Below you'll find a list of all posts that have been categorized as “Social Media”
Wouldn’t it be nice if you could get the trades and business publications to write about one of your recent matters or accomplishments? Wouldn’t it be nice if your name was included when your client’s merger was discussed in the news? Wouldn’t it be great if your local business journal acknowledged what you and your firm are doing in the …
In case you were too busy yesterday to notice the Internet blowing up about Burger King’s social media misstep, let’s take a moment or two to help you catch up, and for me to share my perspective on the situation so that we can all learn from this situation. We all need to be very careful about being clever on …
You can’t expect your LinkedIn profile to do all of the heavy lifting for you. You might be surprised to read that from me because you know me as an active LinkedIn trainer and coach, but this next point is important. Networking Is A Contact Sport When it comes to reaching the right people at the right time with the …
Clubhouse is the next social media darling. It is social audio that promises to connect you with people and conversations at a much deeper level than you might find elsewhere. It is one of the fastest-growing apps in at least a century…okay, maybe not really a century because there weren’t apps then, right? At the time of this podcast recording, …
The people, companies, and institutions you want to do business with, as well as those who can play a part in helping you accomplish your goals, are your target audiences. They are an important part of the foundation of your marketing and business development plans. Speaking and presenting to your target audiences is important. It helps you gain exposure to …
Occasionally, someone will ask me if they should use one of the automation services that help automatically find connections, send invitations, then engage in initial conversations on LinkedIn. These are not real conversations, but machines and bots that represent you. People are busy, so I understand why it might be tempting to automate activity on social media. I have strong …
Today, we are going to talk about 4 important characteristics lawyers need to have to be successful. If you would like to listen to this in audio form, you can click on the green play button below or click here to listen to the podcast. If you are more of a reader, I have transcribed the podcast below the player. …
What you post on social media is public. Even when you set your post to private, there is no guarantee of privacy (hello screenshots). A question came up today that revolved around how to communicate caution to attorneys and staff about how they use social media during this time. There Is No Blueprint. Let’s Design One. I get it. Emotions and …
Are digital natives, those who were born in an era when electronic devices were prevalent and in their hands from the moment they were old enough to hold them, better equipped in this current era of social and digital media? Let’s take a few minutes and discuss that because I can shed a little light on the differences between digital …
How many times have you gone to an event, maybe a conference or a business after hours, or even just a social event with friends, and a new acquaintance sends you an invitation to connect on LinkedIn? You might have seen the notice in a LinkedIn email or on the app itself. Maybe you collected that person’s business card. I …