At the recent Legal Marketing Association conference (#LMA22) in Las Vegas, our keynote presenters on the first day were Richard and Daniel Susskind, the visionaries we have all come to know, like, trust, and respect in this industry and profession. Richard and Daniel study and look at the future of the profession and give recommendations and insight as to how …
What The Legal Profession Can Learn From Sly Stone
In the legal profession, we tend to sit back and wait to innovate or do something we think we should be doing until we see another firm or another lawyer do it. We want to know that it looks okay. Is It Safe? We want to make sure it’s safe out there. We want to make sure that someone else …
Are Lawyers The Only Ones Qualified To Manage Law Firms?
It is not a prerequisite, nor should it be, for law firm CEOs to be lawyers. The exception to this is when, as mentioned in this article in the ABA Journal, specific words in titles are not allowed. The example given was in May 2014 in Texas when the Texas bar’s ethics committee issued Opinion No. 642, deciding Texas firms …
After Seeing The Movie RBG: Do We Need New Role Models?
This post isn’t about politics as I rarely do that in public spaces, but rather about our choices of role models, and who I wish adults and children would point to more often as heroes. I swelled with pride for the legal profession I choose to serve, as well as all kinds of other emotions last night as I watched …
United Airlines: Principle Over People & Profits…Was It Worth It?
You have to think twice. No, you have to think more than twice. You have to think before, during and after a crisis to make sure your response is calm, measured, sympathetic, accurate, and correct. Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in …
Lawyers & Legal Marketers: Kick It Up A Notch in 2016 – An #LMA16 Infographic
[Infographic from #LMA16 below] Jonathan Fitzgarrald, Managing Partner of Equinox Strategy Partners, gave a stellar presentation at the recent Legal Marketing Association’s Annual Conference that was full of advice for how to prove your worth where your clients are concerned. He stressed it is a constant job, and it is our responsibility to let our clients, both internal and external, know and understand …
Coverage From #LMA16, The 2016 Legal Marketing Association Annual Conference
We came. We learned. We networked. We had a huge family reunion. We are the 1400 attendees of the 2016 Legal Marketing Association (LMA) Annual Conference in Austin, Texas, April 10-14, 2016. The coverage was swift. It started prior to the conference, continued during the conference with a record number of live-Tweets (and I wasn’t even live-Tweeting this year, so I can’t take …