Social Media: No One Starts In The Middle

Social Media: No One Starts In The Middle

Nancy MyrlandAll Posts, Networking, Social Media 13 Comments

Are there days when you feel as if you’re brand new to social media?

Do you sometimes feel like you’re not gaining any traction?

Do you wonder what’s wrong, and why you’re not experiencing the growth you thought you’d have by now?

Do you feel like no one is listening when you post because you don’t get much response, thus making you feel kind of stupid?

The First Thing You Need To Know

You have done nothing wrong.

We all started at the same place, and that’s at the very beginning.  No one starts in the middle, or even 25% down the road, so we are all on equal footing at some point in this journey.  Actually, we are all on the same foot at many points in this journey, but it often feels like we’re the only ones going through it.

  • Everyone started with 0 Twitter followers.
  • Everyone started with 0 Facebook friends.
  • Everyone started with 0 LinkedIn connections.
  • Everyone is starting with 0 followers on Instagram.
  • Everyone started with 0 likes on their Facebook Page.
  • Everyone started with 0 memberships in LinkedIn groups.
  • Everyone had a 1st day, month, and year on their blog.

Marketing Can Be Pretty Daunting, Can’t It?

Yes, it can.

Some wonder why they aren’t included in conversations they see taking place among so-called “friends” or “followers.”  This is an interesting phenomenon.

As in real life, there are established relationships that were going on before we got here.  It often appears there are cliques, when there are just people who have spent more time together, learning, laughing, sharing content, asking questions, and sometimes sharing emotions and challenges, so they look more comfortable talking in a group.

How Can You Infiltrate These Groups You’d Like To Be A Part Of?

Well, you don’t start in the middle of their relationship and their chemistry. They have to come to notice and know you before they begin to engage in conversation with you. This isn’t mean or unkind. This is just the real world with very, very busy people who have tasks other than marketing on their plates.

First, make sure you want to be a part of them. Is it just that they seem like the in-crowd, or do they really serve a need or purpose you have for networking?

In a perfect world, if we were all good networkers, then when others appear in our newsfeed to comment or say hello, we would do what we should be doing in real life. We would greet you, then introduce you to others. This doesn’t always happen. For whatever reason, sometimes people just don’t take the time.

Don’t give up.

Keep Finding Ways To Genuinely Connect With Them

If they are that important to you, keep finding ways to genuinely connect with them.  If they continue to ignore you, then shame on them, but move on.  There are millions of others out there with whom to connect. Keep in mind that sometimes it takes years to make an impression on our desired audiences. This is no different in social media than it is in actual, face-to-face networking, marketing, sales, and business development.

Try to remember that, just as in advertising when it takes at least 8 times for someone to see your ad before you begin to leave an impression, it often takes many attempts before someone will notice and acknowledge you in their thread on social media. I’m sure it’s more than 8 these days because of all the messages and interference we are confronted with throughout the day. I heard more than 20 somewhere recently, but I can’t recall the source, so take that for what it’s worth.

People Will Forget Us

It’s also important to note that people will forget us if we stay away too long.  I always tell people that it’s not anyone’s job to remember me when I’m trying to make an impression or form a relationship. It’s my job to stay the course and to stay in front of people frequently enough to stay on their radar.

Again, virtual and actual life are the same in this respect.  There will be a few exceptions as our special friends will check on us when they don’t see us, but it’s not as common as we wish it was.

We Can’t Start In The Middle

We have to start at the beginning with every relationship we want to develop. This means that marketing starts over for us countless times every day. We might have connections we can take advantage of to meet people, and we should, but we still have to start at the beginning.

My Advice To You

  • Don’t give up.
  • Be realistic in your expectations of what these relationship tools can do, and how fast they can do them.
  • Understand that everyone started exactly where you are or were…the beginning.
  • Decide you are going to start over every day in an attempt to develop relationships and build your practice.
  • Decide that if you are really serious about being in business, you have no choice but to start at the beginning, then stay the course.

Nancy Myrland, Legal Marketing and Business Development Advisor to Lawyers

Nancy Myrland is a Marketing and Business Development Advisor, specializing in Content, Social & Digital Media. She helps lawyers grow their practices by integrating the right marketing practices in order to build their reputations and their relationships, which leads to building their practices.

Also known as the LinkedIn Coach For Lawyers, Nancy is a frequent LinkedIn trainer, as well as a content marketing specialist. She helps lawyers, law firms, and legal marketers learn and implement content, social, and digital media strategies that cut through the clutter and are more relevant to their current and potential clients.

She is also a personal branding speaker, trainer, and advisor, helping legal and business professionals in firms understand the importance and the impact of defining and reinforcing their personal brand. 

Nancy is also the founder of the hybrid self-study and online course, LinkedIn Course For Lawyers, where she personally guides lawyers through the sequential creation of their LinkedIn profile and presence. 

As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasting, video marketing, voice marketing, and livestreaming. Nancy also works with many firms and lawyers on Zoom and virtual presentation training and coaching to be the best they can be when presenting online.

She also helps lead select law firms through their online social media strategy when dealing with high-stakes, visible cases.

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