Welcome! This is the page where I will post Alexa Flash Briefings with interviews and updates I create during the 2019 Legal Marketing Association Annual Conference, affectionately referred to by its hashtag, #LMA19. I couldn’t wait, so the first one is already posted below in the pretty purple audio player with the green button. You can’t miss it! I’ll Add …
Coverage From #LMA19, The 2019 Legal Marketing Association Annual Conference
Looking for new posts summarizing the #LMA19 conference? Head down to the green headings below for new content added regularly. Don’t forget to let me know if I’ve missed anything, okay? Thanks! It’s time! If you know me, and even if you don’t, about this time of year, I begin to get very excited. Not only do I get to …
An Important Message To Law Firm Management – #LMA18
I am writing this as I begin my evening flight home from New Orleans to Indianapolis. The Legal Marketing Association (LMA) Annual Conference just ended yesterday, which is always a bittersweet time for me as I am filled with an immense amount of inspiration, knowledge, additional perspective, and affection for the growing number of colleagues I call friends. I Am Conflicted I am conflicted because I …
#LMA18 GC Panel: Lawyers, Slow Down & Stick Around – Lesson #1
As always, the general counsel panel at the Legal Marketing Association Annual Conference is one of the most popular. Because of that, it holds a spot as a general session so everyone can attend. This year, the session is titled: Pushing Through the Noise – What Gets The Attention of General Counsel and Business Executives Moderator Heather Nevitt, Editor-in-Chief, Corporate Counsel, …
The Day Happiness Came To #LMA18 [Opening Session]
We officially kicked off the LMA Annual Conference today in New Orleans talking about happiness with Catherine A. Sanderson, Ph. D. Catherine’s keynote, which she prefers to call a “talk” (because “who calls someone to have a keynote with them” when they care about them?) was titled The Science of Happiness. What Does This Have To Do With Legal Marketing …
How To Maximize Your #LMA18 Annual Conference Experience
Some of you may know I recently attended #SMMW18, the 2018 Social Media Marketing World conference, which I really enjoyed because it was full of over 4,000 people who share my passion for all things social and digital media, and marketing strategy. This year, I spent some time with my mostly online (now offline, too) friend, Jen Lehner, of Jen …
Coverage From #LMA18, The 2018 Legal Marketing Association Annual Conference
It’s time. The largest annual meeting of legal marketing and business development professionals from around the world is taking place in New Orleans April 9-11. If history even comes close to repeating itself, we will have: Over 1500 business of law professionals From 20 countries Representing 46 out of 50 states All 8 LMA governing regions With titles of Director, …
#LMA17: Conference Networking Tips From Our Friends
We all have our reasons for attending Legal Marketing Association conferences. It might be to learn. It might be to meet like-minded people. It might be to network. It might be to discover new tools, services, or products we can take back to our firms. It might be to reignite the creative genius we have hiding inside that desperately needs …
Coverage From #LMA17, The 2017 Legal Marketing Association Annual Conference
It’s That Time Again! As I write this post, well over 1500 marketers and service providers from firms and companies all over the world have begun preparing for a conference that exists solely to help them do what they do better. That conference is the LMA Annual Conference, which is March 27-29. I always look forward to the LMA Annual …
Lawyers & Legal Marketers: Kick It Up A Notch in 2016 – An #LMA16 Infographic
[Infographic from #LMA16 below] Jonathan Fitzgarrald, Managing Partner of Equinox Strategy Partners, gave a stellar presentation at the recent Legal Marketing Association’s Annual Conference that was full of advice for how to prove your worth where your clients are concerned. He stressed it is a constant job, and it is our responsibility to let our clients, both internal and external, know and understand …