Below you'll find a list of all posts that have been categorized as “Legal Marketers”
I just got back a few weeks ago from the Legal Marketing Association annual conference. This year it was in Hollywood, Florida. We had about 1100 attendees, which is up from the pandemic because last year there were about 850 attendees. The year before, which was really during the pandemic, there were only about 350. We’ve been known to have …
Today, we are going to talk about 4 important characteristics lawyers need to have to be successful. If you would like to listen to this in audio form, you can click on the green play button below or click here to listen to the podcast. If you are more of a reader, I have transcribed the podcast below the player. …
If you truly want your practice or your law firm to grow, there is one question you’re going to have to stop asking and three questions you’re going to need to start asking. I hear this one question regularly. It takes various forms, which I’ll discuss in a bit. It tends to come up every year right about this time …
I’ve heard these comments, or ones similar to them, many times in the past several years. “I’m not sure this is all worth it….this Social Media thing.” “I tried LinkedIn, but it didn’t produce anything for me.” “I can’t see how Twitter could possibly result in anything positive.” “Why would I want to spend time on Facebook?” “I have no …
[Infographic from #LMA16 below] Jonathan Fitzgarrald, Managing Partner of Equinox Strategy Partners, gave a stellar presentation at the recent Legal Marketing Association’s Annual Conference that was full of advice for how to prove your worth where your clients are concerned. He stressed it is a constant job, and it is our responsibility to let our clients, both internal and external, know and understand …