Law Firms: When Making Announcements, Think Outside The Box

Nancy MyrlandAll Posts, Content Marketing, Legal Marketing, Social Media, Twitter Leave a Comment

A while back, Amazon’s release of the Kindle Fire provided an interesting case study for those of us who deal with communicating law firm news and announcements. There was an article on PR News that described Amazon’s press release about the Kindle Fire. They spread the release out over 14 Tweets. Each Tweet plugged a different aspect of the new Kindle …

What Is Inbound Marketing, & Why Is It Important For Lawyers & Law Firms?

Nancy MyrlandAll Posts, Content Marketing, Social Media 2 Comments

WHAT IS INBOUND MARKETING? You can’t read too much about marketing these days without tripping on the common phrase Inbound Marketing. It is an industry buzzword that serves to differentiate current, digitally-based marketing practices from traditional ones. This means we are trying to attract interested people to us by creating and distributing content in the marketplace so that it is …

Get Them Talking, Then Get Called To The Table

Nancy MyrlandAll Posts, Content Marketing 2 Comments

I just finished listening to a Legal Lunch and Learn webinar about Content Marketing and LinkedIn, featuring one of my favorite people of all time, Adrian Lurssen, Co-Founder of JD Supra, along with Peggy Heffner of Dechert LLP, and Patrick Baynes of PeopleLinx. I will listen to anything and everything Adrian has to say, not only because I like him, but …

Lawyers: Content, The Digital Breadcrumbs You Need To Spread

Nancy MyrlandAll Posts, Business Development/Sales, Content Marketing, Social Media 4 Comments

In the legal profession, we tend to discuss Business Development a lot. It’s important. It is, in its simplest terms, the process of developing new business, including the many steps that must be taken to attract the interest of potential clients, nurturing the interest they might have in us, developing a relationship with them along the way, finding ways to …

Lawyers, You Have To Share Your Knowledge

Lawyers, Stop Hiding. You Have To Market Your Marketing.

Nancy MyrlandAll Posts, Content Marketing, Marketing Strategy 3 Comments

I have worked with lawyers since 1997. Many of you are pretty conservative when it comes to marketing. Part of this originates with the fact that lawyer advertising, as you know, wasn’t technically allowed before 1977. While The Rest of the World Was Advertising When the rest of the world was cutting its advertising teeth decades prior to that, Wikipedia …

Content Isn’t King. It’s Emperor Of The Universe.

Nancy MyrlandAll Posts, Content Marketing, Social Media 2 Comments

Yesterday, I attended a webinar called “Beers, Blogs and Brands: A Comprehensive Approach To Law Firm Marketing,” sponsored by My Case, provider of web-based legal practice management software. Sam Glover, lawyer, blogger and founder of Lawyerist, the law practice blog, was the guest presenter, and covered a lot of territory in an hour. Sam broke his presentation down into these categories: …

Lawyers, How To Beat Your Competitors In The Content Creation Game

Lawyers: How To Beat Your Competition In The Content Sharing Game

Nancy MyrlandAll Posts, Content Marketing, Social Media 6 Comments

The Conundrum A question was recently posted on one of the legal marketing forums I belong to, asking how lawyers can shorten the time between deciding they want to post timely content in response to something going on in the world and the seemingly endless need for wordsmithing and committee approval of every word that goes out the door. Does …

Lawyers, Content Marketing Is Your Digital Handshake

Lawyers: Content Marketing Is Your Digital Handshake

Nancy MyrlandAll Posts, Content Marketing, Marketing Strategy, Social Media 1 Comment

Remember When? Remember the old days when advertising a product or service used to be the only way you could be certain your message was being communicated properly? I helped buy tens of thousands of dollars of TV, radio, and billboards every month when I was with Time Warner because it made the phones ring. That, along with our door-to-door …

How Can I Create Viral Content?

Viral Shmiral. Who Cares?!

Nancy MyrlandAll Posts, Content Marketing, Social Media Leave a Comment

Creating viral videos and other content has been desirable to many for a long time. Who wouldn’t want their content to go viral? In this post, let’s talk about whether you should even be interested in creating viral content. When we break this down a bit, this might not be the most strategic option for you or your firm. 3 …