Below you'll find a list of all posts that have been categorized as “Content Marketing”
One of the strongest ways to stand out from the competition is to establish yourself as a thought leader in your practice area by creating content that speaks to the issues and challenges your clients are facing. Writing, recording, or presenting information that can help your clients and potential clients, or that they might find interesting, is the great equalizer …
Hi there. Happy New Year! In some ways, 2022 is a fresh start. In other ways, it is a continuation of what you were already working on in 2021. Both are good. You don’t have to start over if what you were doing before worked. If it wasn’t working, then some change might be a very good idea. Let’s Make …
Do you worry that giving away your knowledge free will result in people not hiring you and paying for it? The exact opposite might happen. What Happens When You Give Away Your Advice? As part of his closing keynote at the Youpreneur Summit, Jay Baer discussed the fear many people have about giving away their knowledge and their best content because …
Wouldn’t it be nice if you could get the trades and business publications to write about one of your recent matters or accomplishments? Wouldn’t it be nice if your name was included when your client’s merger was discussed in the news? Wouldn’t it be great if your local business journal acknowledged what you and your firm are doing in the …
I have been the recipient of a few practices that I think border on professional stalking, and you probably have, too. The last thing that I want for you is to be perceived as though you are overstepping or professionally stalking your potential clients, so I want you to learn from my experience. I recently attended a wonderful webinar hosted …
You may be wondering if you should mix things up and swap out some of your blog posts with video, or maybe even a podcast. Quick Answer: Yes. This question was posed in a group I’m a part of by someone who said he was thinking about posting video on his firm’s blog now and then. If you like video, …
The people, companies, and institutions you want to do business with, as well as those who can play a part in helping you accomplish your goals, are your target audiences. They are an important part of the foundation of your marketing and business development plans. Speaking and presenting to your target audiences is important. It helps you gain exposure to …
Lawyers, you write every day, but when it comes to writing content that people actually can and want to consume, writing for others can sometimes stop you in your tracks because you aren’t sure what to say and how to say it. That’s what I’m going to cover in this brief video and related post. If you would rather read, …
There has been an amazing increase in the amount and types of Coronavirus content being created by lawyers and law firms, as well as the rest of the world. There has also been an increase in the number of people who will freely tell the world you are doing it wrong. In this unprecedented time we are living in, many …
Have you ever gone through one of those times when you’re stuck trying to figure out what kind of content to create? Deep down, you know it’s not logical because you know so much about your area of expertise, but something is in the way. Well, I go through this from time-to-time, so I imagine you have, too. (Special Note: …