Lawyers, What Is Holding You Back From Creating Content?

Lawyers, Is This What Is Holding You Back From Creating and Posting Content? You’re Not Alone.

Nancy Myrland All Posts, Content Marketing, Social Media Leave a Comment

One of the strongest ways to stand out from the competition is to establish yourself as a thought leader in your practice area by creating content that speaks to the issues and challenges your clients are facing. Writing, recording, or presenting information that can help your clients and potential clients, or that they might find interesting, is the great equalizer …

2022 One Question To Ask Yourself

In 2022, Here Is One Powerful Question To Ask Yourself

Nancy Myrland Business Development/Sales, Content Marketing, Marketing Strategy, Training in Client Service and Business Development/Sal Leave a Comment

Hi there. Happy New Year! In some ways, 2022 is a fresh start. In other ways, it is a continuation of what you were already working on in 2021. Both are good. You don’t have to start over if what you were doing before worked. If it wasn’t working, then some change might be a very good idea. Let’s Make …

Lawyers, Do You Worry About Giving Away Too Much Free Advice?

Lawyers, Do You Worry About Giving Away Too Much Free Advice?

Nancy Myrland All Posts, Business Development/Sales, Content Marketing Leave a Comment

Do you worry that giving away your knowledge free will result in people not hiring you and paying for it? The exact opposite might happen. What Happens When You Give Away Your Advice? As part of his closing keynote at the Youpreneur Summit, Jay Baer discussed the fear many people have about giving away their knowledge and their best content because …

Why Won't Publications Ask You For A Quote

Why Won’t Publications Ask You For A Quote?

Nancy Myrland All Posts, Content Marketing, Lawyer Marketing, Social Media Leave a Comment

Wouldn’t it be nice if you could get the trades and business publications to write about one of your recent matters or accomplishments? Wouldn’t it be nice if your name was included when your client’s merger was discussed in the news? Wouldn’t it be great if your local business journal acknowledged what you and your firm are doing in the …

How Soon Should You Contact A Potential Client

Lawyers, How Soon Should You Contact A Potential Client?

Nancy Myrland All Posts, Business Development/Sales, Content Marketing, Training in Client Service and Business Development/Sal Leave a Comment

I have been the recipient of a few practices that I think border on professional stalking, and you probably have, too. The last thing that I want for you is to be perceived as though you are overstepping or professionally stalking your potential clients, so I want you to learn from my experience. I recently attended a wonderful webinar hosted …

Should You Add Video or A Podcast To Your Blog

Should You Add Video Or A Podcast To Your Blog?

Nancy Myrland All Posts, Blogging, Content Marketing, Podcasting, Video Marketing, Videos Leave a Comment

You may be wondering if you should mix things up and swap out some of your blog posts with video, or maybe even a podcast. Quick Answer: Yes. This question was posed in a group I’m a part of by someone who said he was thinking about posting video on his firm’s blog now and then. If you like video, …

Lawyers, This Is How To Find More Speaking Opportunities

Lawyers, This Is How To Find More Speaking Opportunities

Nancy Myrland All Posts, Blogging, Content Marketing, Lawyer Marketing, Legal Marketing, Marketing Strategy, Podcasting, Presentation Skills, Social Media, Video Marketing Leave a Comment

The people, companies, and institutions you want to do business with, as well as those who can play a part in helping you accomplish your goals, are your target audiences. They are an important part of the foundation of your marketing and business development plans. Speaking and presenting to your target audiences is important. It helps you gain exposure to …

Lawyers, How To Write Content People Want To Consume

Lawyers, How To Write Content People Want To Consume

Nancy Myrland All Posts, Blogging, Content Marketing Leave a Comment

Lawyers, you write every day, but when it comes to writing content that people actually can and want to consume, writing for others can sometimes stop you in your tracks because you aren’t sure what to say and how to say it. That’s what I’m going to cover in this brief video and related post. If you would rather read, …

Are Lawyers Creating Coronavirus Content The Wrong Way?

Are Lawyers Creating Coronavirus Content The Wrong Way?

Nancy Myrland Content Marketing, Coronavirus Communications Center, Crisis Management Leave a Comment

There has been an amazing increase in the amount and types of Coronavirus content being created by lawyers and law firms, as well as the rest of the world. There has also been an increase in the number of people who will freely tell the world you are doing it wrong. In this unprecedented time we are living in, many …

Lawyers, What Kind Of Content Should You Create?

Nancy Myrland All Posts, Content Marketing, Marketing Strategy Leave a Comment

Have you ever gone through one of those times when you’re stuck trying to figure out what kind of content to create? Deep down, you know it’s not logical because you know so much about your area of expertise, but something is in the way. Well, I go through this from time-to-time, so I imagine you have, too. (Special Note: …