Conferences Are A Necessity, Not A Gift

Conferences Are A Necessity, Not A Gift

Nancy MyrlandAll Posts, Career Development & Education, Legal Marketers, Legal Marketing, Legal Marketing Association, Marketing Strategy, Training in Client Service and Business Development/Sal Leave a Comment

I just got back a few weeks ago from the Legal Marketing Association annual conference. This year it was in Hollywood, Florida. We had about 1100 attendees, which is up from the pandemic because last year there were about 850 attendees. The year before, which was really during the pandemic, there were only about 350.  We’ve been known to have …

2022 One Question To Ask Yourself

In 2022, Here Is One Powerful Question To Ask Yourself

Nancy MyrlandBusiness Development/Sales, Content Marketing, Marketing Strategy, Training in Client Service and Business Development/Sal Leave a Comment

Hi there. Happy New Year! In some ways, 2022 is a fresh start. In other ways, it is a continuation of what you were already working on in 2021. Both are good. You don’t have to start over if what you were doing before worked. If it wasn’t working, then some change might be a very good idea. Let’s Make …

Lawyers, This Is How To Find More Speaking Opportunities

Lawyers, This Is How To Find More Speaking Opportunities

Nancy MyrlandAll Posts, Blogging, Content Marketing, Lawyer Marketing, Legal Marketing, Marketing Strategy, Podcasting, Presentation Skills, Social Media, Video Marketing Leave a Comment

The people, companies, and institutions you want to do business with, as well as those who can play a part in helping you accomplish your goals, are your target audiences. They are an important part of the foundation of your marketing and business development plans. Speaking and presenting to your target audiences is important. It helps you gain exposure to …

Lawyers, What Kind Of Content Should You Create?

Nancy MyrlandAll Posts, Content Marketing, Marketing Strategy Leave a Comment

Have you ever gone through one of those times when you’re stuck trying to figure out what kind of content to create? Deep down, you know it’s not logical because you know so much about your area of expertise, but something is in the way. Well, I go through this from time-to-time, so I imagine you have, too. (Special Note: …

Lawyers, Does It Really Matter What Other Law Firms Do?

Nancy MyrlandAll Posts, Content Marketing, Law Firms, Lawyer Marketing, Lawyers, Legal Marketers, Legal Marketing, Marketing Strategy Leave a Comment

If you truly want your practice or your law firm to grow, there is one question you’re going to have to stop asking and three questions you’re going to need to start asking. I hear this one question regularly. It takes various forms, which I’ll discuss in a bit. It tends to come up every year right about this time …

Lawyers: What Does 2018 Have To Do With A Grocery Store?

Nancy MyrlandAll Posts, Business Development/Sales, Marketing Plans & Planning, Marketing Strategy Leave a Comment

Have you ever gone to the grocery store on an empty stomach, or perhaps when you’re tired? Did you wander aimlessly around the aisles, throwing all kinds of food in your cart that looked good at the moment? You might have started in the pretty, fresh aisle, but ended up in the guts of the store, looking at all kinds …

Lawyers: No Time To Create A Marketing Plan?

Nancy MyrlandAll Posts, Lawyer Marketing, Marketing Plans & Planning, Marketing Strategy 1 Comment

It’s the end of November. For some of us, this means a change in seasons when the leaves turn color and fall off, and the air turns brisk. Things begin to change. We wear additional layers of clothing to accommodate the ever-changing temps, and we hope that the cold and ice stay away for as long as possible…all Winter if you ask …

The ONE Thing You Must Do In Your Practice Every Day

Nancy MyrlandAll Posts, Content Marketing, Marketing Strategy Leave a Comment

If you are more of a video person, there is a video version below from the live – streaming app that I use called Periscope. You already know that you have to turn on the lights in your office. You have to turn on your laptop. You have to wake up the copier. You have to pay your bills. …and …

Content Marketing…It’s Time You and I Have A Little Talk

Nancy MyrlandAll Posts, Content Marketing, Inbound Marketing, Marketing Strategy, Social Media Leave a Comment

I just finished reading the latest blog post by Ann Handley, bestselling author and MarketingProfs Chief Content Officer, titled Content Marketing Grows Up: My Prediction for 2016. You should read it…when you’re finished here, of course. Seriously, you should always read what Ann writes.   Ann likened content marketing’s journey in 2015 to someone who has been on a year-long bender. She described …