Lawyers, Don't Wait For Anyone To Give You Permission To Share Your Knowledge in Social Media

Lawyers, You Don’t Need Permission From The Mayor Of The Internet

Nancy MyrlandAll Posts, Business Development/Sales, Content Marketing, LinkedIn Leave a Comment

Does it ever feel like there are two different versions of you that show up on any given day? One of you is confident. You know your topic. You know your practice area inside and out because you talk about it every day. You are confident that you know how to talk to your clients and potential clients about what …

Will Your Clients Care If You Use ChatGPT or GPT-4 To Create Content?

Will Your Clients Care If You Use ChatGPT or GPT-4 To Create Content?

Nancy MyrlandAI - Artificial Intelligence, All Posts, Content Marketing Leave a Comment

We’ve all had a little time to experiment with ChatGPT and other generative AI tools. The news, developments, and evolution have been coming at us so fast that it is challenging to keep up with the hundreds of emails, posts, podcasts, and training videos that enter our feeds every day. But, alas, I shall try my best to share with …

Lawyers, What Is Holding You Back From Creating Content?

Lawyers, Is This What Is Holding You Back From Creating and Posting Content? You’re Not Alone.

Nancy MyrlandAll Posts, Content Marketing, Social Media Leave a Comment

One of the strongest ways to stand out from the competition is to establish yourself as a thought leader in your practice area by creating content that speaks to the issues and challenges your clients are facing. Writing, recording, or presenting information that can help your clients and potential clients, or that they might find interesting, is the great equalizer …

2022 One Question To Ask Yourself

In 2022, Here Is One Powerful Question To Ask Yourself

Nancy MyrlandBusiness Development/Sales, Content Marketing, Marketing Strategy, Training in Client Service and Business Development/Sal Leave a Comment

Hi there. Happy New Year! In some ways, 2022 is a fresh start. In other ways, it is a continuation of what you were already working on in 2021. Both are good. You don’t have to start over if what you were doing before worked. If it wasn’t working, then some change might be a very good idea. Let’s Make …

Lawyers, Do You Worry About Giving Away Too Much Free Advice?

Lawyers, Do You Worry About Giving Away Too Much Free Advice?

Nancy MyrlandAll Posts, Business Development/Sales, Content Marketing Leave a Comment

Do you worry that giving away your knowledge free will result in people not hiring you and paying for it? The exact opposite might happen. What Happens When You Give Away Your Advice? As part of his closing keynote at the Youpreneur Summit, Jay Baer discussed the fear many people have about giving away their knowledge and their best content because …

Why Won't Publications Ask You For A Quote

Why Won’t Publications Ask You For A Quote?

Nancy MyrlandAll Posts, Content Marketing, Lawyer Marketing, Social Media Leave a Comment

Wouldn’t it be nice if you could get the trades and business publications to write about one of your recent matters or accomplishments? Wouldn’t it be nice if your name was included when your client’s merger was discussed in the news? Wouldn’t it be great if your local business journal acknowledged what you and your firm are doing in the …

How Soon Should You Contact A Potential Client

Lawyers, How Soon Should You Contact A Potential Client?

Nancy MyrlandAll Posts, Business Development/Sales, Content Marketing, Training in Client Service and Business Development/Sal Leave a Comment

I have been the recipient of a few practices that I think border on professional stalking, and you probably have, too. The last thing that I want for you is to be perceived as though you are overstepping or professionally stalking your potential clients, so I want you to learn from my experience. I recently attended a wonderful webinar hosted …

Should You Add Video or A Podcast To Your Blog

Should You Add Video Or A Podcast To Your Blog?

Nancy MyrlandAll Posts, Blogging, Content Marketing, Podcasting, Video Marketing, Videos Leave a Comment

You may be wondering if you should mix things up and swap out some of your blog posts with video, or maybe even a podcast. Quick Answer: Yes. This question was posed in a group I’m a part of by someone who said he was thinking about posting video on his firm’s blog now and then. If you like video, …

Lawyers, This Is How To Find More Speaking Opportunities

Lawyers, This Is How To Find More Speaking Opportunities

Nancy MyrlandAll Posts, Blogging, Content Marketing, Lawyer Marketing, Legal Marketing, Marketing Strategy, Podcasting, Presentation Skills, Social Media, Video Marketing Leave a Comment

The people, companies, and institutions you want to do business with, as well as those who can play a part in helping you accomplish your goals, are your target audiences. They are an important part of the foundation of your marketing and business development plans. Speaking and presenting to your target audiences is important. It helps you gain exposure to …

Lawyers, How To Write Content People Want To Consume

Lawyers, How To Write Content People Want To Consume

Nancy MyrlandAll Posts, Blogging, Content Marketing Leave a Comment

Lawyers, you write every day, but when it comes to writing content that people actually can and want to consume, writing for others can sometimes stop you in your tracks because you aren’t sure what to say and how to say it. That’s what I’m going to cover in this brief video and related post. If you would rather read, …