Lawyers, It’s Time. It’s Been Time For A While.

Nancy MyrlandAll Posts, Content Marketing 1 Comment

I am finishing three days of attending legal marketing and business development conferences in Chicago. The first was the Legal Marketing Association’s LMA P3 conference. These 3 Ps of this conference are pricing, project management, and process improvement. Short story there: these 3 Ps help you do what you’ve been doing much better. The second conference is The LSSO Raindance …

#LetsAskNancy 004 – Lawyers, How Can You Be More Sticky?

Nancy Myrland#LetsAskNancy, All Posts, Blogging, Business Development/Sales, Content Marketing, Inbound Marketing 1 Comment

#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing.  You have a choice…either listen to this post in the podcast player below, read it below that, or both!   Sticky…hmm, what is that? We’ll get to that in a minute, but let’s talk about the real question …

#LetsAskNancy 003 – Lawyers, Why Should You Publish Your Content On Other Sites?

Nancy Myrland#LetsAskNancy, All Posts, Blogging, Business Development/Sales, Content Marketing, Marketing Strategy, Social Media Leave a Comment

#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing.  You have a choice…either listen to this post in the podcast player below, read it below that, or both!   My short answer? Why would you not? The news this week about Facebook adding a new feature called …

Hey, Where Did All My Online Friends & Connections Go?

Nancy MyrlandAll Posts, Business Development/Sales, Content Marketing, Social Media Leave a Comment

Remember that passionate follower of yours on Twitter that shared everything you wrote? Remember that new connection you made on LinkedIn that seemed interested in what you had to post? Remember that friend that went out of his way to like everything you wrote on Facebook? Remember that energetic commenter that used to support you on your blog? What in …

#LetsAskNancy 002 – Lawyers: What Tone Should You Use In Social Media?

Nancy Myrland#LetsAskNancy, All Posts, Blogging, Content Marketing, Podcasts & Recordings, Social Media Leave a Comment

#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing.  You have a choice…either listen to this post in the podcast player below, read it below that, or both!   One of the questions I am often asked is: “What tone should I use when I post in …

Lawyers, Are You Guilty of Committing Random Acts of Content?

Nancy MyrlandAll Posts, Business Development/Sales, Content Marketing, Marketing Strategy Leave a Comment

There is more to content marketing than meets the keyboard. Content marketing, which includes strategy, creation, and distribution, is part of carefully thought out marketing and business development strategy. You need to take the time to decide who all of your target audiences are, including all of the people, positions and roles within each targeted client organization, or you will …

What Is Inbound Marketing For Lawyers?

Nancy MyrlandContent Marketing, Inbound Marketing, Marketing Strategy 2 Comments

I was reading an article on Inbound Marketing Myths by Michael Reynolds on Hubspot this morning that made me realize that some terms marketers use these days might be a little confusing. One of these terms is Inbound Marketing. We’re going to spend a few minutes on it today because I think it is important. Michael simply defines Inbound Marketing like this: …

Competition Watching? Who Cares!?

Nancy MyrlandAll Posts, Blogging, Content Marketing, Social Media Leave a Comment

During a MarketingProfs PRO webinar with Mack Collier just now, an attendee expressed concern in the chat room about not blogging because it will show competition what she is up to. She asked: “What about any concerns about blogging about topics/issues that may give competitors info about your services that you may not want them to know?  My client may …

Lawyers, Best Practices For Writing Blog Posts

Bloggers: Let Your Content and Your Readers Breathe

Nancy MyrlandAll Posts, Blogging, Content Marketing 2 Comments

Everyone Is Becoming A Publisher We don’t have much time to grab our readers’ attention these days. They have so much on their plates, and more messages are being thrown their direction than at any time in history. More people are becoming content publishers by the minute, whether that be: Blog posts like this one Posts on LinkedIn Updates on …

Content Marketing: Can It Be Done In Your Spare Time?

Nancy MyrlandAll Posts, Content Marketing 1 Comment

I FIT IT IN WHEN I CAN There’s a lot of talk these days about Content, Content Marketing and Content Strategy, isn’t there? You’re busy, so it’s easy to ignore the formality of it. You write what you can, when you can, about what you know. Isn’t it enough that you are squirreling away enough time now and then to …