MYRLAND MARKETING MOMENT: VERSION 1.17.11

Nancy Myrland Myrland Marketing Moments 7 Comments



“Myrland Marketing Moment:

Do you have 2011 Goals?  Today, write 1-4 on a piece of paper, then write them!”

Let’s Discuss:

It’s January 17, 2011.

If you haven’t written your Marketing Plan, there’s still time.

Everyone needs to do this, not just rainmakers, salespeople, managers and CEOs.  If you have a job, a career, and serve internal or external clients or customers, you need to do this.

Don’t let this year pass without treating your business with the same degree of importance as you do when you purchase your car, home, office space or any other important purchase you make.

Do you need a little help?

As I said above, get a piece of paper, real paper, so it stays in front of you and doesn’t get mixed in with all the other open docs on your computer.  Now write the numbers 1 through 4 on that piece of paper.  Leave several lines in between each number.

Now, let’s get serious, shall we?

Make sure your goals are SMART.

S…..Are they Specific?  What exactly do you want to do?

M….Make them Measurable.  How will you know if your goal has been achieved if you can’t measure it?

A…..Is this goal really Attainable given your and your clients’ situations?

R…..Are you goals Realistic and Relevant?

T…..Make them Time-Sensitive.  Give the goal a target for completion.

Remember, this isn’t your hobby.  It’s your livelihood, so treat it that way.  Go ahead, do it now while you’re thinking about it.  Is tomorrow going to be any easier?

Thank you to jscreationzs for the image used above.

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