MARKETING IS NOT A SPRINT. IT’S A MARATHON. STAY THE COURSE! This was the Myrland Marketing Moment I sent out over Twitter this morning. It’s not a new concept, just one that needs to be repeated frequently because we tend to tire of our marketing efforts from time to time. Here are a few nuggets of advice to help you …
TAKE ADVANTAGE OF THE SILENCE
Myrland Marketing Moment for June 15, 2009: Does it seem like everyone is cutting back on marketing? GREAT! Go take advantage of the silence! We see it happening all around us. This economy, or rather the uncertainty that comes along with this economy, is causing all sorts of irregular marketing activity in firms and companies around the globe. I talked …
MAKE ME LIKE YOU – I DARE YOU!
I was partially wrong the other day when I Tweeted one of my Myrland Marketing Moments on Twitter. Here’s what I said:“Myrland Marketing Moment: Twitter is not a direct response, ‘call now’ sales tactic. It exists 2 build relationships.” I’ve been thinking about my comment about Twitter not being a direct response, call-now medium. I think I was a bit …
MY TWITTER GOALS AND STRATEGY
The other day I received an email from the CEO of a very well-respected sales training company. He asked me about my use and philosophy about Twitter as he noticed there are times when I am quite active. He also wondered about the amount of time it took me. I thought I’d share my response with you in case you …
IT’S 2009 – DO YOU KNOW WHERE YOUR BRAND IS?
There is an interesting discussion developing on a few listservs of which I am a member about guerilla marketing tactics, specifically the T-Mobile tactic which has now gone viral, http://www.youtube.com/watch?v=mUZrrbgCdYc. It got me thinking about ways for you to communicate the brand of your firms so I thought I would share it with you here as well. These are important times for us to keep …
WHAT’S IN A NAME CHANGE?
Name change marketing and acceptance is extremely important. Shortening of a name such as Ice Miller, a firm based in Indianapolis, is a different topic than a complete name change. The community and Ice Miller’s client base had likely already changed the name of the firm on their own. That is a common trend. In some cases, firm names have become …
WHAT IS THE NEXT “BIG THING?”
I recently had a partner ask me what I thought the next “big thing” is as he wants to make sure his firm stays on the cutting edge. I shared with him that, although there are many marketing initiatives that need to be paid attention to, ONE of the major developments gaining speed rapidly is Social Media and Networking. I recommended to him, and to you, …
HAVING TROUBLE WITH YOUR MARKETING PLAN?
You know you need one. One what? A marketing plan, of course! As I’ve said many times…Random Acts of Kindness are wonderful; Random Acts of Marketing are not. A carefully crafted marketing plan will help you avoid the aimless expenditure of valuable marketing dollars, and will provide the focus you need to grow and accomplish the goals you have in mind. I was reminded of …
REFERRAL RECOGNITION PROGRAM
Good Monday Morning! Let’s talk about referrals. Few things in business are more satisfying than receiving a referral from a current or past client, a friend or a colleague. How do we make sure we keep referrals coming? There are many ways, but I will tackle a couple here today: First, make sure you are doing great work. Be someone …
HOW TO MARKET IN A STRAINED ECONOMY
This morning, marketing and business development consultant Jim Hassett asked “When the economy goes down, should marketing spending go up?” Here are my thoughts: It depends on how much firms are currently spending on marketing. If they have undertaken a careful marketing planning process that is focused on the clients they have, the clients they want, what messages are appropriate to tell …