I just finished reading an article by Kristen Rasmussen on Law.com’s Daily Report about Peter Carter, Delta’s Executive Vice President, Chief Legal Officer, and Corporate Secretary who, along with other top lawyers from Fortune 500 companies, made a plea for lawyers to figure out project-based billing.
Peter, a former partner at Dorsey & Whitney LLP, was on a panel at the National …
Lawyers, Don’t You Dare Give Up On 2017!
About this time of year, the articles encouraging you to begin thinking about your 2018 marketing and business development plan are plentiful.
Similar to when stores start decorating for the holidays in October, it somehow makes what comes in between October and the beginning of December feel less important, or less relevant. You just want to skip a few months to get …
Lawyers, Here’s One Skill You Need To Have
Imagine if all of your clients said: “Thank heavens that problem has been taken care of. I feel like the weight of the world has been lifted off my shoulders.”
Even better, imagine they also said this: “I had an amazing experience working with him. He understood exactly what I was feeling, what was tearing me up inside, and what the ramifications …
Lawyers & Legal Marketers: Kick It Up A Notch in 2016 – An #LMA16 Infographic
[Infographic from #LMA16 below]
Jonathan Fitzgarrald, Managing Partner of Equinox Strategy Partners, gave a stellar presentation at the recent Legal Marketing Association’s Annual Conference that was full of advice for how to prove your worth where your clients are concerned. He stressed it is a constant job, and it is our responsibility to let our clients, both internal and external, know and understand the …
In Business, Personal Branding Is Important
You know that knot you get in your stomach when anticipating a difficult or challenging person or situation?
Last week, I had that feeling as I was expecting a phone call. I was pretty sure of the outcome, but also knew there was a slight chance it could go either way. In this situation, it wasn’t the person who made me …
General Counsel: “Lawyers, Know My Business”
Even though the rapid-fire GC Panel at last week’s LSSO Raindance Conference was filled with pages full of suggestions (some of the one-liners were priceless), there were a few recurring themes I can’t get out of my head.
We’ll start with just one of those themes today, but I will tackle more in the coming days.
If you look below, you can …
CLIENTS: DO THEY TELL YOU EVERYTHING?
Do you tell your doctor everything?
Truthfully, do you tell her every little detail of your personal habits…you know, those that could have an impact on your health?
After all, we tell our doctors everything, right?
They’ve heard it all before, so they won’t be shocked.
Hmm…I didn’t think so.
Why?
Could it be because you don’t like looking like a failure?
Could it be that you …
LISTEN UP. AVERAGE IS OVER!
Take a moment and read this quote. It made me think about the way we do our jobs, what we offer our clients, and how we are perceived by our target audiences.
“The trend is that for more and more jobs, average is over. Thanks to the merger of, and advances in, globalization and the information technology revolution, every boss now has …
We Must Never Lose Sight Of One Thing. It All Began With A Mouse. #LMA11
I just returned from a wonderful LMA, or Legal Marketing Association, annual conference, followed by vacation with my husband at Disney World.
I had a fantastic time at both, meeting and seeing new and old friends, learning, laughing, connecting, meeting, celebrating and having fun playing in one of the world’s largest playgrounds.
This was LMA’s 25th annual conference, and it showed. Attendance was …
A LESSON FROM MY NEPHEW ABOUT 1ST IMPRESSIONS
I had the joy of spending a day with my 9-year old nephew, Isaiah, this week. My brother, Frank, who is a talented public speaker and wealth manager, was on a swing through Florida to see a few of his clients. This was Isaiah’s week to go on a business trip with his Daddy. I love that.
Isaiah and Frank …