last week, I didn’t have this feature. The next day, …
Lawyers & LinkedIn: 4 EASY Ways For You To Repurpose Existing Content
One of the most effective ways to let your clients and potential clients know you are knowledgeable in the topics they care the most about is to share content that demonstrates your knowledge. It takes time to create and share content. You’re busy. How are you supposed to find time to do all of this? In my latest 2-minute, 41-second …
Lawyers and LinkedIn: Which Invitations Should You Accept?
I am often asked by clients which invitations they should accept or extend on LinkedIn. Let’s look at this from a few different angles to find out what the right approach is for you. Can You Connect The Dots? The most direct answer I offer you is: If you can connect the dots to this person, then accept the invitation. …
Lawyers, A Robust LinkedIn Profile Is Not Enough
You can’t expect your LinkedIn profile to do all of the heavy lifting for you. You might be surprised to read that from me because you know me as an active LinkedIn trainer and coach, but this next point is important. Networking Is A Contact Sport When it comes to reaching the right people at the right time with the …
Lawyers, Should You Automate LinkedIn Activity?
Occasionally, someone will ask me if they should use one of the automation services that help automatically find connections, send invitations, then engage in initial conversations on LinkedIn. These are not real conversations, but machines and bots that represent you. People are busy, so I understand why it might be tempting to automate activity on social media. I have strong …
The 3 Main Reasons Lawyers Should Use LinkedIn
How many times have you gone to an event, maybe a conference or a business after hours, or even just a social event with friends, and a new acquaintance sends you an invitation to connect on LinkedIn? You might have seen the notice in a LinkedIn email or on the app itself. Maybe you collected that person’s business card. I …
There’s Hope For LinkedIn Groups … I Hope!
In case you haven’t heard what is happening with groups on LinkedIn, let me bring you up to speed. Here is a recording I recorded live on Facebook that will explain everything I know so far. Don’t forget to turn on the volume control in the bottom right corner after you press the play button. NOTE: If you would rather read, …