You can’t expect your LinkedIn profile to do all of the heavy lifting for you.
You might be surprised to read that from me because you know me as an active LinkedIn trainer and coach, but this next point is important.
Networking Is A Contact Sport
When it comes to reaching the right people at the right time with the right message, you need to play an active role.
Networking is a contact sport. You can’t do it alone.
A Robust LinkedIn Profile Is Only The Start
You can (and should) create a robust profile, but don’t expect it to do everything.
Once you have made yourself digitally discoverable and credible by filling out all of the sections LinkedIn gives you, which you might not even know exist because you have to add and populate them for them to be visible, you can’t close your app or browser tab and pretend LinkedIn will take care of bringing in new business for you.
That is similar to putting your bio on your firm’s website and sitting at your desk waiting for the phone to ring or vibrate, or for an email to arrive.
Who Is Important To You?
You need to spend time on LinkedIn interacting with the people you care about, or who are important to the strength of your practice.
I’m not suggesting you spend hours there every day, or even one hour a day, but a few minutes here and there spent on best practices is what will accelerate the relationship-building process.
I Have Good News For You
The good news? Most people are not taking the time to interact in a meaningful way, which means you can stand out by being the one.
Be the one.
Until next time…
Nancy Myrland is a Marketing and Business Development Advisor, specializing in Content, Social & Digital Media. She helps lawyers and legal marketers grow by integrating all marketing disciplines in order to establish relationships and grow their practices. Also known as the LinkedIn Coach For Lawyers, she is a frequent LinkedIn trainer, as well as a content marketing specialist. She helps lawyers, law firms, and legal marketers learn and implement content, social and digital media strategies that cut through the clutter and are more relevant to their current and potential clients. Nancy also works with many firms and lawyers on Zoom and virtual presentation training and coaching to be the best they can be when presenting online.
As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasting, video marketing, voice marketing, livestreaming, and Zoom and virtual presentation strategy and training. She also helps lead select law firms through their online social media strategy when dealing with high-stakes, visible cases.
If you would like to reserve time to begin talking strategy or think through an issue you are having, you can do that here.