Can Your Personal Brand Hurt Your Firm's Brand?

Can Your Personal Brand Hurt Your Firm’s Brand?

Nancy MyrlandAll Posts, Branding, Personal Branding Leave a Comment

Let’s talk about building your brand within your firm, and what you might want to think about in order for that effort to go as smoothly as possible. Let’s say you are a practicing lawyer within the firm and it’s important to you to be out there and visible and building your brand separate from your firm’s brand. It could …

Personal Branding For Lawyers With Nancy Myrland

Personal Branding For Lawyers: What Do You Want To Be Known For?

Nancy MyrlandAll Posts, Branding, Personal Branding Leave a Comment

If one of your goals is to become well-known so that your name automatically rises to the top when others have a need for someone who does what you do, there are a few things you can do to make that happen. Allow me to help. Don’t They Know What You Do? It would be nice if your phone just …

Branding vs. Positioning What Is The Difference

Branding vs. Positioning: What Is The Difference and Do You Need Both?

Nancy MyrlandAll Posts, Branding, Personal Branding, Positioning Leave a Comment

You might hear people talk about the need for you to establish your personal brand, or you need to create a brand for your firm. You might also hear some of us talk about the need to position yourself in the marketplace, or what is called positioning. It can be confusing because they are related. They are definitely cousins, but …

Online Behavior Can Damage Your Personal Brand and Your Firm's Brand

You Damage More Than Your Own Personal Brand With Bad Online Behavior

Nancy MyrlandAll Posts, Branding, Personal Branding, Social Media Leave a Comment

Fresh off of a webinar I co-hosted for the Legal Marketing Association last week titled “Personal Branding In The Age of Social & Digital Media,” where Clayton Dodds and I scratched the surface of how to define your personal brand, I was disappointed when the story broke about high-profile law form partner, Francis “Frank” Aquila, who chose to lash out …

In Business and In The Legal Profession, Personal Branding Is Important

In Business and In Legal, Personal Branding Is Important

Nancy MyrlandAll Posts, Branding, Career Development & Education, Client Service and Retention, Personal Branding Leave a Comment

Do you know that knot you get in your stomach when anticipating a difficult or challenging person or situation? Last week, I had that feeling as I was expecting a phone call. I was pretty sure of the outcome, but I also knew there was a slight chance it could go either way. In this situation, it wasn’t the person …

Lawyers_Law Firms, Are You Paying Attention To Your Brand?

Lawyers & Law Firms, Are You Paying Attention To Your Brand?

Nancy MyrlandAll Posts, Branding, Personal Branding Leave a Comment

I know some of you think you don’t need a brand. You might be thinking: Brands are just for cows. Brands are for consumer products companies, or for larger law firms, but not for yours. “Branding” is what got Brobeck in financial trouble, thus causing their implosion because they spent millions advertising it on CNN and similar venues (hogwash). During …

Personal and Firm Branding In The Age of Social Media

Personal Branding In The Age of Social & Digital Media

Nancy MyrlandAll Posts, Branding, Personal Branding 9 Comments

To discuss branding in the age of social and digital media, one must first understand what branding is. What Is A Personal Brand? Let’s start with the concept of a brand, which makes the concept of branding intuitive. A personal brand is a set of characteristics, along with your personality and your way of doing business that is evident to …