Below you'll find a list of all posts that have been categorized as “LMA”
We’re going through a very interesting time with regards to business development and networking, and whether or not we should be doing that online or in person. I think we need to have a conversation about what has changed in this world the past few years, and what you might need to think about. Your Choice: Blog or Podcast? If …
Looking for new posts summarizing the #LMA22 conference? Head down to the green headings below for new content added regularly. Don’t forget to let me know if I’ve missed anything, okay? Thanks! If you are reading this via email, please click here. It’s time! Wow, it has been a long last few years. In my world, it has been both …
Welcome! This is the page where I will post Alexa Flash Briefings with interviews and updates I create during the 2019 Legal Marketing Association Annual Conference, affectionately referred to by its hashtag, #LMA19. I couldn’t wait, so the first one is already posted below in the pretty purple audio player with the green button. You can’t miss it! I’ll Add …
Looking for new posts summarizing the #LMA19 conference? Head down to the green headings below for new content added regularly. Don’t forget to let me know if I’ve missed anything, okay? Thanks! It’s time! If you know me, and even if you don’t, about this time of year, I begin to get very excited. Not only do I get to …
I am writing this as I begin my evening flight home from New Orleans to Indianapolis. The Legal Marketing Association (LMA) Annual Conference just ended yesterday, which is always a bittersweet time for me as I am filled with an immense amount of inspiration, knowledge, additional perspective, and affection for the growing number of colleagues I call friends. I Am Conflicted I am conflicted because I …
As always, the general counsel panel at the Legal Marketing Association Annual Conference is one of the most popular. Because of that, it holds a spot as a general session so everyone can attend. This year, the session is titled: Pushing Through the Noise – What Gets The Attention of General Counsel and Business Executives Moderator Heather Nevitt, Editor-in-Chief, Corporate Counsel, …
We officially kicked off the LMA Annual Conference today in New Orleans talking about happiness with Catherine A. Sanderson, Ph. D. Catherine’s keynote, which she prefers to call a “talk” (because “who calls someone to have a keynote with them” when they care about them?) was titled The Science of Happiness. What Does This Have To Do With Legal Marketing …
Some of you may know I recently attended #SMMW18, the 2018 Social Media Marketing World conference, which I really enjoyed because it was full of over 4,000 people who share my passion for all things social and digital media, and marketing strategy. This year, I spent some time with my mostly online (now offline, too) friend, Jen Lehner, of Jen …
It’s time. The largest annual meeting of legal marketing and business development professionals from around the world is taking place in New Orleans April 9-11. If history even comes close to repeating itself, we will have: Over 1500 business of law professionals From 20 countries Representing 46 out of 50 states All 8 LMA governing regions With titles of Director, …
We all have our reasons for attending Legal Marketing Association conferences. It might be to learn. It might be to meet like-minded people. It might be to network. It might be to discover new tools, services, or products we can take back to our firms. It might be to reignite the creative genius we have hiding inside that desperately needs …