These times can be challenging for client and business development. We’re in-person, then we’re not. We’re scheduling events, then we’re canceling them. We’re working remotely, but only sometimes. When you are trying to connect with clients and potential clients, what are you supposed to do that is worth your and their time and resources? How are you supposed to connect …
Do Associates, Partners, and Senior Partners Need To Market Themselves?
At every stage of your career, there is a case to be made that you need to market yourself and that you need to pay attention to traditional and social networking. It is never too early and it is never too late. Well, let’s discuss because I have thoughts about this for lawyers at every stage of their careers. Listen …
3 Ways To Become A Much Better Networker
Have you ever met someone and asked them a question about what they do, or how they are, or what their opinion is about a subject, then find they get so wrapped up in what they are saying that they never stop to say: “How about you? What do you think?” “What about you? What do you do?” “How are …
#LMA17: Conference Networking Tips From Our Friends
We all have our reasons for attending Legal Marketing Association conferences. It might be to learn. It might be to meet like-minded people. It might be to network. It might be to discover new tools, services, or products we can take back to our firms. It might be to reignite the creative genius we have hiding inside that desperately needs …
#SMMW17 Networking Tips From Some Of The Best In The Business
To say I am excited about the next two weeks of my personal and professional life is an understatement. Why? Because I am preparing to attend two very important conferences. The first, which is what I am focusing on in this post today, is Social Media Marketing World 2017, or #SMMW17. The website describes it this way: “SMMW17 is the …
It’s Official. You’re In Charge!
It’s over. You no longer have to wait for someone else to promote you. You’re officially in charge! Remember the days when you hoped a member of the media would pick up your story, your accomplishments, your firm name, your pro bono work, or some other worthy piece of information that showed what a decent person you were, and what a …
Social Media: Should I Accept All Connection and Friend Requests?
These questions and concerns come up often:I just want to be connected to my family and close friends on Facebook.​Should I accept a request from this person I don’t really know on LinkedIn? I have no idea who this person is. Should I Circle him on Google+?They just keep following me on Twitter. Why would they do that when they …
Twitter: Nice To Meet You Egg
You signed up for this thing called Twitter a while back for one of a few reasons: You weren’t quite sure what to do with it, but you knew you needed to reserve your name so it wouldn’t be taken when you were ready. You were ready to reach out to others that you want to do business with. You …
Social Media: No One Starts In The Middle
Are there days when you feel as if you’re brand new to social media? Do you sometimes feel like you’re not gaining any traction? Do you wonder what’s wrong, and why you’re not experiencing the growth you thought you’d have by now? Do you feel like no one is listening when you post because you don’t get much response, thus …
2 Truths About Social Media – Part Two
The last time you and I met, we talked about Part One of 2 Truths About Social Media. If you haven’t read it, I invite you to do so. Of course, there are more than 2 important points about social media, but we’ll deal with 2 of the most important in this series. Here are the 2 Truths: Social media must …
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