I am often asked by clients which invitations they should accept or extend on LinkedIn. Let’s look at this from a few different angles to find out what the right approach is for you. Can You Connect The Dots? The most direct answer I offer you is: If you can connect the dots to this person, then accept the invitation. …
Yesterday’s Myrland Marketing Moment, which is my 120ish-character marketing suggestion I send out on all forms of Social Media, was this: Myrland Marketing Moment: We strive for clients to know, like & trust us. Do we let clients know how we feel about them? I’ve been in legal and professional services marketing for a long time, and one of the …
Image via CrunchBase I predict that we will look back on this discussion in a few years, and find it hard to believe we were dealing with this. Whether it’s Facebook, Twitter, LinkedIn, Martindale-Hubbell Connected, or any of a number of other Social Media networking sites, when managed strategically, they have the potential to serve your firm’s business and marketing …
I’m a member of a group on LinkedIn called Social Media Marketing. In that group, someone started a discussion by asking a very basic Twitter question, and even stating he felt dumb to ask such a question. I wrote an answer to him, and thought I might as well share it with you too! Important Note: Please keep in mind …
My husband and I are on vacation this week, making our way through Disney World. Yes, just the two of us. You might be wondering why I’m working during vacation, but sometimes inspiration is found in very interesting places and needs to be committed to memory. Disney has perfected the art of recognizing guests who are celebrating. It happens to be my …
I had the pleasure of attending yet another wonderful Tweetup in Indianapolis last Saturday night. In case you don’t know, a Tweetup is an actual gethering or friends we have met virtually through Twitter. John and I had already been to Symphony on the Prairie, but left shortly after intermission because it was freezing! Here it was the end of …
This morning I read and commented on a blog post that my friend, Kevin O’Keefe, owner of LexBlog, wrote. It was about seizing the moment, and it got me thinking, so I left the following comment, and thought I would share it with you as well. There has never been a better time to take a risk. I tell my …
This is the Myrland Marketing Moment I shared on Twitter, Facebook & other media today: “Myrland Marketing Moment: As you get busy catching up today, STOP! Call one client just to see how they are doing.” You might be wondering what this has to do with marketing. It has everything to do with marketing! Marketing in its most basic form is …
Let’s talk about referrals. In today’s Myrland Marketing Moment, I shared this with readers: “If you don’t have a formal Referral Recognition Program, you should!” Why? Because few things in business are more satisfying than receiving a referral from a current or past client, a friend or a colleague. This tells us our work is appreciated and worthy of recommending …
In law firms, and all other professional service firms, we must get over our irritability and disdain for the word “sales.” If we spent half the energy we spend on complaining about the horrid practice of “sales” on actually implementing a plan on how to develop business and sell, which is really just communicating with our potential/clients, we would be …