Lawyers, How To Write Content People Want To Consume

Lawyers, How To Write Content People Want To Consume

Nancy Myrland All Posts, Blogging, Content Marketing Leave a Comment

Lawyers, you write every day, but when it comes to writing content that people actually can and want to consume, writing for others can sometimes stop you in your tracks because you aren’t sure what to say and how to say it. That’s what I’m going to cover in this brief video and related post. If you would rather read, …

Are Lawyers Creating Coronavirus Content The Wrong Way?

Are Lawyers Creating Coronavirus Content The Wrong Way?

Nancy Myrland Content Marketing, Coronavirus Communications Center, Crisis Management Leave a Comment

There has been an amazing increase in the amount and types of Coronavirus content being created by lawyers and law firms, as well as the rest of the world. There has also been an increase in the number of people who will freely tell the world you are doing it wrong. In this unprecedented time we are living in, many …

Lawyers, What Kind Of Content Should You Create?

Nancy Myrland All Posts, Content Marketing, Marketing Strategy Leave a Comment

Have you ever gone through one of those times when you’re stuck trying to figure out what kind of content to create? Deep down, you know it’s not logical because you know so much about your area of expertise, but something is in the way. Well, I go through this from time-to-time, so I imagine you have, too. (Special Note: …

Survey Says: Lawyers, Your Social and Digital Content Needs To Improve 

Nancy Myrland All Posts, Content Marketing, Research, Social Media Leave a Comment

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Content Marketing Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing. I like and respect this survey and always reference it when …

Lawyers, Can You Grow Your Practice By Publishing Content?

Nancy Myrland All Posts, Blogging, Content Marketing, Legal Marketing, Social Media Leave a Comment

We can’t stop talking about content marketing and for good reason. It’s not only the act of creating and publishing your content but the way you deliver it that helps set you apart from other lawyers. It is what helps you differentiate yourself from others in your practice area. What Is Content? Content is the physical or virtual representation of the …

Lawyers, Are You Drowning In A Mosh Pit of Content?

Nancy Myrland All Posts, Content Marketing Leave a Comment

How many emails, conversations, texts, phone calls, newspapers, blog posts, podcasts, YouTube and Facebook videos, trade journals, Snaps, and other pieces of information do you receive on a daily basis? I don’t know about you, but I can’t even count the number. I imagine it is in the thousands by the time I add up all of the messages I …

Content Marketing…It’s Time You and I Have A Little Talk

Nancy Myrland All Posts, Content Marketing, Inbound Marketing, Marketing Strategy, Social Media Leave a Comment

I just finished reading the latest blog post by Ann Handley, bestselling author and MarketingProfs Chief Content Officer, titled Content Marketing Grows Up: My Prediction for 2016. You should read it…when you’re finished here, of course. Seriously, you should always read what Ann writes.   Ann likened content marketing’s journey in 2015 to someone who has been on a year-long bender. She described …

#LetsAskNancy 003 – Lawyers, Why Should You Publish Your Content On Other Sites?

Nancy Myrland #LetsAskNancy, All Posts, Blogging, Business Development/Sales, Content Marketing, Marketing Strategy, Social Media Leave a Comment

#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing.  You have a choice…either listen to this post in the podcast player below, read it below that, or both!   My short answer? Why would you not? The news this week about Facebook adding a new feature called …

Lawyers, Are You Guilty of Committing Random Acts of Content?

Nancy Myrland All Posts, Business Development/Sales, Content Marketing, Marketing Strategy Leave a Comment

There is more to content marketing than meets the keyboard. Content marketing, which includes strategy, creation, and distribution, is part of carefully thought out marketing and business development strategy. You need to take the time to decide who all of your target audiences are, including all of the people, positions and roles within each targeted client organization, or you will …

Lawyers, Best Practices For Writing Blog Posts

Bloggers: Let Your Content and Your Readers Breathe

Nancy Myrland All Posts, Blogging, Content Marketing 2 Comments

Everyone Is Becoming A Publisher We don’t have much time to grab our readers’ attention these days. They have so much on their plates, and more messages are being thrown their direction than at any time in history. More people are becoming content publishers by the minute, whether that be: Blog posts like this one Posts on LinkedIn Updates on …