Below you'll find a list of all posts that have been categorized as “Social Media”
What you post on social media is public. Even when you set your post to private, there is no guarantee of privacy (hello screenshots).
A question came up today that revolved around how to communicate caution to attorneys and staff about how they use social media during this time.
There Is No Blueprint. Let’s Design One.
I get it. Emotions and reactions are, understandably, …
Are digital natives, those who were born in an era when electronic devices were prevalent and in their hands from the moment they were old enough to hold them, better equipped in this current era of social and digital media?
Let’s take a few minutes and discuss that because I can shed a little light on the differences between digital natives …
How many times have you gone to an event, maybe a conference or a business after hours, or even just a social event with friends, and a new acquaintance sends you an invitation to connect on LinkedIn? You might have seen the notice in a LinkedIn email or on the app itself.
Maybe you collected that person’s business card. I know, …
We have issues with behavior on the Internet, and on social media specifically. Some people just don’t think before posting, or they don’t care and they go for it, not thinking about the ramifications.
3 recent instances brought this to mind for me.
Is It Okay To Publicly Call People Out on Social Media?
The 1st was in a group on Facebook. It …
I hear this concern often. Lawyers, legal marketing professionals, and others in law firms tell me that lawyers remain very concerned about how to stay out of trouble when posting in social media. They don’t want to jeopardize client relationships.
I Don’t Want To Get In Trouble
When conducting social media training, a common concern I run across has to do with …
Fresh off of a webinar I co-hosted for the Legal Marketing Association last week titled “Personal Branding In The Age of Social & Digital Media,” where Clayton Dodds and I scratched the surface of how to define your personal brand, I was disappointed when the story broke about Sullivan & Cromwell’s high-profile partner, Francis “Frank” Aquila, who chose to lash …
Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Content Marketing Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.
I like and respect this survey and always reference it when asked …
In case you haven’t heard what is happening with groups on LinkedIn, let me bring you up to speed. Here is a recording I recorded live on Facebook that will explain everything I know so far. Don’t forget to turn on the volume control in the bottom right corner after you press the play button.
NOTE: If you would rather read, you …
If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. Starting right away, you will begin seeing updates mostly from friends and family.
Some of you might be ecstatic about this, while others are quite irritated because you like the Facebook that you had a hand in shaping; …
We can’t stop talking about content marketing and for good reason. It’s not only the act of creating and publishing your content but the way you deliver it that helps set you apart from other lawyers. It is what helps you differentiate yourself from others in your practice area.
What Is Content?
Content is the physical or virtual representation of the knowledge …