Should Lawyers Be Selling Their Services During This Coronavirus (COVID-19) Crisis?

Should Lawyers Be Selling Their Services During This Coronavirus (COVID-19) Crisis?

Nancy Myrland Business Development/Sales, Client Service and Retention, Coronavirus Communications Center, Lawyers Leave a Comment

I understand you’re scared. It’s a scary time for everyone. Many firms and other businesses aren’t sure if enough revenue is going to be there in a week, a month, 6 months, or even in 12 months to keep the doors open. This kind of fear can cause irregular and sometimes irrational behavior. Let’s discuss. Prefer To Listen Instead of …

Do You Spend As Much Time On Your Clients As You Do On Your New Logo or Website?

Nancy Myrland All Posts, Branding, Client Service and Retention Leave a Comment

Sometimes we spend an enormous amount of time working on new logos, websites, and letterhead. We fret over: Whose name should go first on the letterhead? Which shade of blue is right? Should we use an ampersand or the word and? What are the right graphics for every page of our website? Should we build microsites? Should we have video …

6 Keys To A Successful Law Practice

Nancy Myrland All Posts, Business Development/Sales, Client Service and Retention, Content Marketing Leave a Comment

In this blog post and podcast, I’ll discuss one way to tell if your practice is going to be successful, then I’ll offer 6 keys to building a successful law practice. How To Tell If Your Practice Is Going To Be Successful The success of your legal practice is going to depend on several things but one of the most …

Lawyers: General Counsel Beg For Billing Changes

Nancy Myrland All Posts, Alternative Fee Arrangements, Client Service and Retention Leave a Comment

I just finished reading an article by Kristen Rasmussen on Law.com’s Daily Report about Peter Carter, Delta’s Executive Vice President, Chief Legal Officer, and Corporate Secretary who, along with other top lawyers from Fortune 500 companies, made a plea for lawyers to figure out project-based billing. Peter, a former partner at Dorsey & Whitney LLP, was on a panel at the …

Lawyers, Don’t You Dare Give Up On 2017!

Nancy Myrland All Posts, Business Development/Sales, Client Service and Retention, Lawyer Marketing, Training in Client Service and Business Development/Sal Leave a Comment

About this time of year, the articles encouraging you to begin thinking about your 2018 marketing and business development plan are plentiful. Similar to when stores start decorating for the holidays in October, it somehow makes what comes in between October and the beginning of December feel less important, or less relevant. You just want to skip a few months to …

Lawyers, Here’s One Skill You Need To Have

Nancy Myrland All Posts, Client Service and Retention, Lawyer Marketing Leave a Comment

Imagine if all of your clients said: “Thank heavens that problem has been taken care of. I feel like the weight of the world has been lifted off my shoulders.” Even better, imagine they also said this: “I had an amazing experience working with him. He understood exactly what I was feeling, what was tearing me up inside, and what the …

Lawyers & Legal Marketers: Kick It Up A Notch in 2016 – An #LMA16 Infographic

Nancy Myrland All Posts, Attorneys, Business of Law, Career Development & Education, Client Service and Retention, Lawyers, Legal Marketers, Legal Marketing, Legal Marketing Association, LMA, LMA16 Leave a Comment

[Infographic from #LMA16 below] Jonathan Fitzgarrald, Managing Partner of Equinox Strategy Partners, gave a stellar presentation at the recent Legal Marketing Association’s Annual Conference that was full of advice for how to prove your worth where your clients are concerned. He stressed it is a constant job, and it is our responsibility to let our clients, both internal and external, know and understand …

In Business, Personal Branding Is Important

Nancy Myrland All Posts, Branding, Career Development & Education, Client Service and Retention, Personal Branding Leave a Comment

You know that knot you get in your stomach when anticipating a difficult or challenging person or situation? Last week, I had that feeling as I was expecting a phone call. I was pretty sure of the outcome, but also knew there was a slight chance it could go either way. In this situation, it wasn’t the person who made …

General Counsel: “Lawyers, Know My Business”

Nancy Myrland All Posts, Business Development/Sales, Client Service and Retention, Training in Client Service and Business Development/Sal Leave a Comment

Even though the rapid-fire GC Panel at last week’s LSSO Raindance Conference was filled with pages full of suggestions (some of the one-liners were priceless), there were a few recurring themes I can’t get out of my head. We’ll start with just one of those themes today, but I will tackle more in the coming days. If you look below, …

CLIENTS: DO THEY TELL YOU EVERYTHING?

Nancy Myrland All Posts, Client Service and Retention Leave a Comment

Do you tell your doctor everything? Truthfully, do you tell her every little detail of your personal habits…you know, those that could have an impact on your health? After all, we tell our doctors everything, right? They’ve heard it all before, so they won’t be shocked. Hmm…I didn’t think so. Why? Could it be because you don’t like looking like …