#LMA24 Legal Marketing Association Annual Conference

#LMA24: Are You Ready To Go ALL IN?

Nancy MyrlandAll Posts, LMA Leave a Comment

As you might have guessed from the title of this blog post, the theme for this year’s conference is ALL IN. It makes perfect sense because, as the conference website says, “get ready to go ALL IN at the largest global meeting exclusively for the legal marketing and business profession at #LMA24 in beautiful San Diego!”

For 3 days, we will take it ALL IN as we learn best practices, tips, tricks, advice, and education that is laser-focused on helping our internal clients, our lawyers, do what they do better, which is to build their reputations and their relationships with their current and potential clients.

San Diego = Hugging

San Diego is one of my favorite conference locations. It could be the warm weather, the water, the green growth that I long for right about now, or perhaps it is just the fact that I get to see and HUG hundreds of amazingly smart, friendly, huge-hearted LMA members. If you’re not a hugger, don’t be scared as I am a great reader of body language. I see you, and I respect you. If you are a hugger, well, watch out!

Rule #1

Don’t EVER be afraid to walk right up to me to say hello, hug, smile, ask a question, or anything else that is on your mind or heart as I will always welcome you into my world. If I accidentally walk right by you, please feel free to jump out and scare me, motion to me, yell at me, or just yell out “Hey, Nancy!” I want to see you and will never intentionally ignore you.

39th Annual? That Means I Was Very Young

This is our 39th annual conference, which is very hard to believe because we were just celebrating our 25th on my 15th birthday! ūüôā Time flies way too fast!

If you’ve already read this post and are here looking for new posts, podcasts, and videos from a variety of conference attendees who will be summarizing the #LMA24 conference, I invite you to head down to the green headings below for new content added regularly. Don‚Äôt forget to let me know if I‚Äôve missed anything, okay? Thanks!

If you are reading this via email, come visit my #LMA24 summary post here.

I Get To Present During The Business Development Pre-Conference Program 

I consider it an honor and a gift to be invited to present at LMA conferences because dozens would like to present. This year, I have been invited to join a panel as we discuss:

“Why Message Matters: How Marketing, PR, and Social Media Help BD Professionals” with 3 wonderful co-presenters:

LMA24 BD Pre-Con Panel

Stay Tuned As I Will Be Curating Conference Content Right Here

As I have done in 2023, 2022, 2019, 2018, 2017, 2016, 2014, 2014, 2013, and 2013, I will be curating or creating content and linking to it from this blog post to provide a quick, easy place so you can find all of the information and recaps you might like to consume. I will also link to content from others, which will be written, as well as voice and video. I will do this before, during, and after the conference.

Stay tuned as this post will change frequently. It might be a good idea to bookmark this blog post as I will continue to add content as I find it, or as you let me know you’ve found it, too!

A Few Conference Details

  • There will be over 1000 marketing and business development professionals in attendance.
  • This is the largest legal marketing and business development conference in the world.
  • There are 35+ education sessions presented by 140+ speakers
  • There are 5 pre-conference programs on Wednesday, April 3.

I am sure there is still time to register for the pre-conference programs.

Opening Keynote

Our opening keynote speaker is Jamie Lawless, Chief Executive at Husch Blackwell, who will talk about her unique career journey in: An Uncommon Story РHow One Trailblazer Went All In 

Jamie M. Lawless, Chief Executive, Husch Blackwell

Thanks To Our Amazing Leaders!

This conference could not happen without our amazing 2024 Annual Conference Advisory Committee.

Thank you, thank you, thank you for your amazing time and talents.

#LMA24 Annual Conference Advisory Committee





  • Kevin Iredell, President, LMA International Board of Directors, Chief Marketing Officer, Lowenstein Sandler¬†LLP
  • Amber Bollman, ACAC Co-Chair, Senior Client Relationship Manager, Perkins Coie¬†LLP
  • Morgan MacLeod, ACAC¬†Co-Chair¬†(Pre-Conference Focus), Co-Founder & CEO, Cubicle Fugitive, Inc.
  • Kathryn Whitaker, ACAC Co-Chair, Chief Marketing Officer,¬†Burr & Forman¬†LLP

Committee Members

#LMA24 Annual Conference Advisory Committee

Please Bookmark This Post and Let Me Know When You See Content

You might want to bookmark this post as this is where I will be curating all of the content I and others will create about the conference. I will also add an important links section titled in green below so you don’t have to search for them elsewhere.

As always, if you see audio, video, or written content for me to add to this post, please message me wherever it is convenient for you:

  • Tag or message me on¬†LinkedIn.
  • Tag or message me on¬†Facebook.
  • Tag or message me on¬†Twitter.
  • Email me here with #LMA24 in the subject line:¬†[email protected]
  • ‚Ķor anywhere else we are connected.

The Most Important Thing I Can Share With You This Year

Before, during, and after the conference, always remember to say this to yourself:

#LMA24 - Nancy Myrland Theme - I Am Enough

Important Links For You

Presenting Your #LMA24 Annual Conference Content!

#LMA24 Curated Content by Nancy Myrland

This placeholder is sitting here waiting for the content you and I create!



#LMA24 Curated Content by Nancy Myrland

This placeholder is sitting here waiting for the content you and I create!



#LMA24 Curated Content by Nancy Myrland

Take Away From LMA 2024: The ‘B’ Word¬†by¬†Ed Lovatt on the Passle blog (added April 18, 2024)



#LMA24 Curated Content by Nancy Myrland

#LMA24 Session Recap: Making It Rain РDeveloping Women Rainmakers by Nancy Myrland on The Myrland Marketing Minute Blog (added April 17, 2024)


#LMA24 Curated Content by Nancy Myrland

#LMA24: A New Song For LMA Members: We Are All In and We Are Enough by Nancy Myrland, published on LinkedIn (added April 17, 2024)


#LMA24 Curated Content by Nancy MyrlandAnnual Meeting Recap: A Long-Time Member Shares Her Perspective As A First-Time Attendee by Mercedes Smith on the LMA website (added April 17, 2024)


#LMA24 Curated Content by Nancy MyrlandGetting Beyond The ‘Table Stakes’: What GCs Really Want In Lawyer Relationships¬†by Jeremy Barker, co-sponsored daily content from LMA and Above The Law (added April 11, 2024)


4/5/24: What LMA Attendees Will Be Taking Home This Year#LMA24 Curated Content by Nancy Myrland by Jeremy Barker, co-sponsored daily content from LMA and Above The Law (added April 8, 2024)


#LMA24 Curated Content by Nancy Myrland4/5/24: Today At LMA: Top Picks For Novices, Veterans, and Data Junkies by Katherine Hollar Barnard, co-sponsored daily content from LMA and Above The Law (added April 8, 2024)


#LMA24 Curated Content by Nancy Myrland4/5/24: Livestream Of The LMA Members’ Report, Committee Recognition, and Hall of Fame Inductees by Nancy Myrland (added April 8, 2024)


#LMA24 Curated Content by Nancy Myrland¬†4/4/24: Today At LMA: AI Deep Dive, ‘Fishbowl’ Sessions, Keynote & Kickoff, by Katherine Hollar Barnard, co-sponsored daily content from LMA and Above The Law (added April 8, 2024)


#LMA24 Curated Content by Nancy Myrland

4/4/24: Livestream Of The Official Kickoff Of The #LMA24 Annual Conference by Nancy Myrland (added 4/8/24) 



#LMA24 Curated Content by Nancy Myrland3/29/24: Message To First Time Attendees Or Those Who Are Looking For Their Community Within LMA by Nancy Myrland (added 4/8/24) 


The #LMA23 Photo Album#LMA24 Curated Content by Nancy Myrland



#LMA24 Curated Content by Nancy MyrlandConference Networking Tips From Our Legal Marketing Friends, A Timeless Post by Nancy Myrland & Friends (Ongoing)



Thank you so much for spending some of your valuable time here in this post. Would you please share it with others in our community, too.

If I’ve missed anything or made any mistakes, you can always feel comfortable letting me know.


Nancy Myrland, Legal Marketing & Business Development Advisor

Nancy Myrland is a Marketing and Business Development Advisor, specializing in Content, Social & Digital Media. She helps lawyers grow their practices by integrating the most important marketing practices to build their reputations and their relationships, which leads to building their practices.

Also known as the LinkedIn Coach For Lawyers, Nancy is a highly respected LinkedIn trainer and content marketing specialist. She helps lawyers, law firms, and legal marketers learn and implement content, social, and digital media strategies that cut through the clutter, making them more relevant to their current and potential clients.

She is also a personal branding speaker, trainer, and advisor, helping legal and business professionals understand the importance and the impact of defining and reinforcing their personal brand.

Nancy is also the founder of the hybrid self-study and online course, LinkedIn Course For Lawyers, where she personally guides lawyers through the sequential creation of their LinkedIn profile and presence.

As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasting, video marketing, voice marketing, and livestreaming. Nancy also works with many firms and lawyers on Zoom and virtual presentation training and coaching to be the best they can be when presenting online.

She also helps lead select law firms through their online social media strategy when dealing with high-stakes, visible cases.