A version of this post was originally published in the Legal Marketing Association’s (LMA) Midwest Chapter publication, In The Loop. We’re nearing the end of Q1, and about this time we are all beginning to think one of three things: We wrote our marketing and business development plans, but we’ve been too busy to concentrate on them. {{sigh}} Yet another year has …
ARE MARKETING CLIFFS AS DANGEROUS AS FISCAL CLIFFS?
A Little History We are all aware of the term “fiscal cliff” these days because of the tax and spend cuts and increases that have loomed large over Washington, DC, and the rest of the United States the past several months. I won’t bore you by rehashing all of the details because you can find 717 million results if you …
Crisis Communication & Social Media: Even When It’s Not Your Crisis, It Could Be
Times of tragedy seem to bring about the best, the worst and the oddest behavior. The past few years have brought us some of the most powerful communication tools of our times. We thought we had mass communication down pat until social media came on the scene. We were humming along, very carefully plotting out messages that we would then …
YOUR CHOICE: BUSINESS OR HOBBY?
It’s Not Easy Out There, Is It? There are many demands on your time. There are days when you are expected to do the work of 5 people. You have an inbox that is intimidating at best. You have research that was due yesterday. You have a new client whose hand you want and need to hold. You have a …
LISTEN UP. AVERAGE IS OVER!
Take a moment and read this quote. It made me think about the way we do our jobs, what we offer our clients, and how we are perceived by our target audiences. “The trend is that for more and more jobs, average is over. Thanks to the merger of, and advances in, globalization and the information technology revolution, every boss …
5 LESSONS FOR RIDING THE SOCIAL MEDIA ROLLERCOASTER
The conversation that revolves around Social Media, and Marketing overall, is evolving. Many are becoming more sophisticated in their study and use of these communication tools, but many are not. Some are becoming more comfortable with their use, but more confused about how they ramp up the understanding of the nuts and bolts of measurement, ROI, sales, the …
A Message To Law Firm Management: Put Me In Coach. I’m Ready To Play.
I remember meeting and having a lovely conversation with a Marketing Partner who attended the Legal Marketing Association annual conference in Denver a few years ago. He attended with his senior marketer, a very good friend of mine for many years. I’ll call my friend Mark because, well, that is his name. What Are The Biggest Challenges For Legal Marketers? …
WHAT THE FACEBOOK IPO CAN TEACH US ABOUT MARKETING & BUSINESS STRATEGY
This morning I read an interesting post about the Facebook IPO by Innosight Manager Rebecca Waber on one of Harvard Business Review’s blogs. It was titled The Facebook Investor You Never Want To Become. Rebecca writes about the approach used by many investors of Facebook stock, which was to use “availability bias” in making their decision to buy the stock. Rebecca tells …
3 EASY WAYS TO GET A HEAD START ON 2012
I have them. You have them. Those nagging items on your marketing and business development T0-Do list that you know you should have accomplished this year. Perhaps you didn’t get to them because: You were just too busy. You didn’t know where to start. You had too many choices, and became overwhelmed. You were afraid of failing. You didn’t want to hear …
SOCIAL MEDIA: WHO SHOULD LEAD THE CHARGE?
Gini Dietrich, CEO of Arment Dietrich, wrote a post this week, asking where Social belongs in an organization. The topic came up for her recently when she guest-hosted a Wednesday night #bizforum discussion on Twitter. One of the questions that came up during the hour-long discussion had to do with where Social Media marketing and communication should reside within an …