Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing! When you find yourself straying from what you should be doing to accomplish your goals because you want to be like someone else, or be better than someone else, STOP. We sometimes get off track because we feel less …
Lawyers, Are You Paying Attention To Video?
Just when you thought it was going to fade into the sunset (okay, who really thought that?), video as a communication tool is continuing to come on strong as a viable, valuable marketing tool for lawyers, legal marketers and law firms. Recently, news out of AdAge tells us that: “The ever-gestating business of online video just took a very big …
Lawyers, It’s Time To Stack The Deck In Your Favor
Do you know anyone like this? They question the need for marketing because they know their clients come from referrals. Their clients tell them regularly that they asked several of their colleagues who they recommend in their practice area, and their name was given to them. Maybe that someone is you? I Don’t Blame You Knowing business comes from referrals, …
Lawyers, Are You A One-Client Pony?
Most of us have heard of a one-trick pony, right? The dictionary tell us it is: “A person or thing with only one special feature, talent, or area of expertise.” Over the years I have been working in legal marketing, both in-house and not so in-house (that would be now as I consult), I’ve heard lawyers tell stories about …
#LetsAskNancy 004 – Lawyers, How Can You Be More Sticky?
#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. You have a choice…either listen to this post in the podcast player below, read it below that, or both! Sticky…hmm, what is that? We’ll get to that in a minute, but let’s talk about the real question …
#LetsAskNancy 003 – Lawyers, Why Should You Publish Your Content On Other Sites?
#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. You have a choice…either listen to this post in the podcast player below, read it below that, or both! My short answer? Why would you not? The news this week about Facebook adding a new feature called …
Hey, Where Did All My Online Friends & Connections Go?
Remember that passionate follower of yours on Twitter that shared everything you wrote? Remember that new connection you made on LinkedIn that seemed interested in what you had to post? Remember that friend that went out of his way to like everything you wrote on Facebook? Remember that energetic commenter that used to support you on your blog? What in …
Lawyers, Are You Guilty of Committing Random Acts of Content?
There is more to content marketing than meets the keyboard. Content marketing, which includes strategy, creation, and distribution, is part of carefully thought out marketing and business development strategy. You need to take the time to decide who all of your target audiences are, including all of the people, positions and roles within each targeted client organization, or you will …
#LetsAskNancy 001- Lawyers: Client Names In Pitches…To List or Not To List?
#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. You have a choice…either listen to this post in the player below, read it below that, or both! It is a natural tendency to want to show your past work when pitching new clients. As you know, …
Lawyers: One Of The Most Important Questions You Can Ask Your Clients
I was just reading an email from WordPress expert Chris Lema about his recent search for a new job. He was discussing what made him choose one employer over another. Something he said stuck with me because it could help you as you begin working with your clients. Chris shared: “Karim’s [Chris’s new employer] focus, however, wasn’t on title or …