Lawyers, This Is How Potential Clients Want You To Approach Meetings With Them

Lawyers, This Is How Potential Clients Want You To Approach Meetings With Them

Nancy Myrland All Posts, Attorneys, Business Development/Sales, Client Service and Retention, Lawyers, Videos Leave a Comment

I am often inspired by conversations I have that cause me to think there is something important I need to share with you. A recent conversation with a GC revolved around the idea that your job as a lawyer is to make sure that you understand as much as possible about that GC’s business before you begin to offer recommendations. …

Do Associates, Partners, and Senior Partners Need To Focus On Networking?

Do Associates, Partners, and Senior Partners Need To Market Themselves?

Nancy Myrland All Posts, Business Development/Sales, Networking, Social Media Leave a Comment

At every stage of your career, there is a case to be made that you need to market yourself and that you need to pay attention to traditional and social networking. It is never too early and it is never too late. Well, let’s discuss because I have thoughts about this for lawyers at every stage of their careers. Listen …

Lawyers, Do You Worry About Giving Away Too Much Free Advice?

Lawyers, Do You Worry About Giving Away Too Much Free Advice?

Nancy Myrland All Posts, Business Development/Sales, Content Marketing Leave a Comment

Do you worry that giving away your knowledge free will result in people not hiring you and paying for it? The exact opposite might happen. What Happens When You Give Away Your Advice? As part of his closing keynote at the Youpreneur Summit, Jay Baer discussed the fear many people have about giving away their knowledge and their best content because …

Lawyers, You Might Be Surprised How Clients Choose You

Lawyers, You Might Be Surprised How Clients Choose You

Nancy Myrland All Posts, Business Development/Sales Leave a Comment

When we analyze why clients and potential clients make a decision to hire you or to hire someone else, it’s easy to assume they’re being logical in their decision-making process, so you operate accordingly. You give them information that appeals to that logical side of their brain. Let’s discuss that because there’s another side to this discussion you need to …

Lawyers Here's How To Answer This Uncomfortable Client Question

Lawyers, Here’s How To Answer This Uncomfortable Client Question

Nancy Myrland All Posts, Business Development/Sales Leave a Comment

“Why should I choose you over someone else?” If you haven’t already, one of these days, you might find yourself in the position of having someone whose business you’re trying to earn look at you and ask you this question. They may be asking that question genuinely. They may just be testing you to see how you answer it. How …

Lawyers, A Robust LinkedIn Profile Is Not Enough

Lawyers, A Robust LinkedIn Profile Is Not Enough

Nancy Myrland All Posts, Business Development/Sales, LinkedIn Leave a Comment

You can’t expect your LinkedIn profile to do all of the heavy lifting for you. You might be surprised to read that from me because you know me as an active LinkedIn trainer and coach, but this next point is important. Networking Is A Contact Sport When it comes to reaching the right people at the right time with the …

How Soon Should You Contact A Potential Client

Lawyers, How Soon Should You Contact A Potential Client?

Nancy Myrland All Posts, Business Development/Sales, Content Marketing, Training in Client Service and Business Development/Sal Leave a Comment

I have been the recipient of a few practices that I think border on professional stalking, and you probably have, too. The last thing that I want for you is to be perceived as though you are overstepping or professionally stalking your potential clients, so I want you to learn from my experience. I recently attended a wonderful webinar hosted …

Lawyers, In Addition To Being Smart, You Need These 4 Characteristics To Build A Successful Practice

Lawyers, In Addition To Being Smart, You Need These 4 Characteristics

Nancy Myrland All Posts, Business Development/Sales, Lawyer Marketing, Legal Marketers, Social Media, Training in Client Service and Business Development/Sal Leave a Comment

Today, we are going to talk about 4 important characteristics lawyers need to have to be successful. If you would like to listen to this in audio form, you can click on the green play button below or click here to listen to the podcast. If you are more of a reader, I have transcribed the podcast below the player. …

Should Lawyers Be Selling Their Services During This Coronavirus (COVID-19) Crisis?

Should Lawyers Be Selling Their Services During This Coronavirus (COVID-19) Crisis?

Nancy Myrland Business Development/Sales, Client Service and Retention, Coronavirus Communications Center, Lawyers Leave a Comment

I understand you’re scared. It’s a scary time for everyone. Many firms and other businesses aren’t sure if enough revenue is going to be there in a week, a month, 6 months, or even in 12 months to keep the doors open. This kind of fear can cause irregular and sometimes irrational behavior. Let’s discuss. Prefer To Listen Instead of …