Yesterday, one of my legal marketing colleagues, Kevin O’Keefe, owner of LexBlog, wrote about Sree Sreenivasan, pronounced “sree sree-knee-VAH-sun,” a Professor at Columbia University, who is also the school’s first Chief Digital Officer.
Sree conducted a three-hour live (yes, live, I know…gasp!) advanced workshop for journalists, bloggers and media professionals in Seattle last week. Kevin and several of his LexBlog team members attended.
Kevin wrote that he learned a great deal about the attributes necessary for effective Social Networking from Professor Sree.
Professor Sree suggested the following characteristics:
- Helpful
- Useful
- Timely
- Informative
- Relevant
- Practical
- Actionable
- Generous
- Credible
- Brief
- Entertaining
- Fun
- Occasionally funny
As Kevin said:
“I see no reason these attributes cannot be included in your contributions as a lawyer.”
My comment on Kevin’s post was:
“Amen! Around here, when we see someone who is self-absorbed, or does something that appears to be all about him/her, we teasingly draw an imaginary ring above our head (picture a halo), and we mouth ‘It’s all about me.'”
I continued:
“That’s exactly what Social Networking and Social Marketing are not. They are a little bit about you, and A LOT about everyone else, and how you can help them by displaying the attributes mentioned above.”
As I like to share with my clients:
“Absolutely anyone, anywhere at any time can be a talking head on Social Media. That takes no skill or talent. But to be able to truly engage another person…now that is what will make you stand out among the rest.”
I see these attributes as gifts you can give others. When others embody these characteristics, they have given us the gift of themselves. We like that. We like them, and we want more of them.
What about you?
Do you stand out?
Do you practice Professor Sree’s characteristics?
Do you know others who you think embody these attributes?
I’d like to know what you think.
Thanks to Kevin and Professor Sree for inspiring today’s post.
