I am writing this as I begin my evening flight home from New Orleans to Indianapolis. The Legal Marketing Association (LMA) Annual Conference just ended yesterday, which is always a bittersweet time for me as I am filled with an immense amount of inspiration, knowledge, additional perspective, and affection for the growing number of colleagues I call friends. I Am Conflicted I am conflicted because I …
#LMA18 GC Panel: Lawyers, Slow Down & Stick Around – Lesson #1
As always, the general counsel panel at the Legal Marketing Association Annual Conference is one of the most popular. Because of that, it holds a spot as a general session so everyone can attend. This year, the session is titled: Pushing Through the Noise – What Gets The Attention of General Counsel and Business Executives Moderator Heather Nevitt, Editor-in-Chief, Corporate Counsel, …
The Day Happiness Came To #LMA18 [Opening Session]
We officially kicked off the LMA Annual Conference today in New Orleans talking about happiness with Catherine A. Sanderson, Ph. D. Catherine’s keynote, which she prefers to call a “talk” (because “who calls someone to have a keynote with them” when they care about them?) was titled The Science of Happiness. What Does This Have To Do With Legal Marketing …
How To Maximize Your #LMA18 Annual Conference Experience
Some of you may know I recently attended #SMMW18, the 2018 Social Media Marketing World conference, which I really enjoyed because it was full of over 4,000 people who share my passion for all things social and digital media, and marketing strategy. This year, I spent some time with my mostly online (now offline, too) friend, Jen Lehner, of Jen …
Coverage From #LMA18, The 2018 Legal Marketing Association Annual Conference
It’s time. The largest annual meeting of legal marketing and business development professionals from around the world is taking place in New Orleans April 9-11. If history even comes close to repeating itself, we will have: Over 1500 business of law professionals From 20 countries Representing 46 out of 50 states All 8 LMA governing regions With titles of Director, …