Back To Basics In A Down Economy

Nancy Myrland All Posts, Business Development/Sales, Client Satisfaction Interviews Leave a Comment

I had the distinct pleasure of attending the 23rd Annual LMA, Legal Marketing Association, conference last Tuesday through Saturday.  To say the least, those who were able to attend this year were focused, passionate and engaged.  I loved being around that much energy and dedication because I feed off of it, and find I am better because of it! Based …

DO YOU USE TWITTER?

Nancy Myrland All Posts, Business Development/Sales Leave a Comment

Recently, a colleague of mine, Larry Bodine of the Law Marketing Portal and Legal Marketing Listserve, wrote to ask me about my use of Twitter.  Here’s what I shared with Larry: Hi Larry: Thanks for asking.  I hope you are well.  I am looking to Twitter to help me communicate what I do, how I think, work, relate and listen….all …

HAVING TROUBLE WITH YOUR MARKETING PLAN?

Nancy Myrland All Posts, Business Development/Sales, Marketing Strategy Leave a Comment

You know you need one.  One what?  A marketing plan, of course! As I’ve said many times…Random Acts of Kindness are wonderful; Random Acts of Marketing are not.  A carefully crafted marketing plan will help you avoid the aimless expenditure of valuable marketing dollars, and will provide the focus you need to grow and accomplish the goals you have in mind. I was reminded of …

HOW TO MARKET IN A STRAINED ECONOMY

Nancy Myrland All Posts, Business Development/Sales, Client Service and Retention, Marketing Strategy, Training in Client Service and Business Development/Sal Leave a Comment

This morning, marketing and business development consultant Jim Hassett asked “When the economy goes down, should marketing spending go up?” Here are my thoughts: It depends on how much firms are currently spending on marketing. If they have undertaken a careful marketing planning process that is focused on the clients they have, the clients they want, what messages are appropriate to tell …

BUSINESS DEVELOPMENT/SALESPEOPLE IN FIRMS: A GROWING TREND

Nancy Myrland Business Development/Sales, Training in Client Service and Business Development/Sal Leave a Comment

Respected marketing consultant Ed Poll posted comments in his Law Biz Blog about the growing trend in firms to hire non-practicing lawyers to “sell” the firm, or to develop business, and wondered whether this would actually catch on.   Here are the thoughts I shared based on the time I’ve spent in sales and business development with not only professional service firms, but also …