Lawyers, Should Your LinkedIn Profile Be More Conversational?

Lawyers, Should Your LinkedIn Profile Be More Conversational?

Nancy MyrlandAll Posts, LinkedIn Leave a Comment

Recently, during a one-on-one LinkedIn training session with a partner at a law firm, my client asked an interesting and perceptive question: “Is my LinkedIn profile a place where I can be a little more casual and conversational and share things I wouldn’t normally include in my firm bio?” My answer was ”Absolutely!” Listen or Read: Your Choice If you …

Lawyers, Don't Wait For Anyone To Give You Permission To Share Your Knowledge in Social Media

Lawyers, You Don’t Need Permission From The Mayor Of The Internet

Nancy MyrlandAll Posts, Business Development/Sales, Content Marketing, LinkedIn Leave a Comment

Does it ever feel like there are two different versions of you that show up on any given day? One of you is confident. You know your topic. You know your practice area inside and out because you talk about it every day. You are confident that you know how to talk to your clients and potential clients about what …

2023 LinkedIn Is Rolling Out A New Way To Make Your Profile More Noticeable

LinkedIn Is Rolling Out A New Way To Make Your Profile More Noticeable

Nancy MyrlandAll Posts, LinkedIn, Social Media Leave a Comment

LinkedIn is rolling out a new feature that will call attention to your posts and other activity on LinkedIn. As I often mention when I work with my clients, I want your profiles and your content to be scroll-stopping (desktop), or thumb-stopping (mobile). This new feature will help stop the scroll as it will make your profile more visual. Visuals …

Should You Copy & Paste Your Law Firm Bio To Your LinkedIn Profile?

Should You Copy & Paste Your Law Firm Bio To Your LinkedIn Profile?

Nancy MyrlandAll Posts, LinkedIn, Social Media Leave a Comment

Setting up your LinkedIn profile is easy, right? You just copy and paste everything from your law firm website bio into your LinkedIn profile. Done, right? Not so fast. Your LinkedIn Profile Is Not Your Website Bio LinkedIn should not be just another placeholder for your website bio. What do I mean by that? Unlike your website bio, which is, …

Should You Personalize LinkedIn Invitations To Connect?

Should You Personalize LinkedIn Invitations To Connect?

Nancy MyrlandAll Posts, LinkedIn, Social Media Leave a Comment

The debate goes on whether or not we should personalize invitations to connect on LinkedIn. Short answer? Yes, I think you always should, and here’s why. Why Do You Want To Connect on LinkedIn? There are various reasons you might want to connect with someone on LinkedIn. Your reasons are probably different than my reasons, which are different from the …

LinkedIn How To Add Clickable Links To Photos

LinkedIn Will Now Let You Add Clickable Links To Photo and Video Posts

Nancy MyrlandAll Posts, LinkedIn Leave a Comment

LinkedIn is rolling out clickable links in photos and videos in the newsfeed. This will be available on personal profiles as well as on your business page. This is good exposure for you, so I want you to be ready. When I first reported on this on my LinkedIn profile last week, I didn’t have this feature. The next day, …

Law Firms, Are You Still Discouraging The Use of Social Media?

Law Firms, Are You Still Discouraging The Use of Social Media?

Nancy MyrlandAll Posts, Social Media, Social Media Ethics & Regulations Leave a Comment

I read an article last Friday on Law.com about law firms that put restrictions on the use of social media by their legal and business professionals. You might find it hard to believe this is still an issue, but it stems from some firms being worried about what’s going to happen on social media. They don’t fully trust their people …

Lawyers Which Invitations Should You Accept on LinkedIn

Lawyers and LinkedIn: Which Invitations Should You Accept?

Nancy MyrlandAll Posts, Business Development/Sales, LinkedIn Leave a Comment

I am often asked by clients which invitations they should accept or extend on LinkedIn. Let’s look at this from a few different angles to find out what the right approach is for you. Can You Connect The Dots? The most direct answer I offer you is: If you can connect the dots to this person, then accept the invitation. …

Lawyers, What Is Holding You Back From Creating Content?

Lawyers, Is This What Is Holding You Back From Creating and Posting Content? You’re Not Alone.

Nancy MyrlandAll Posts, Content Marketing, Social Media Leave a Comment

One of the strongest ways to stand out from the competition is to establish yourself as a thought leader in your practice area by creating content that speaks to the issues and challenges your clients are facing. Writing, recording, or presenting information that can help your clients and potential clients, or that they might find interesting, is the great equalizer …