LinkedIn is on a bit of a roll. Last week, LinkedIn announced the reintroduction of video to the platform. I say reintroduction because their video effort launched last year was met with less than stellar results. Today, we are seeing the first noticeable result of Microsoft’s 2016 $26.2 billion acquisition of LinkedIn.
LinkedIn Rolls Out A New Windows 10 App
This morning, LinkedIn and Microsoft announced they are rolling out an app for LinkedIn for use by Windows 10 customers. If you’ve spent any time around Microsoft the past few years, you will know everything at the start menu revolves around tiles like these:
Save Time By Downloading The LinkedIn App To Your Windows 10 Smart Menu
When you download this new app from the Windows Store, you will now be able to pin a Live Tile, meaning you will be able to save time by accessing your LinkedIn activity in your tile menu. As a result, when you click on that Live Tile, a LinkedIn menu will pop up, allowing you to be more connected to those people you care about connecting with on a regular basis. It will look something like this:
The LinkedIn Action Center
If we zoom in on the new app, on the right you can see the LinkedIn Action Center, where you can quickly see:
- Connection requests
- Comments
- Messages
- Who has viewed your profile
- Trending news in your industry
- and more.
What If You Don’t Want To See All Of That Activity?
If you don’t want to see all of those activities in your LinkedIn Windows 10 app, don’t worry as LinkedIn tells us we will be able to manage which updates we would like to receive in the Action Center of the app. You should be able to choose those that are most critical to you.
You Can Also Pin The Windows 10 LinkedIn App To Your Taskbar
You also have the option of pinning the LinkedIn app to your taskbar at the bottom of the screen. As you can see, it has a counter that will serve as a reminder when you have notifications you might want to see. [I know…this is a very small screenshot.]
It Will Roll Out To All By End Of July
You will know if this is available to you if you visit the Windows Store and search for “LinkedIn app.” If it’s not there, it should be by the end of July.
LinkedIn Continues To Be Important
With over 500 million users in over 200 countries, and over 100,000 articles published every week, LinkedIn continues to be an important networking and research tool for all professionals. Whether it is through this new app, your desktop, or the device in your hand, I encourage you to take a few minutes every day to network with those you care most about in your practice. As written about here, it is past time to care about LinkedIn.
Nancy Myrland is a Marketing and Business Development Plan Consultant, and a Content, Social & Digital Media Speaker, Trainer & Advisor, helping lawyers and legal marketers grow by integrating all marketing disciplines. She is a frequent LinkedIn, Twitter, and Facebook for Business trainer, as well as a content marketing specialist. She helps lawyers, law firms, and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead law firms through their online digital strategy when dealing with high-stakes, visible cases. As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasts, video marketing, and livestreaming. She can be reached via email here.
