#LMA23 Legal Marketing Association Annual Conference Blog

#LMA23: It’s Time To Amplify At The Legal Marketing Association Annual Conference

Nancy MyrlandAll Posts, LMA Leave a Comment

It’s been about a year since the first post(ish)-pandemic LMA International Conference brought all of us back together for an amazing 3 days in Las Vegas, so I’m ready for my annual learn, grow, network, amplify, smile, and hug-a-thon, which takes place April 24th-26th in Hollywood, Florida. I can’t lie and say I’m not looking forward to the warm weather because that’s just not true. After all, I’m from Indiana and our Winters feel like they last 8 months. Just kidding, we’ve actually had a fairly mild Winter.

If you’ve already read this post and are here looking for new posts, podcasts, and videos from a variety of conference attendees who will be summarizing the #LMA23 conference, I invite you to head down to the green headings below for new content added regularly. Don’t forget to let me know if I’ve missed anything, okay? Thanks!

Also, don’t miss the Conference Networking Action Plan I have prepared for you. Now is the time to start that process as it helps all of us to feel at home at the conference.

If you are reading this via email, come visit the #LMA23 summary post here.

Why Do I Keep Going To The LMA Annual Conference? 

Easy: The people and the content are what I long for every year. I have worked from a home office for over 20 years (yep, I started Myrland Marketing, Inc. when I was a child prodigy), and it is in my DNA to connect with other human beings, including my dear clients, colleagues, friends, and potential friends, so my mind and heart need this every now and then.

Look, Mom, I’m Presenting For The 1st Time!

I am also excited because this is the first time I am presenting at the main conference. I know, hard to believe, isn’t it? Just because you see me all over the place does not mean I get called up to The Show (for you baseball fans) all the time.

I’ve had the good fortune to present at pre-conference programs on Nancy Myrland's #LMA23 Session on Podcastingethics, as well as why marketers should think like owners, but this is a new and welcome experience for me because I do this for my client firms on a regular basis.

This will also challenge me because it is a 30-minute TED-style talk, which means I have to limit my words to 20-25 minutes, allowing 5-10 minutes for Q&A, which should be very interesting. I mean, how am I supposed to talk about

“Podcasting For Lawyers: The Next-Level Strategy Necessary For A Successful Podcast”

for just short of 30 minutes in order to allow for a few minutes of Q & A? It is not going to be easy. Ask Roy Sexton and Gail Lamarche, my conference committee liaisons (and the dearest of friends) as I am certain their eyes got very big when I showed them my draft outline during our prep call last week.

Just kidding. I told them it would be exhaustive because that is how I always start, and that I was looking forward to paring it down after hearing more about what they would like for our members to experience.

Here is my session promo video, which is just under a minute:

Anyhow, wish me luck as I narrow this puppy down to the most important parts!

(Note to self: Remember, Nancy, you don’t have to teach everything to everyone in one sitting.)

Stay Tuned As I Will Be Curating Conference Content Right Here

As I have done in 2022, 20192018201720162014,20142013, and 2013, I will be curating or creating content and linking to it from this blog post to provide a quick, easy place so you can find all of the information you might like to consume. I will also link to content from others, which will be written, as well as voice and video. I will do this before, during, and after the conference.

Stay tuned as this post will change frequently. It might be a good idea to bookmark this blog post as I will continue to add content as I find it, or as you let me know you’ve found it, too!

Enough About Me (for now). On With The Conference Details!

Here are a few details about the conference:

  • It is the largest global meeting for legal marketing and business development professionals in the world.
  • There will be over 1100 attendees.
  • Choose from over 30 sessions.
  • Plan to meet 115+ speakers.
  • Learn from more than 90 leading solution providers (that’s me!).

##LMA23 Annual Conference Stats

Conference and Association Leadership


Conferences are a lot of work. I appreciate every second our selfless leaders have put into what I know will be a great experience.

The muscle behind this conference is the Legal Marketing Association, or LMA, and our International Board of Directors.

Annual Conference Advisory Committee

This conference could not happen without our amazing 2023 Annual Conference Advisory Committee.

Thank you, thank you, thank you to all of you for your amazing time and talents.

The conference committee has been working diligently on this conference for over a year. The theme this year is AMPLIFY!

The committee shares:

Our aim for this conference is that it arms every attendee with the tools, career guidance, networking, skills, and inspiration to leave for home fully in the zone and ready to amplify their impact, careers and professional standing.”

You can learn more about our Advisory Committee members by clicking on their photos. They are worth knowing, so I hope you will take a few minutes to connect with them and say thanks.


Jennifer Dezso

Conference Co-Chair, Jennifer Dezso, Director of Client Services Thomson Reuters

Lee Ashby Watts

Conference Co-Chair, Lee Ashby Watts, Founder & CEO, Ashby & Co. Consulting

Megan McKeon

Conference Co-Chair, Megan McKeon, Director of Business Development, Clark Hill PLC








Board Liaison

Roy Sexton

Conference Liaison & 2023 LMA President, Roy Sexton, Director of Marketing, Clark Hill PLC









Committee Members

Amber Bollman

Amber Bollman, Senior Client Relationship Manager, Perkins Coie LLP

Arthur Uratani

Arthur Uratani, Marketing Director, Bookoff McAndrews PLLC

Gail Lamarche

Gail Lamarche, Director, Marketing and Business Development, Henderson, Franklin, Starnes & Holt

Jon Brewer

Jon Brewer, Chief Marketing Officer, Orrick, Herrington & Sutcliffe LLP

Joseph Edmonds

Joseph Edmonds, Esq. Associate Practice Development Director, JAMS

Michael Mellor

Michael Mellor, Chief Marketing and Business Development Officer, Pryor Cashman LLP










Ruth Morayniss

Ruth Morayniss, Manager of Client Relations and Business Development, Beard Winter LLP

Tahisha Fugate

Tahisha Fugate, Senior Marketing & Business Development Manager, Axinn, Veltrop & Harkrider LLP









We Have A Playlist!

Thanks to LMA President Roy Sexton, who set up a playlist for us.

Of course, he did!

Click on the graphic below, or click here: AmpliMix Strikes Back

Roy Sexton's #LMA23 Playlist

Notable Keynotes & Other Unique Sessions

Opening Keynote: 

We are all looking forward to our opening keynote by best-selling author and motivational speaker, Laura Gassner Otting. Laura is the Founder & Chief Catalyzing Officer of Limitless Possibility, and the author of “Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life.” She will draw on #LMA23’s theme of AMPLIFY! and guide each of us in how to start living a “limitless” life. Her presentation is titled:

“Limitlessly: Bringing Contagious Confidence to Work that Really Matters”

You can watch a preview by clicking on Laura’s photo, or by visiting this preview.


Closing Experience:

OnCheers, Celebrations and Contemplationse of the best experiences of our annual conference is the final day recap. This year’s recap will be no exception as the committee has planned one titled: 

“Cheers, Celebrations, and Contemplations”

New this year, LMA has organized a conference retrospective panel that spotlights various viewpoints within our community. These thought leaders will discuss themes from #LMA23 and how they plan to amplify key takeaways and empower their teams and colleagues to do the same. Come prepared to reflect on your own experience, turn ideas into actions at your organization and leave energized to become a change agent.

Don’t miss this opportunity to put a capstone on your time at #LMA23. This panel will be sure to deliver an energetic, informative, and valuable wrap-up that will help us wrap our minds around all that has been presented, which will help give us focus as we go back to our offices to implement what we have learned.

The recap panel will include:

  • Simone Hughes, MBA, CM, Director, Business Development and Marketing, Gowling WLG
  • Alycia Sutor, Managing Director, GrowthPlay
  • Laura Toledo, Chief Communications Architect, EM Dash Consulting
  • Mohib Qidwai, Senior Marketing Manager, Bryan Cave Leighton Paisner
  • Lee Ashby Watts, Founder and CEO, ashby & co. consulting (moderator)

For more information, click on the graphic above, or visit this page on the LMA23 conference website.

Also, don’t miss these sessions:

  • A gameshow-style GC Panel session (what good sports)
  • Three fishbowl formatted sessions for audience interaction (last year’s fishbowl session was extremely valuable)

Get An Early Start With One of Five Pre-Conference Programs

There are 5 pre-conference programs on Monday, April 24th that you might want to consider. I’m sure you can still register right here, and I feel fairly certain they will all provide high-quality insight and discussion you will find useful in your career.

  1. LMA QuickStart™ LIVE! – Legal Marketing Essentials
  2. CMO Summit – Leadership Amplified – Managing Teams through the Evolution of Law Firm Marketing
  3. Solo/Small Team – Making a BIG Splash in Small and Mid-Sized Law Firm Ponds
  4. Career Development – Your Seat at the Table: Leveraging Your Personal Brand to Amplify Your Leadership and Career
  5. PR/Communications – (AMP) Aligning Efforts, Maximizing Opportunities, and Proving Value: Taking your Communication and PR Strategy to the Next Level

Please Bookmark This Post and Let Me Know When You See Content

You might want to bookmark this post as this is where I will be curating all of the content I and others will be creating about the conference. I will also add an important links section titled in green below so you don’t have to search for them elsewhere.

As always, if you see audio, video, or written content for me to add to this post, please ping me wherever it is convenient for you:

NOTE: In the comments below, or via message, let me know if you will be attending and what you are most looking forward to.

The Most Important Thing I Can Share With You

Before, during, and after the conference, always remember to say this to yourself:

#LMA23 My Voice Matters

Important Links For You

My Networking Checklist For Those Who Are Serious About Focused Networking at #LMA23 or Any Conference

#LMA19 Conference Networking Worksheet#LMA22 Conference Networking WorksheetFor those of you who would like a little focus and an easy process to follow to ramp up your networking before, during, and after the conference, this year I’ve prepared a worksheet for you titled: “Conference Networking Action Plan.

Feel free to download it and give it a try as it will make a big difference in the success of your conference experience. Effective networking at this conference also establishes friendships that will support and carry you through your entire legal marketing career. I speak from experience on this one.

Let me know what you think of it and if you would like me to make any changes to make it more valuable for you, okay?

Presenting Your #LMA23 Annual Conference Content!

#LMA Nancy Myrland's Conference Blog Post

This placeholder is sitting here waiting for the content you and I create!



#LMA Nancy Myrland's Conference Blog Post

Driving Successful and Impactful Content Marketing: An #LMA23 Recap by Yasmin Zand by Passle and republished on Strategies and Voices (added 6/20/23)


#LMA Nancy Myrland's Conference Blog Post

Insights from LMA 2023 – A Conversation on Community, Takeaways, and Career Impact hosted by Ben Chiriboga with guests, Jacob Bourne, Caroline Hall, Hans Chang, Tahisha Fugate, Sarah Short, and Jessica Haasgaard (added 6/12/23) 

#LMA Nancy Myrland's Conference Blog Post

Future State of Law – Fishbowl Peer Exchange Session Recap by Mike Mellor and Tim Corcoran on the LMA YouTube Channel (added 6/12/23)


#LMA Nancy Myrland's Conference Blog Post

Annual Conference Recap: Minnesota Members Share Takeaways from LMA23 by Ashley Vetter, Mercedes Smith, and Levi Wick on the LMA Midwest Region blog (added 5/26/23)


#LMA Nancy Myrland's Conference Blog Post

Q&A with LMA First-Timer – Meet Jones Walker’s Savannah Kirk by Amanda Ferrari on the Hellerman Communication blog (added 5/19/23)

#LMA Nancy Myrland's Conference Blog Post

Keep On Amplifying: Recap of LMA Annual Conference 2023 by Ed Lovatt on Passle.com (added 5/17/23)

#LMA Nancy Myrland's Conference Blog Post

Why Curiosity Is Key For Business Development, a general counsel panel recap by Jeremy Barker at Above The Law (added 5/11/23)


#LMA Nancy Myrland's Conference Blog Post

Staffing & Retention in Law Firms – An LMA Fishbowl by Will Eke on Passle.com (added 5/11/23)



#LMA Nancy Myrland's Conference Blog Post

Conferences Are A Necessity, Not A Gift by Nancy Myrland on The Myrland Marketing Minute Blog and Legal Marketing Moments Podcast (added 5/9/23) 


#LMA Nancy Myrland's Conference Blog Post

The GrowthPlay LMA23 Recap by Growthplay on LinkedIn (added 5/9/23)



#LMA Nancy Myrland's Conference Blog Post

The Power of Storytelling to Influence and Engage Your Audiences by Will Eke on Passle.com (added 5/8/23)



#LMA Nancy Myrland's Conference Blog Post

LMA 23: Driving Successful & Impactful Content Marketing by Freddy Dobinson, Eugene McCormick, and Yasmin Zand on Passle.com (added 5/8/23)



#LMA Nancy Myrland's Conference Blog Post

What’s So Special About Content That Supports Business Growth? by Robin Oliver on JD Supra.com (added 5/8/23)



#LMA Nancy Myrland's Conference Blog Post

LMA President Roy Sexton’s Annual Conference Follow-Up Message To Members on the LMA website (added 5/5/23)



#LMA Nancy Myrland's Conference Blog Post

Interview with Opening Keynote Laura Gassner Otting by LMA (added 5/3/23)



#LMA Nancy Myrland's Conference Blog Post

#LMA23 Session Sneak Peek Playlist on YouTube by Several Presenters and The LMA HQ Marketing Team



#LMA Nancy Myrland's Conference Blog Post  #LMA23 Conference Amplimix Strikes Back, a Spotify playlist by LMA President, Roy Sexton



#LMA Nancy Myrland's Conference Blog Post

#LMA23 Annual Conference Networking Action Plan by Nancy Myrland (Ongoing)



#LMA Nancy Myrland's Conference Blog Post

Conference Networking Tips From Our Legal Marketing Friends, A Timeless Post by Nancy Myrland & Friends (Ongoing)


Thank you so much for spending some of your valuable time here in this post. I would also love it if you would share it with our community, too. Thanks!


Nancy Myrland, Legal Marketing and Business Development Advisor to Lawyers

Nancy Myrland is a Marketing and Business Development Advisor, specializing in Content, Social & Digital Media. She helps lawyers grow their practices by integrating the right marketing practices in order to build their reputations and their relationships, which leads to building their practices.

Also known as the LinkedIn Coach For Lawyers, Nancy is a frequent LinkedIn trainer, as well as a content marketing specialist. She helps lawyers, law firms, and legal marketers learn and implement content, social, and digital media strategies that cut through the clutter, making them more relevant to their current and potential clients.

She is also a personal branding speaker, trainer, and advisor, helping legal and business professionals understand the importance and the impact of defining and reinforcing their personal brand.

Nancy is also the founder of the hybrid self-study and online course, LinkedIn Course For Lawyers, where she personally guides lawyers through the sequential creation of their LinkedIn profile and presence.

As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasting, video marketing, voice marketing, and livestreaming. Nancy also works with many firms and lawyers on Zoom and virtual presentation training and coaching to be the best they can be when presenting online.

She also helps lead select law firms through their online social media strategy when dealing with high-stakes, visible cases.