Below you'll find a list of all posts that have been categorized as “Lawyers”
Whether you think you have time to do business development or not, it boils down to one thing, and that is it takes marketing and business development to grow your practice. I know I might be making it sound too simple, but it can be. I also understand that when you are busy, it can be very challenging. You have …
I am often inspired by conversations I have that cause me to think there is something important I need to share with you. A recent conversation with a GC revolved around the idea that your job as a lawyer is to make sure that you understand as much as possible about that GC’s business before you begin to offer recommendations. …
I understand you’re scared. It’s a scary time for everyone. Many firms and other businesses aren’t sure if enough revenue is going to be there in a week, a month, 6 months, or even in 12 months to keep the doors open. This kind of fear can cause irregular and sometimes irrational behavior. Let’s discuss. Prefer To Listen Instead of …
If you truly want your practice or your law firm to grow, there is one question you’re going to have to stop asking and three questions you’re going to need to start asking. I hear this one question regularly. It takes various forms, which I’ll discuss in a bit. It tends to come up every year right about this time …
I’ve heard these comments, or ones similar to them, many times in the past several years. “I’m not sure this is all worth it….this Social Media thing.” “I tried LinkedIn, but it didn’t produce anything for me.” “I can’t see how Twitter could possibly result in anything positive.” “Why would I want to spend time on Facebook?” “I have no …
[Infographic from #LMA16 below] Jonathan Fitzgarrald, Managing Partner of Equinox Strategy Partners, gave a stellar presentation at the recent Legal Marketing Association’s Annual Conference that was full of advice for how to prove your worth where your clients are concerned. He stressed it is a constant job, and it is our responsibility to let our clients, both internal and external, know and understand …