Lawyers, A Robust LinkedIn Profile Is Not Enough

Lawyers, A Robust LinkedIn Profile Is Not Enough

Nancy MyrlandAll Posts, Business Development/Sales, LinkedIn Leave a Comment

You can’t expect your LinkedIn profile to do all of the heavy lifting for you.

You might be surprised to read that from me because you know me as an active LinkedIn trainer and coach, but this next point is important.

Networking Is A Contact Sport

When it comes to reaching the right people at the right time with the right message, you need to play an active role.

Networking is a contact sport. You can’t do it alone.

A Robust LinkedIn Profile Is Only The Start

You can (and should) create a robust profile, but don’t expect it to do everything.

Once you have made yourself digitally discoverable and credible by filling out all of the sections LinkedIn gives you, which you might not even know exist because you have to add and populate them for them to be visible, you can’t close your app or browser tab and pretend LinkedIn will take care of bringing in new business for you.

That is similar to putting your bio on your firm’s website and sitting at your desk waiting for the phone to ring or vibrate, or for an email to arrive.

Who Is Important To You?

You need to spend time on LinkedIn interacting with the people you care about, or who are important to the strength of your practice.

I’m not suggesting you spend hours there every day, or even one hour a day, but a few minutes here and there spent on best practices is what will accelerate the relationship-building process.

I Have Good News For You

The good news? Most people are not taking the time to interact in a meaningful way, which means you can stand out by being the one.

Be the one.

Until next time…

Nancy Myrland, Legal Marketing & Business Development Advisor

Nancy Myrland is a Marketing and Business Development Advisor, specializing in Content, Social & Digital Media. She helps lawyers grow their practices by integrating the most important marketing practices to build their reputations and their relationships, which leads to building their practices.

Highly regarded as a top independentLinkedIn consultant, Nancy is a highly respected LinkedIn trainer and content marketing specialist. She helps lawyers, law firms, and legal marketers learn and implement content, social, and digital media strategies that cut through the clutter, making them more relevant to their current and potential clients.

She is also a personal branding speaker, trainer, and advisor, helping legal and business professionals understand the importance and the impact of defining and reinforcing their personal brand.

Nancy is also the founder of the hybrid self-study and online course about LinkedIn, LICFL*, which is a course where she personally guides lawyers through the sequential creation of their LinkedIn profile and presence.*

As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasting, video marketing, voice marketing, and livestreaming. Nancy also works with many firms and lawyers on Zoom and virtual presentation training and coaching to be the best they can be when presenting online.

She also helps lead select law firms through their online social media strategy when dealing with high-stakes, visible cases.

Long story short, Nancy spends a lot of time helping lawyers and legal marketers with: 

*Nancy is not an employee or consultant hired by LinkedIn, although she was named a LinkedIn Top Voice on the platform in 2024! Top Voices is an invitation-only program featuring a global group of experts on LinkedIn covering a range of topics across the professional world, helping members uncover valuable knowledge relevant to them. Top Voices was previously known as the Influencer program prior to October 2022. Top Voices are vetted to ensure that they meet high trust standards, are consistently active on the platform, and share valuable expertise through content that demonstrates their unique, original contributions to a topic.