Content Marketing: Can It Be Done In Your Spare Time?

Nancy Myrland All Posts, Content Marketing 1 Comment

I FIT IT IN WHEN I CAN There’s a lot of talk these days about Content, Content Marketing and Content Strategy, isn’t there? You’re busy, so it’s easy to ignore the formality of it. You write what you can, when you can, about what you know. Isn’t it enough that you are squirreling away enough time now and then to …

Lawyers: Content, The Digital Breadcrumbs You Need To Spread

Nancy Myrland All Posts, Business Development/Sales, Content Marketing, Social Media 4 Comments

In the legal profession, we tend to discuss Business Development a lot. It’s important. It is, in its simplest terms, the process of developing new business, including the many steps that must be taken to attract the interest of potential clients, nurturing the interest they might have in us, developing a relationship with them along the way, finding ways to …

Content Isn’t King. It’s Emperor Of The Universe.

Nancy Myrland All Posts, Content Marketing, Social Media 2 Comments

Yesterday, I attended a webinar called “Beers, Blogs and Brands: A Comprehensive Approach To Law Firm Marketing,” sponsored by My Case, provider of web-based legal practice management software. Sam Glover, lawyer, blogger and founder of Lawyerist, the law practice blog, was the guest presenter, and covered a lot of territory in an hour. Sam broke his presentation down into these categories: …

Lawyers, How To Beat Your Competitors In The Content Creation Game

Lawyers: How To Beat Your Competition In The Content Sharing Game

Nancy Myrland All Posts, Content Marketing, Social Media 6 Comments

The Conundrum A question was recently posted on one of the legal marketing forums I belong to, asking how lawyers can shorten the time between deciding they want to post timely content in response to something going on in the world and the seemingly endless need for wordsmithing and committee approval of every word that goes out the door. Does …

Lawyers, Content Marketing Is Your Digital Handshake

Lawyers: Content Marketing Is Your Digital Handshake

Nancy Myrland All Posts, Content Marketing, Marketing Strategy, Social Media 1 Comment

Remember When? Remember the old days when advertising a product or service used to be the only way you could be certain your message was being communicated properly? I helped buy tens of thousands of dollars of TV, radio, and billboards every month when I was with Time Warner because it made the phones ring. That, along with our door-to-door …

I’m Not Worthy To Put Myself Out There

Nancy Myrland All Posts, Career Development & Education, Motivation Leave a Comment

“I’m not good enough. “I don’t know enough.” “There are others who know more than I do about this.” “What if someone asks a question I can’t answer?” “I’m not a great writer.” “I don’t look good on camera.” “I cringe when I hear my voice.” Sound Familiar? Do any of those sound or feel familiar? I want you to …

Lawyers, This Is How To Find More Speaking Opportunities

Lawyers, This Is How To Find More Speaking Opportunities

Nancy Myrland All Posts, Blogging, Content Marketing, Lawyer Marketing, Legal Marketing, Marketing Strategy, Podcasting, Presentation Skills, Social Media, Video Marketing Leave a Comment

The people, companies, and institutions you want to do business with, as well as those who can play a part in helping you accomplish your goals, are your target audiences. They are an important part of the foundation of your marketing and business development plans. Speaking and presenting to your target audiences is important. It helps you gain exposure to …

Lawyers, Should You Automate LinkedIn?

Lawyers, Should You Automate LinkedIn Activity?

Nancy Myrland All Posts, LinkedIn, Social Media Leave a Comment

Occasionally, someone will ask me if they should use one of the automation services that help automatically find connections, send invitations, then engage in initial conversations on LinkedIn. These are not real conversations, but machines and bots that represent you. People are busy, so I understand why it might be tempting to automate activity on social media. I have strong …

Lawyers, In Addition To Being Smart, You Need These 4 Characteristics To Build A Successful Practice

Lawyers, In Addition To Being Smart, You Need These 4 Characteristics

Nancy Myrland All Posts, Business Development/Sales, Lawyer Marketing, Legal Marketers, Social Media, Training in Client Service and Business Development/Sal Leave a Comment

Today, we are going to talk about 4 important characteristics lawyers need to have to be successful. If you would like to listen to this in audio form, you can click on the green play button below or click here to listen to the podcast. If you are more of a reader, I have transcribed the podcast below the player. …

Zoom Tip #2 Head and Eye Placement On Video

[VIDEO TIP #2] Head and Eye Placement For Maximum Connection On Video

Nancy Myrland All Posts, Video Marketing, Videos, Videos-Livestreaming Leave a Comment

Welcome back! This is Video Tip #2 that will address how to look better when you are on camera by understanding where to place your eyes and your head for maximum impact and connection with the audiences you are talking to when on video. If you haven’t seen Video Tip #1, you can find that right here. If we haven’t …