LinkedIn is on a bit of a roll. Last week, LinkedIn announced the reintroduction of video to the platform. I say reintroduction because their video effort launched last year was met with less than stellar results. Today, we are seeing the first noticeable result of Microsoft’s 2016 $26.2 billion acquisition of LinkedIn.
LinkedIn Rolls Out A New Windows 10 App
This morning, LinkedIn and Microsoft announced they are rolling out an app for LinkedIn for use by Windows 10 customers. If you’ve spent any time around Microsoft the past few years, you will know everything at the start menu revolves around tiles like these:
Save Time By Downloading The LinkedIn App To Your Windows 10 Smart Menu
When you download this new app from the Windows Store, you will now be able to pin a Live Tile, meaning you will be able to save time by accessing your LinkedIn activity in your tile menu. As a result, when you click on that Live Tile, a LinkedIn menu will pop up, allowing you to be more connected to those people you care about connecting with on a regular basis. It will look something like this:
The LinkedIn Action Center
If we zoom in on the new app, on the right you can see the LinkedIn Action Center, where you can quickly see:
- Connection requests
- Comments
- Messages
- Who has viewed your profile
- Trending news in your industry
- and more.
What If You Don’t Want To See All Of That Activity?
If you don’t want to see all of those activities in your LinkedIn Windows 10 app, don’t worry as LinkedIn tells us we will be able to manage which updates we would like to receive in the Action Center of the app. You should be able to choose those that are most critical to you.
You Can Also Pin The Windows 10 LinkedIn App To Your Taskbar
You also have the option of pinning the LinkedIn app to your taskbar at the bottom of the screen. As you can see, it has a counter that will serve as a reminder when you have notifications you might want to see. [I know…this is a very small screenshot.]
It Will Roll Out To All By End Of July
You will know if this is available to you if you visit the Windows Store and search for “LinkedIn app.” If it’s not there, it should be by the end of July.
LinkedIn Continues To Be Important
With over 500 million users in over 200 countries, and over 100,000 articles published every week, LinkedIn continues to be an important networking and research tool for all professionals. Whether it is through this new app, your desktop, or the device in your hand, I encourage you to take a few minutes every day to network with those you care most about in your practice. As written about here, it is past time to care about LinkedIn.
Nancy Myrland is a Marketing and Business Development Advisor, specializing in Content, Social & Digital Media. She helps lawyers grow their practices by integrating the most important marketing practices to build their reputations and their relationships, which leads to building their practices.
Highly regarded as a top independent* LinkedIn consultant, Nancy is a highly respected LinkedIn trainer and content marketing specialist. She helps lawyers, law firms, and legal marketers learn and implement content, social, and digital media strategies that cut through the clutter, making them more relevant to their current and potential clients.
She is also a personal branding speaker, trainer, and advisor, helping legal and business professionals understand the importance and the impact of defining and reinforcing their personal brand.
Nancy is also the founder of the hybrid self-study and online course about LinkedIn, LICFL*, which is a course where she personally guides lawyers through the sequential creation of their LinkedIn profile and presence.*
As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasting, video marketing, voice marketing, and livestreaming. Nancy also works with many firms and lawyers on Zoom and virtual presentation training and coaching to be the best they can be when presenting online.
She also helps lead select law firms through their online social media strategy when dealing with high-stakes, visible cases.
Long story short, Nancy spends a lot of time helping lawyers and legal marketers with:Â
- LinkedIn Profile and Presence
- Podcast Launches and Consulting
- Content Marketing
- Marketing and Business Development Plans
- Personal Branding, and
- Zoom and Virtual Presentation Training and Coaching
*Nancy is not an employee or consultant hired by LinkedIn, although she was named a LinkedIn Top Voice on the platform in 2024! Top Voices is an invitation-only program featuring a global group of experts on LinkedIn covering a range of topics across the professional world, helping members uncover valuable knowledge relevant to them. Top Voices was previously known as the Influencer program prior to October 2022. Top Voices are vetted to ensure that they meet high trust standards, are consistently active on the platform, and share valuable expertise through content that demonstrates their unique, original contributions to a topic.Â