Below you'll find a list of all posts that have been categorized as “Personal Branding”
Let’s talk about building your brand within your firm, and what you might want to think about in order for that effort to go as smoothly as possible. Let’s say you are a practicing lawyer within the firm and it’s important to you to be out there and visible and building your brand separate from your firm’s brand. It could …
If one of your goals is to become well-known so that your name automatically rises to the top when others have a need for someone who does what you do, there are a few things you can do to make that happen. Allow me to help. Don’t They Know What You Do? It would be nice if your phone just …
You might hear people talk about the need for you to establish your personal brand, or you need to create a brand for your firm. You might also hear some of us talk about the need to position yourself in the marketplace, or what is called positioning. It can be confusing because they are related. They are definitely cousins, but …
Fresh off of a webinar I co-hosted for the Legal Marketing Association last week titled “Personal Branding In The Age of Social & Digital Media,” where Clayton Dodds and I scratched the surface of how to define your personal brand, I was disappointed when the story broke about high-profile law form partner, Francis “Frank” Aquila, who chose to lash out …
Do you know that knot you get in your stomach when anticipating a difficult or challenging person or situation? Last week, I had that feeling as I was expecting a phone call. I was pretty sure of the outcome, but I also knew there was a slight chance it could go either way. In this situation, it wasn’t the person …
I know some of you think you don’t need a brand. You might be thinking: Brands are just for cows. Brands are for consumer products companies, or for larger law firms, but not for yours. “Branding” is what got Brobeck in financial trouble, thus causing their implosion because they spent millions advertising it on CNN and similar venues (hogwash). During …
To discuss branding in the age of social and digital media, one must first understand what branding is. What Is A Personal Brand? Let’s start with the concept of a brand, which makes the concept of branding intuitive. A personal brand is a set of characteristics, along with your personality and your way of doing business that is evident to …