Happy New Year to you!
For the past handful of years, when asked to contribute my predictions and recommendations for the next year, my answer has been the same. One of these years it will change, but not quite yet. The tools and techniques change regularly, but for now, these two predictions and recommendations are still at the top of my list.
In 2023, Do More Of This
The use of voice and video is very important to add to your marketing and business development plans. I’m not suggesting you abandon the written word because that would be odd given I am using that medium right now, but I am suggesting ways for you to amplify your written word even more.
Relationships Will Accelerate
If you want to accelerate your relationships with those who are important to you and your practice, letting people hear your voice will do that. If you want to ramp up that familiarity even more, let them hear your voice and see your face at the same time.
Don’t be intimidated or overwhelmed by the mention of voice and video. The barriers to entry don’t have to be that high. Sure, use others as inspiration, or as a model, but don’t let comparison stop you from moving forward because you think you aren’t at their skill level. They didn’t start where they are now, so don’t put that kind of pressure on yourself. You’ll get there.
Where Should You Start?
Voice: Podcasting is a powerful way to start. Careful and thoughtful strategy and execution are key, but you don’t have to do that yourself. You do have to be committed, though, so take some time to plan.
Video: So many choices, but short, mobile, or what I call “handheld” messages to your audiences would be a good place to start. The barrier to entry is low. You might just need a little training and coaching, but you can get up to speed quickly.
Ramp Up Voice and Video Even More
You can ramp up your voice and video efforts by creating videos on your computer, livestreaming to LinkedIn and other social and digital media, creating webinars and online tutorials and news, or using AI tools to create and edit what you have produced, but you don’t have to start there to see results.
Start With The Basics
I would like to see you become comfortable starting with the basics I mentioned above. If you aren’t sure you have the time or commitment necessary, the only way you are going to know is if you commit to planning and testing one of these channels and strategies for a few months. You might just find that you do have the time and that it isn’t as huge a beast as it might feel right now.
If you don’t take the time, someone else might.
If you don’t make the time now, when will you?
Let me know how you feel about voice and video. Do you use them? Do you have any questions? If you would rather answer privately, you can find me all over social media by searching for Nancy Myrland. You will find all of that information, and a bit more, right here.
Nancy Myrland is a Marketing and Business Development Advisor, specializing in Content, Social & Digital Media. She helps lawyers grow their practices by integrating the right marketing practices in order to build their reputations and their relationships, which leads to building their practices.
Also known as the LinkedIn Coach For Lawyers, Nancy is a frequent LinkedIn trainer, as well as a content marketing specialist. She helps lawyers, law firms, and legal marketers learn and implement content, social, and digital media strategies that cut through the clutter, making them more relevant to their current and potential clients.
She is also a personal branding speaker, trainer, and advisor, helping legal and business professionals understand the importance and the impact of defining and reinforcing their personal brand.
Nancy is also the founder of the hybrid self-study and online course, LinkedIn Course For Lawyers, where she personally guides lawyers through the sequential creation of their LinkedIn profile and presence.
As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasting, video marketing, voice marketing, and livestreaming. Nancy also works with many firms and lawyers on Zoom and virtual presentation training and coaching to be the best they can be when presenting online.
She also helps lead select law firms through their online social media strategy when dealing with high-stakes, visible cases.