#LMA24 Legal Marketing Association Annual Conference

#LMA24: Are You Ready To Go ALL IN?

Nancy MyrlandAll Posts, LMA Leave a Comment

As you might have guessed from the title of this blog post, the theme for this year’s conference is ALL IN. It makes perfect sense because, as the conference website says, “get ready to go ALL IN at the largest global meeting exclusively for the legal marketing and business profession at #LMA24 in beautiful San Diego!”

For 3 days, we will take it ALL IN as we learn best practices, tips, tricks, advice, and education that is laser-focused on helping our internal clients, our lawyers, do what they do better, which is to build their reputations and their relationships with their current and potential clients.

San Diego = Hugging

San Diego is one of my favorite conference locations. It could be the warm weather, the water, the green growth that I long for right about now, or perhaps it is just the fact that I get to see and HUG hundreds of amazingly smart, friendly, huge-hearted LMA members. If you’re not a hugger, don’t be scared as I am a great reader of body language. I see you, and I respect you. If you are a hugger, well, watch out!

Rule #1

Don’t EVER be afraid to walk right up to me to say hello, hug, smile, ask a question, or anything else that is on your mind or heart as I will always welcome you into my world. If I accidentally walk right by you, please feel free to jump out and scare me, motion to me, yell at me, or just yell out “Hey, Nancy!” I want to see you and will never intentionally ignore you.

39th Annual? That Means I Was Very Young

This is our 39th annual conference, which is very hard to believe because we were just celebrating our 25th on my 15th birthday! 🙂 Time flies way too fast!

If you’ve already read this post and are here looking for new posts, podcasts, and videos from a variety of conference attendees who will be summarizing the #LMA24 conference, I invite you to head down to the green headings below for new content added regularly. Don’t forget to let me know if I’ve missed anything, okay? Thanks!

If you are reading this via email, come visit my #LMA24 summary post here.

I Get To Present During The Business Development Pre-Conference Program 

I consider it an honor and a gift to be invited to present at LMA conferences because dozens would like to present. This year, I have been invited to join a panel as we discuss:

“Why Message Matters: How Marketing, PR, and Social Media Help BD Professionals” with 3 wonderful co-presenters:

LMA24 BD Pre-Con Panel

Stay Tuned As I Will Be Curating Conference Content Right Here

As I have done in 2023, 2022, 20192018201720162014, 20142013, and 2013, I will be curating or creating content and linking to it from this blog post to provide a quick, easy place so you can find all of the information and recaps you might like to consume. I will also link to content from others, which will be written, as well as voice and video. I will do this before, during, and after the conference.

Stay tuned as this post will change frequently. It might be a good idea to bookmark this blog post as I will continue to add content as I find it, or as you let me know you’ve found it, too!

A Few Conference Details

  • There will be over 1000 marketing and business development professionals in attendance.
  • This is the largest legal marketing and business development conference in the world.
  • There are 35+ education sessions presented by 140+ speakers
  • There are 5 pre-conference programs on Wednesday, April 3.

I am sure there is still time to register for the pre-conference programs.

Opening Keynote

Our opening keynote speaker is Jamie Lawless, Chief Executive at Husch Blackwell, who will talk about her unique career journey in: An Uncommon Story – How One Trailblazer Went All In 

Jamie M. Lawless, Chief Executive, Husch Blackwell

Thanks To Our Amazing Leaders!

This conference could not happen without our amazing 2024 Annual Conference Advisory Committee.

Thank you, thank you, thank you for your amazing time and talents.

#LMA24 Annual Conference Advisory Committee

 

 

 

 

  • Kevin Iredell, President, LMA International Board of Directors, Chief Marketing Officer, Lowenstein Sandler LLP
  • Amber Bollman, ACAC Co-Chair, Senior Client Relationship Manager, Perkins Coie LLP
  • Morgan MacLeod, ACAC Co-Chair (Pre-Conference Focus), Co-Founder & CEO, Cubicle Fugitive, Inc.
  • Kathryn Whitaker, ACAC Co-Chair, Chief Marketing Officer, Burr & Forman LLP

Committee Members

#LMA24 Annual Conference Advisory Committee

Please Bookmark This Post and Let Me Know When You See Content

You might want to bookmark this post as this is where I will be curating all of the content I and others will create about the conference. I will also add an important links section titled in green below so you don’t have to search for them elsewhere.

As always, if you see audio, video, or written content for me to add to this post, please message me wherever it is convenient for you:

The Most Important Thing I Can Share With You This Year

Before, during, and after the conference, always remember to say this to yourself:

#LMA24 - Nancy Myrland Theme - I Am Enough

Important Links For You

Presenting Your #LMA24 Annual Conference Content!

#LMA24 Curated Content by Nancy Myrland

This placeholder is sitting here waiting for the content you and I create!

 

 

#LMA24 Curated Content by Nancy MyrlandThis placeholder is sitting here waiting for the content you and I create!

 

 

#LMA24 Curated Content by Nancy MyrlandGetting Beyond The ‘Table Stakes’: What GCs Really Want In Lawyer Relationships by Jeremy Barker, co-sponsored daily content from LMA and Above The Law (added April 11, 2024)

 

4/5/24: What LMA Attendees Will Be Taking Home This Year#LMA24 Curated Content by Nancy Myrland by Jeremy Barker, co-sponsored daily content from LMA and Above The Law (added April 8, 2024)

 

#LMA24 Curated Content by Nancy Myrland4/5/24: Today At LMA: Top Picks For Novices, Veterans, and Data Junkies by Katherine Hollar Barnard, co-sponsored daily content from LMA and Above The Law (added April 8, 2024)

 

#LMA24 Curated Content by Nancy Myrland4/5/24: Livestream Of The LMA Members’ Report, Committee Recognition, and Hall of Fame Inductees by Nancy Myrland (added April 8, 2024)

 

#LMA24 Curated Content by Nancy Myrland 4/4/24: Today At LMA: AI Deep Dive, ‘Fishbowl’ Sessions, Keynote & Kickoff, by Katherine Hollar Barnard, co-sponsored daily content from LMA and Above The Law (added April 8, 2024)

 

#LMA24 Curated Content by Nancy Myrland

4/4/24: Livestream Of The Official Kickoff Of The #LMA24 Annual Conference by Nancy Myrland (added 4/8/24) 

 

#LMA24 Curated Content by Nancy Myrland3/29/24: Message To First Time Attendees Or Those Who Are Looking For Their Community Within LMA by Nancy Myrland (added 4/8/24) 

 

The #LMA23 Photo Album#LMA24 Curated Content by Nancy Myrland

 

 

#LMA24 Curated Content by Nancy MyrlandConference Networking Tips From Our Legal Marketing Friends, A Timeless Post by Nancy Myrland & Friends (Ongoing)

 

Thank you so much for spending some of your valuable time here in this post. Would you please share it with others in our community, too.

If I’ve missed anything or made any mistakes, you can always feel comfortable letting me know.

Thanks!

Nancy Myrland, Legal Marketing & Business Development Advisor

Nancy Myrland is a Marketing and Business Development Advisor, specializing in Content, Social & Digital Media. She helps lawyers grow their practices by integrating the most important marketing practices to build their reputations and their relationships, which leads to building their practices.

Also known as the LinkedIn Coach For Lawyers, Nancy is a highly respected LinkedIn trainer and content marketing specialist. She helps lawyers, law firms, and legal marketers learn and implement content, social, and digital media strategies that cut through the clutter, making them more relevant to their current and potential clients.

She is also a personal branding speaker, trainer, and advisor, helping legal and business professionals understand the importance and the impact of defining and reinforcing their personal brand.

Nancy is also the founder of the hybrid self-study and online course, LinkedIn Course For Lawyers, where she personally guides lawyers through the sequential creation of their LinkedIn profile and presence.

As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasting, video marketing, voice marketing, and livestreaming. Nancy also works with many firms and lawyers on Zoom and virtual presentation training and coaching to be the best they can be when presenting online.

She also helps lead select law firms through their online social media strategy when dealing with high-stakes, visible cases.

Lawyers, Should Your LinkedIn Profile Be More Conversational?

Lawyers, Should Your LinkedIn Profile Be More Conversational?

Nancy MyrlandAll Posts, LinkedIn Leave a Comment

Recently, during a one-on-one LinkedIn training session with a partner at a law firm, my client asked an interesting and perceptive question:

“Is my LinkedIn profile a place where I can be a little more casual and conversational and share things I wouldn’t normally include in my firm bio?”

My answer was ”Absolutely!”

Listen or Read: Your Choice

If you would like to listen to the 1-minute, 27-second episode of my Legal Marketing Moments podcast where this blog post originated, you can either click the play button below or click here if you are reading this via email.

If would rather read than listen, keep scrolling because I have turned it into a blog post for you below.

Lawyers, Should Your LinkedIn Profile Be More Conversational?

When he asked that question, I had a smile on my face because we had already spent time talking about ways to communicate what he does and what he is and wants to be known for in his practice. It was obvious to me that he made the connection between his professional brand and LinkedIn. He understood everything we had been discussing.

What Areas On My LinkedIn Profile Can I Add More Of My Personality?

Before I go on, please don’t confuse this with personal posts on LinkedIn as we are only discussing your profile at the moment. I will touch on your presence, or how you use LinkedIn on a regular basis, below.

Back To Your LinkedIn Profile!

LinkedIn provides ample space for you as a professional to showcase your professionalism and your personality.

If you would like to use a more conversational tone on your LinkedIn profile, which I always recommend (after all, this is social media), there are several places to do so, but I invite you to first take a look at your “About” and “Experience” sections as they offer a lot of room for more conversational content. There are many other sections where you can add a conversational tone, but let’s start with these two.

In these two sections, you have plenty of space to become much more conversational, to let people know that you’re thankful for your clients, and you’re thankful for having the ability to work on specific projects. Based on confidentiality, you can then list them.

Let Your LinkedIn Profile Serve As A Conversation With Others

Yes, take advantage of these spaces to showcase your background and credentials, but don’t miss the opportunity to write as if you were having a conversation with your profile viewers. That also means writing your profile in first, not third, person. You are writing your LinkedIn profile, vs. someone writing it about you as is often the case with your law firm bio.

Your LinkedIn Presence

Your bio on your firm’s website shows your credentials. LinkedIn, as well as other social media, showcase your credentials, but they also help build your relationships with others who are important to you because of the social, conversational nature that is built into the platforms.

You could say LinkedIn is doing double duty for you.

Show others you are smart and approachable, and that the topics you are commenting on are important to you and your clients. Remember, your clients and potential clients can be exposed to your posts and comments even when not directed toward them. The algorithms are always watching with a keen eye toward matching relevant content and people to one another.

Again, LinkedIn is doing double duty for you.

Let Me Know

Please let me know what you think. If you have a moment, please leave a comment. If not, you can always email me at n[email protected].

Thanks so much for being here.

Until next time.

Nancy Myrland, Legal Marketing & Business Development Advisor

Nancy Myrland is a Marketing and Business Development Advisor, specializing in Content, Social & Digital Media. She helps lawyers grow their practices by integrating the most important marketing practices to build their reputations and their relationships, which leads to building their practices.

Also known as the LinkedIn Coach For Lawyers, Nancy is a highly respected LinkedIn trainer and content marketing specialist. She helps lawyers, law firms, and legal marketers learn and implement content, social, and digital media strategies that cut through the clutter, making them more relevant to their current and potential clients.

She is also a personal branding speaker, trainer, and advisor, helping legal and business professionals understand the importance and the impact of defining and reinforcing their personal brand.

Nancy is also the founder of the hybrid self-study and online course, LinkedIn Course For Lawyerswhere she personally guides lawyers through the sequential creation of their LinkedIn profile and presence.

As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasting, and online video presentation skills so they can be the best they can be when presenting and connecting with others virtually. 

She also helps lead select law firms through their online social media strategy when dealing with high-stakes, visible cases.

Will Artificial Intelligence Allow You To Reduce Staff?

Will Artificial Intelligence Allow You To Reduce Staff?

Nancy MyrlandAI - Artificial Intelligence, All Posts Leave a Comment

Generative Artificial Intelligence, or GenAI, is allowing for efficiencies within companies and firms.

These tools allow shortcuts by taking the first crack at summarizing documents, conducting research, creating marketing copy, writing emails, answering inquiries, and so much more.

Time To Reduce Headcount

This means you can reduce business and professional staff because the machines are now making it easier to do all of these things, right?

After all, they are “generating” all of this “intelligence” for you, thus the name GenAI, which can help you consolidate functions and reduce staff.

Not So Fast

I encourage you to approach this from an innovation and expansion perspective.

Ask Management

Instead of calling for staff reductions, I encourage you to ask everyone in management what functions could be performed if their people suddenly had extra time.

Ask Business Professionals 

Equally important as asking management that question, I would also take the time to ask all of your business professionals what they would be able to do for the firm if some of the more routine tasks were streamlined and completed for them.

I Have Too Much Time On My Hands

In all of the years I have been in this industry serving the legal profession, I have never known one person who has told me they have too much time on their hands and wish someone would give them more work to do.

Instead, I have often heard that it is very difficult to find the time to be proactive and strategic, both characteristics that contribute to the strength and growth of a law firm.

Legal and business professionals are longing to be called to “the table” to help their firms with strategy and growth.

Elevate, Don’t Eliminate

You’ve hired and recruited smart, wise, strategic people, so my recommendation for you is not to start thinking about how many people and positions you can eliminate, but how many people and positions you can elevate because their current jobs have become more efficient, allowing time for them to contribute their intelligence to the strategic goals of your firm.

As always, I am here to help when you have these discussions.

Additional AI Posts For You

What Will Artificial Intelligence (AI) and Generative AI Do To Hourly Billing In Law Firms?

 

 

 

 

 

Will Your Clients Care If You Use ChatGPT or GPT-4 To Create Content?

Artificial Intelligence (AI), ChatGPT, & Other Generative Chatbots: Yes or No?

 

 

 

 

 

Nancy Myrland, Legal Marketing & Business Development Advisor

Nancy Myrland is a Marketing and Business Development Advisor, specializing in Content, Social & Digital Media. She helps lawyers grow their practices by integrating the most important marketing practices to build their reputations and their relationships, which leads to building their practices.

Also known as the LinkedIn Coach For Lawyers, Nancy is a highly respected LinkedIn trainer and content marketing specialist. She helps lawyers, law firms, and legal marketers learn and implement content, social, and digital media strategies that cut through the clutter, making them more relevant to their current and potential clients.

She is also a personal branding speaker, trainer, and advisor, helping legal and business professionals understand the importance and the impact of defining and reinforcing their personal brand.

Nancy is also the founder of the hybrid self-study and online course, LinkedIn Course For Lawyers, where she personally guides lawyers through the sequential creation of their LinkedIn profile and presence.

As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasting, video marketing, voice marketing, and livestreaming. Nancy also works with many firms and lawyers on Zoom and virtual presentation training and coaching to be the best they can be when presenting online.

She also helps lead select law firms through their online social media strategy when dealing with high-stakes, visible cases.

What Will Artificial Intelligence (AI) and Generative AI Do To Hourly Billing In Law Firms?

What Will Artificial Intelligence Do To Hourly Billing In Law Firms?

Nancy MyrlandAI - Artificial Intelligence, All Posts, Alternative Fee Arrangements, Business Development/Sales, Client Service and Retention Leave a Comment

It’s time to discuss the impact of artificial intelligence on the traditional billing structure in the legal profession.

With the rise of AI and Generative AI technology and its potential to streamline tasks and matters, lawyers must consider alternative billing models such as value-based billing. I will discuss what leads me to think now is the time, as well as how embracing these changes can lead to stronger client relationships and a competitive edge.

Your time is valuable, so let’s discuss.

Your Choice: Blog or Transcript?

If you would like to listen to my 9-minute, 5-second podcast where this blog post originated (faster if you speed up my voice in the controls), you can either click the play button below or click here if you are reading this via email. If you prefer to read the transcript, keep scrolling because I have included it below.

Transcript (with a tiny bit of help because I can’t look at one big block of text!)

In today’s legal landscape, with everything that’s going on with artificial intelligence and increased technology, as well as competition, and the economy being in a little bit of flux, I think it’s safe to say that change is the only constant. I know we’ve been saying that for a long time, and it can apply at just about any time, but there is so much going on right now that I think we have to talk about what happens when services become more of a commodity, and if the use of artificial intelligence is making tasks or matters not take as long as they used to, what happens to the traditional billing structure?

Well, let’s talk about that.

Welcome To Legal Marketing Minutes

Well, welcome to Legal Marketing Minutes, where I share short bursts of current marketing news and advice. I’m your host, Nancy Myrland. If we haven’t met, I’m a Marketing and Business Development Advisor, and I specialize in content, social, and digital media for lawyers. Your time is valuable, so let’s get started, okay?

Well, in recent years, but particularly since last November 30th, 2022, when ChatGPT launched, all of a sudden artificial intelligence became more understandable to more people because we didn’t have to be coders. We didn’t have to have a fancy program. We didn’t have to rely on the IT department to develop or bring these kinds of tools to us. And even though some firms have said, “We’re not allowing you to use them yet,” they’re still being tested and they’re still being studied.

AI In Law firms Is Not New

Artificial intelligence in law firms is not new. There have been artificial intelligence practices and software and other kinds of resources that have been used for many, many years. We didn’t think about them because they just worked. Well, now we have these very easy tools in front of us, most of them under the category of Generative AI, sometimes called GenAI, which is a subset of artificial intelligence, that is a conversational tool. We ask it something, we give it something. It does a great job transforming that data into another usable format that we ask for.

All right, that was a long story made very short on what Generative AI is, but one of the things we have to talk about is what’s going to happen to this traditional billing structure that we are so accustomed to.

Why Discuss (Non) Hourly Billing Now? 

Let’s pretend that there is a certain task that you do, whether it’s research, or whatever it might be, but it’s something that you’re doing when you are not with your client, yet you are in service of your client. And let’s say it used to take you 10 hours. Software now makes it quite possible that a particular task will not take nearly as much time. So in a traditional billing model, what are you going to do? Are you going to then say, hmm, this only took us five hours, or, this only took five minutes. I can only bill you for five minutes, or, gosh, what’s the appropriate amount for us to mark that up and still pass that along to the client? And, what are the ethics rules going to say about disclosing the use of artificial intelligence? At this moment, that is still undecided, so it’s time to think more seriously, if you haven’t already, and many of you already have, about alternative forms of billing and value-based billing.

Generative AI Is Already Being Used  In The Legal Profession To Streamline Tasks

There is no doubt that artificial intelligence broadly, not just Generative AI, but artificial intelligence as a whole, is going to streamline routine tasks. It’s already happening. It cannot go back to where it was before. What that is going to do is free up your time to concentrate on delivering other outcomes, or adding additional value for your clients. It’s not necessarily going to kick you out of your job, or take your job away from you, or help your clients see that they don’t need you. It’s just going to help you work on additional matters or additional ways of solving your client’s problem.

The focus is still on the client. It’s important to remember that clients are seeking value from you. They’re seeking solutions. They’re not just looking for hours on an invoice, so talking about alternative billing models very much is in alignment with what clients are expecting from you. And when you can do that, then you are fostering a much stronger and a much, I would say, more enduring relationship with your clients.

Value-Based Billing As A Competitive Advantage

Also, when you think about alternative forms of billing and value-based billing, it also can give you a competitive edge because when you are able to then focus on a more robust package, if you will, in the time that you have in your schedule to take care of your client in additional, more creative ways, then why would that not be a competitive edge for you?

When you do that, all of that bundled together, obviously, is good for you. It’s good for the firm. It’s good for your practice. It’s good for revenue. So again, it’s time to talk about this and get serious.

You Already Have The Tools and The Data To Create Value-Based Pricing

And I know it sounds like it’s such a hard thing to do. And how would I even begin to come up with that? Well, it really, if you’ve done this kind of work before, or if your firm has, it really doesn’t have to be as difficult as it may sound. It may feel and probably is causing some anxiety when you think about it. But don’t forget that you already have analytics in your firm. You already have an accounting system that you can go to and say, okay, let me look at all of the clients, or even start with one client and one matter. What is the typical amount of time that I and others have spent with clients like this on a similar matter? It’s not always going to be the same. Don’t expect for this to be apples to apples at the start because there are differences between people and matters. But pull this data out of your system and ask for help doing this so that you can see what the average matter actually cost your client, what you billed for that, and what you collected for that.

Collaborate With Finance and Accounting

Gather that data, and collaborate with finance and accounting. Work closely with them. You’re going to, obviously, if you are looking at all of your colleagues on your practice team, then somebody’s going to have different billing rates than you. Somebody’s going to have collected at a different rate than you have, but you can still pull out averages.

Then what I want you to do is to say, all right, let’s say that you’re seeing a range between 20 and $40,000 for matters just like this. Then you start to look at those and say, okay, which of these looks the most like this type of matter, and this type of client, and somebody who charges per hour what I tend to charge? Then you start to say, does that feel reasonable? Is there enough value for my client if I charge that? It doesn’t matter how much time you spent or how much time you didn’t spend because you used artificial intelligence tools in your firm that are helping you do it more efficiently.

The question should be always from your client’s perspective, are they getting the value that they need, want, and expect from you as their trusted service provider?

Remember, This Is A Starting Point 

So it’s not like you’re starting from scratch. If you are, for some reason, and if this is a new practice area, you can look outside your firm and get some of this data, some of this information. So obviously, there are ways, but we are talking about a starting point. I would encourage you to get started with it because clients are only getting smarter. Like artificial intelligence and generative AI, they are only getting smarter, and when they are armed with these kinds of tools in their companies, you have to know that they are going to be very, very aware, and more so as every day and every week goes on, that these tools are going to be used.

I Want To See You Get Ahead Of This

So I would much rather see you get ahead of this and start talking about these types of issues, much better now than having a client be the one that actually brings it up to you and says, “Are you using any artificial intelligence, or what’s going on here?” So I’d rather see you get ahead of it and show them that you were paying attention to it.

There’s so much more to this discussion, and I was tempted to add more, but my goal for this podcast, Legal Marketing Minutes, is that it’s always under 10 minutes. So if you want to talk about it some more, obviously, we can do that.

But it’s time to talk about value-based billing and other alternative forms of billing. You will never be sorry that you did, but you could be sorry if you don’t.

Well, that’s it for today’s Legal Marketing Minutes. Please do me a favor and let me know your thoughts about this topic. If you’re in a place where you can leave a comment, I would love to hear it, read it, see it, however you want to leave it, please do so. I always love hearing from my listeners.

Thank you so much for spending a few Legal Marketing Minutes with me. I know your time is valuable, so I appreciate you spending a few of them right here with me. Until next time, I’m Nancy Myrland. Take care.

Additional Artificial Intelligence (AI) Posts of Interest

ChatGPT 9 Months Later

Will ChatGPT and AI Kill The Lawyer?

Lawyers, Your Fear Of Using AI/Generative AI Is Real and Valid

Artificial Intelligence (AI) For Lawyers: ChatGPT & Other Chatbots: Yes or No?

Will Your Clients Care If You Use ChatGPT or GPT-4 To Create Content?

 

Nancy Myrland, Legal Marketing & Business Development Advisor

Nancy Myrland is a Marketing and Business Development Advisor, specializing in Content, Social & Digital Media. She helps lawyers grow their practices by integrating the right marketing practices in order to build their reputations and their relationships, which leads to building their practices.

Also known as the LinkedIn Coach For Lawyers, Nancy is a  highly respected LinkedIn trainer, as well as a content marketing specialist. She helps lawyers, law firms, and legal marketers learn and implement content, social, and digital media strategies that cut through the clutter, making them more relevant to their current and potential clients.

She is also a personal branding speaker, trainer, and advisor, helping legal and business professionals understand the importance and the impact of defining and reinforcing their personal brand.

Nancy is also the founder of the hybrid self-study and online course, LinkedIn Course For Lawyers, where she personally guides lawyers through the sequential creation of their LinkedIn profile and presence.

As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasting, video marketing, voice marketing, and livestreaming. Nancy also works with many firms and lawyers on Zoom and virtual presentation training and coaching to be the best they can be when presenting online.

She also helps lead select law firms through their online social media strategy when dealing with high-stakes, visible cases.

Lawyers, Don't Wait For Anyone To Give You Permission To Share Your Knowledge in Social Media

Lawyers, You Don’t Need Permission From The Mayor Of The Internet

Nancy MyrlandAll Posts, Business Development/Sales, Content Marketing, LinkedIn Leave a Comment

Does it ever feel like there are two different versions of you that show up on any given day? One of you is confident. You know your topic. You know your practice area inside and out because you talk about it every day. You are confident that you know how to talk to your clients and potential clients about what you do.

Then there is that other person inside of you that sometimes tries to tell you you aren’t worthy of getting out there and building your reputation and your relationships by presenting or creating content for social media that will demonstrate your knowledge.

This other person sometimes lurks deep inside. When it surfaces, it says things like:

“Oh, you don’t know as much as you should.”

or

“Who are you to put yourself out there?”

or

“Why would you do this when someone else who is highly respected is already doing that?”

Let’s discuss.

Your Choice: Blog or Podcast?

If you would like to listen to my 8-minute, 21-second podcast where this blog post originated (faster if you speed up my voice in the controls), you can either click the green play button below or click here if you are reading this via email. If you prefer to read this via blog post, keep scrolling because I have rewritten the podcast as a blog post for you.

I Love This Quote

I heard a quote the other day that I really liked. This is the gist of it.

“You don’t need to get approval from the Mayor of the Internet to do anything.”

As much as I would love to be named Mayor of the Internet, I’m not even the Mayor of the Internet. For now, I’ll just settle for deputy mayor and grow into it.

There Is No One Way

The point here is that there is no one right way to do anything.

There is no one wrong way to do anything.

There is no perfect way to put yourself out there.

There’s just putting yourself out there and learning before you go and as you go, then learning what you did and didn’t do that you might want to tweak next time.

It’s Okay To Jump In

It’s okay to jump in. It’s okay to build a business development plan, a content marketing plan, or a marketing plan that takes into account all of the things you know are important, such as:

  • Who are your clients?
  • Who are your potential clients?
  • Who do you want to do business with?
  • Who would you like to have as referral sources?
  • Who would you like to report on or blog about you?

Then, after you have thought about those questions, ask yourself:

  • Where do these people hang out?
  • Where do they spend time?
  • What do they like to read, watch, or listen to?
  • Where is the best place for me to talk to them and interact with them and build relationships with them?

Once you know, go and do that. Learn what you need to do, and then dive in. Dip your toe in slowly if you want or need to. You will surprise yourself when you become more comfortable going through this process.

What If People Judge You?

Let’s say you are thinking about making a comment on someone’s post on LinkedIn, but you’re worried because you think someone is going to judge you for what you say.

Or maybe you’re getting ready to post something of your own that is based on information you know to be true in your practice area, or something that your clients care about, or something coming down the pike, or whatever it is that might be valuable to them.

It could be a post that will demonstrate your personality, your perspective, and your approach. Suddenly, that second you, that inside voice, keeps jumping up in your head (and it is all in our heads) that says:

“No, don’t do that. Don’t put yourself out there because people are going to think you’re silly.”

Or

“You know what? There’s somebody already doing that. Why would you put yourself out there as well when they already have it covered? After all, they’re more well-known than you are.”

Or, thinking this voice is really you, you say:

  • What if I feel silly?
  • What if I stutter a little bit?
  • What if I hem and haw?
  • What if I don’t spell everything perfectly?”

There are so many what-ifs, aren’t there?

  • What if I mess up?
  • What if I don’t sound right?
  • What if I’m not accepted?
  • What if I don’t get a lot of likes?
  • What if I don’t get a lot of reactions?
  • What if nobody shares my content?
  • What if nobody makes a comment on my content?

What Will Happen If You Let The “What Ifs” Keep Holding You Back?

You can what if so much that you stifle all of your creativity and all of your opportunities to establish your reputation and your relationships to the point that you pull back and you don’t do it at all.

It’s Time To Give Yourself Permission

Then you’re frustrated because you see someone else putting themselves out there and you think,

“I could have done that. Why didn’t I do that? I know about that topic!”

You need to give yourself permission to jump in.

This Is Their Problem, Not Yours

Let’s get back to the part about people judging you.

If there are people who are judging you, that’s their problem. That really is their problem.

Seriously, if someone is going to make fun of you or think poorly of you because of the way you interact, the way you post on LinkedIn, the way that you say something on a podcast episode, or the way you have picked up your telephone and you’ve created what I call handheld video, then that truly, truly is their issue, not yours.

They are not your people. They are not your clients, potential clients, referral sources, or media that you should even care about because who wants to do business with people who are so judgmental?

It’s Okay

It’s okay to be a little bit hesitant. It’s okay to wonder every now and then if you really know enough, or if you’ve structured something correctly and should go ahead. That likely means you care about your personal brand, your words, your values, and serving others to the best of your ability.

When those times hit, I want you to think back on the times when you were able to present yourself in a way you felt good about. Call upon those times and remember that feeling of accomplishment and of helping others who needed to hear what you had to say. Remember that sigh of relief after you’ve done it and realized, you know what?

“I do know how to do this!”

What If, Indeed!

What if someone messages or emails you and asks for more information?

What if someone reads your words and visits your profile on LinkedIn because you’ve given them just enough to become curious about you?

What if suddenly there is a little spike on your law firm website bio because someone has followed you and your content all the way to your bio?

It only takes one or two of those results for you to realize that putting yourself out there was completely worth it. Those experiences also serve as a great tool to tamp down that second person, that questioning person, so that you find the confidence and the permission to go ahead and get out there and be the professional you know you are and that you need to be to grow your reputation, your relationships, and your practice.

Which Version Of You Will It Be?

So which version of you is going to show up today?

Is it the original you that knows your topic, that has enough confidence to move forward with sharing your thoughts and your perspective with the people you care to interact with and want to get to know better?

Or is it going to be that second person that almost every one of us has sitting deep inside, and sometimes not so deep inside?

I hope it is the original one, the one that has something valuable to share with your people, with your connections, and with your followers. Those people probably need to hear, read, and/or see what you have to say, and if they don’t notice this time, then maybe they will next time.

Don’t give up. Be your own Mayor Of The Internet!

Nancy Myrland, Legal Marketing & Business Development Advisor

Nancy Myrland is a Marketing and Business Development Advisor, specializing in Content, Social & Digital Media. She helps lawyers grow their practices by integrating the right marketing practices in order to build their reputations and their relationships, which leads to building their practices.

Also known as the LinkedIn Coach For Lawyers, Nancy is a  highly respected LinkedIn trainer, as well as a content marketing specialist. She helps lawyers, law firms, and legal marketers learn and implement content, social, and digital media strategies that cut through the clutter, making them more relevant to their current and potential clients.

She is also a personal branding speaker, trainer, and advisor, helping legal and business professionals understand the importance and the impact of defining and reinforcing their personal brand.

Nancy is also the founder of the hybrid self-study and online course, LinkedIn Course For Lawyers, where she personally guides lawyers through the sequential creation of their LinkedIn profile and presence.

As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasting, video marketing, voice marketing, and livestreaming. Nancy also works with many firms and lawyers on Zoom and virtual presentation training and coaching to be the best they can be when presenting online.

She also helps lead select law firms through their online social media strategy when dealing with high-stakes, visible cases.

 

 

Conferences Are A Necessity, Not A Gift

Conferences Are A Necessity, Not A Gift

Nancy MyrlandAll Posts, Career Development & Education, Legal Marketers, Legal Marketing, Legal Marketing Association, Marketing Strategy, Training in Client Service and Business Development/Sal Leave a Comment

I just got back a few weeks ago from the Legal Marketing Association annual conference. This year it was in Hollywood, Florida. We had about 1100 attendees, which is up from the pandemic because last year there were about 850 attendees. The year before, which was really during the pandemic, there were only about 350.  We’ve been known to have 1400 or 1500, so the conference is definitely back in what will be full swing next year. I wouldn’t be surprised if we surpass pre-pandemic numbers because of the quality of this conference.

Do You Send Your People To Conferences?

If you have any trepidation about sending your marketing and business development people at every level to these conferences because you are worried that they appear to be a bit of a boondoggle because what you know of conferences is that they’re typically in really nice places with really nice meals, with really nice weather (not always, actually) and that your people are just going to be playing around and it’s not really serious, I want you to know that is not the best way to think about these conferences.

Your Choice: Blog or Podcast

If you would also like to listen to my 2-minute, 42-second episode of Legal Marketing Moments where this blog post originated, you can either click the green play button below or click here if you are reading this via email. If you prefer to read this via blog post, I have rewritten and expanded upon the podcast as a blog post below for you. If that’s you, keep scrolling.

Attendance At Conferences Is Not A Gift. It Is A Necessity.

 

Conferences Are Not Gifts

What you need to know is that these are not gifts. Perhaps you have a limited budget and set a policy that you don’t invest in conferences for anybody until, you name it, their second year or third year, or whatever that might be. That is a different story, and we can talk about that because education and networking shouldn’t necessarily be the first things to go when budgets are tight. Again, I know there are exceptions, so let’s talk about that offline.

Conference Education Is Critical

What I do want you to know is that conferences like these are critical to the development of your people. Development in terms of their knowledge and staying ahead of what’s going on in the profession because we’re sometimes very isolated in the legal profession. If you only study what is going on within your own firms, don’t expect your people to be able to naturally and quickly expand their horizons because they’re going to have to spend a lot of personal time studying.

When we go to these conferences, we do the opposite. Our eyes are opened. We develop relationships, and many of them will last for decades, if not a lifetime. Of course, they are probably in really nice locations, but don’t let that stop you from sending your business and legal professionals to conferences.

These are not gifts. These are a necessity.

Help Your Business Professionals Continue To Develop

If you want your peoples’ minds and skills to grow, expand, and become more polished, precise, focused, and more strategic, then you should consider making conference attendance a requirement.

If you have professionals who can’t travel, then encourage them to find high-quality virtual marketing and business development conferences, but I encourage you to create an environment that encourages and accepts regular attendance at conferences like the LMA Annual Conference. Your team of business and legal professionals will become even smarter, and that is always a good thing, isn’t it?

Remember, conferences are a necessity, they’re not gifts.

If you have any questions, let me know.

Nancy Myrland, Legal Marketing and Business Development Advisor to Lawyers

Nancy Myrland is a Marketing and Business Development Advisor, specializing in Content, Social & Digital Media. She helps lawyers grow their practices by integrating the right marketing practices in order to build their reputations and their relationships, which leads to building their practices.

Also known as the LinkedIn Coach For Lawyers, Nancy is a frequent LinkedIn trainer, as well as a content marketing specialist. She helps lawyers, law firms, and legal marketers learn and implement content, social, and digital media strategies that cut through the clutter, making them more relevant to their current and potential clients.

She is also a personal branding speaker, trainer, and advisor, helping legal and business professionals understand the importance and the impact of defining and reinforcing their personal brand.

Nancy is also the founder of the hybrid self-study and online course, LinkedIn Course For Lawyers, where she personally guides lawyers through the sequential creation of their LinkedIn profile and presence.

As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasting, video marketing, voice marketing, and livestreaming. Nancy also works with many firms and lawyers on Zoom and virtual presentation training and coaching to be the best they can be when presenting online.

She also helps lead select law firms through their online social media strategy when dealing with high-stakes, visible cases.

#LMA23 Legal Marketing Association Annual Conference Blog

#LMA23: It’s Time To Amplify At The Legal Marketing Association Annual Conference

Nancy MyrlandAll Posts, LMA Leave a Comment

It’s been about a year since the first post(ish)-pandemic LMA International Conference brought all of us back together for an amazing 3 days in Las Vegas, so I’m ready for my annual learn, grow, network, amplify, smile, and hug-a-thon, which takes place April 24th-26th in Hollywood, Florida. I can’t lie and say I’m not looking forward to the warm weather because that’s just not true. After all, I’m from Indiana and our Winters feel like they last 8 months. Just kidding, we’ve actually had a fairly mild Winter.

If you’ve already read this post and are here looking for new posts, podcasts, and videos from a variety of conference attendees who will be summarizing the #LMA23 conference, I invite you to head down to the green headings below for new content added regularly. Don’t forget to let me know if I’ve missed anything, okay? Thanks!

Also, don’t miss the Conference Networking Action Plan I have prepared for you. Now is the time to start that process as it helps all of us to feel at home at the conference.

If you are reading this via email, come visit the #LMA23 summary post here.

Why Do I Keep Going To The LMA Annual Conference? 

Easy: The people and the content are what I long for every year. I have worked from a home office for over 20 years (yep, I started Myrland Marketing, Inc. when I was a child prodigy), and it is in my DNA to connect with other human beings, including my dear clients, colleagues, friends, and potential friends, so my mind and heart need this every now and then.

Look, Mom, I’m Presenting For The 1st Time!

I am also excited because this is the first time I am presenting at the main conference. I know, hard to believe, isn’t it? Just because you see me all over the place does not mean I get called up to The Show (for you baseball fans) all the time.

I’ve had the good fortune to present at pre-conference programs on Nancy Myrland's #LMA23 Session on Podcastingethics, as well as why marketers should think like owners, but this is a new and welcome experience for me because I do this for my client firms on a regular basis.

This will also challenge me because it is a 30-minute TED-style talk, which means I have to limit my words to 20-25 minutes, allowing 5-10 minutes for Q&A, which should be very interesting. I mean, how am I supposed to talk about

“Podcasting For Lawyers: The Next-Level Strategy Necessary For A Successful Podcast”

for just short of 30 minutes in order to allow for a few minutes of Q & A? It is not going to be easy. Ask Roy Sexton and Gail Lamarche, my conference committee liaisons (and the dearest of friends) as I am certain their eyes got very big when I showed them my draft outline during our prep call last week.

Just kidding. I told them it would be exhaustive because that is how I always start, and that I was looking forward to paring it down after hearing more about what they would like for our members to experience.

Here is my session promo video, which is just under a minute:

Anyhow, wish me luck as I narrow this puppy down to the most important parts!

(Note to self: Remember, Nancy, you don’t have to teach everything to everyone in one sitting.)

Stay Tuned As I Will Be Curating Conference Content Right Here

As I have done in 2022, 20192018201720162014,20142013, and 2013, I will be curating or creating content and linking to it from this blog post to provide a quick, easy place so you can find all of the information you might like to consume. I will also link to content from others, which will be written, as well as voice and video. I will do this before, during, and after the conference.

Stay tuned as this post will change frequently. It might be a good idea to bookmark this blog post as I will continue to add content as I find it, or as you let me know you’ve found it, too!

Enough About Me (for now). On With The Conference Details!

Here are a few details about the conference:

  • It is the largest global meeting for legal marketing and business development professionals in the world.
  • There will be over 1100 attendees.
  • Choose from over 30 sessions.
  • Plan to meet 115+ speakers.
  • Learn from more than 90 leading solution providers (that’s me!).

##LMA23 Annual Conference Stats

Conference and Association Leadership

 

Conferences are a lot of work. I appreciate every second our selfless leaders have put into what I know will be a great experience.

The muscle behind this conference is the Legal Marketing Association, or LMA, and our International Board of Directors.

Annual Conference Advisory Committee

This conference could not happen without our amazing 2023 Annual Conference Advisory Committee.

Thank you, thank you, thank you to all of you for your amazing time and talents.

The conference committee has been working diligently on this conference for over a year. The theme this year is AMPLIFY!

The committee shares:

Our aim for this conference is that it arms every attendee with the tools, career guidance, networking, skills, and inspiration to leave for home fully in the zone and ready to amplify their impact, careers and professional standing.”

You can learn more about our Advisory Committee members by clicking on their photos. They are worth knowing, so I hope you will take a few minutes to connect with them and say thanks.

Co-Chairs

Jennifer Dezso

Conference Co-Chair, Jennifer Dezso, Director of Client Services Thomson Reuters

Lee Ashby Watts

Conference Co-Chair, Lee Ashby Watts, Founder & CEO, Ashby & Co. Consulting

Megan McKeon

Conference Co-Chair, Megan McKeon, Director of Business Development, Clark Hill PLC

 

 

 

 

 

 

 

Board Liaison

Roy Sexton

Conference Liaison & 2023 LMA President, Roy Sexton, Director of Marketing, Clark Hill PLC

 

 

 

 

 

 

 

 

Committee Members

Amber Bollman

Amber Bollman, Senior Client Relationship Manager, Perkins Coie LLP

Arthur Uratani

Arthur Uratani, Marketing Director, Bookoff McAndrews PLLC

Gail Lamarche

Gail Lamarche, Director, Marketing and Business Development, Henderson, Franklin, Starnes & Holt

Jon Brewer

Jon Brewer, Chief Marketing Officer, Orrick, Herrington & Sutcliffe LLP

Joseph Edmonds

Joseph Edmonds, Esq. Associate Practice Development Director, JAMS

Michael Mellor

Michael Mellor, Chief Marketing and Business Development Officer, Pryor Cashman LLP

 

 

 

 

 

 

 

 

 

Ruth Morayniss

Ruth Morayniss, Manager of Client Relations and Business Development, Beard Winter LLP

Tahisha Fugate

Tahisha Fugate, Senior Marketing & Business Development Manager, Axinn, Veltrop & Harkrider LLP

 

 

 

 

 

 

 

 

We Have A Playlist!

Thanks to LMA President Roy Sexton, who set up a playlist for us.

Of course, he did!

Click on the graphic below, or click here: AmpliMix Strikes Back

Roy Sexton's #LMA23 Playlist

Notable Keynotes & Other Unique Sessions

Opening Keynote: 

We are all looking forward to our opening keynote by best-selling author and motivational speaker, Laura Gassner Otting. Laura is the Founder & Chief Catalyzing Officer of Limitless Possibility, and the author of “Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life.” She will draw on #LMA23’s theme of AMPLIFY! and guide each of us in how to start living a “limitless” life. Her presentation is titled:

“Limitlessly: Bringing Contagious Confidence to Work that Really Matters”

You can watch a preview by clicking on Laura’s photo, or by visiting this preview.

 

Closing Experience:

OnCheers, Celebrations and Contemplationse of the best experiences of our annual conference is the final day recap. This year’s recap will be no exception as the committee has planned one titled: 

“Cheers, Celebrations, and Contemplations”

New this year, LMA has organized a conference retrospective panel that spotlights various viewpoints within our community. These thought leaders will discuss themes from #LMA23 and how they plan to amplify key takeaways and empower their teams and colleagues to do the same. Come prepared to reflect on your own experience, turn ideas into actions at your organization and leave energized to become a change agent.

Don’t miss this opportunity to put a capstone on your time at #LMA23. This panel will be sure to deliver an energetic, informative, and valuable wrap-up that will help us wrap our minds around all that has been presented, which will help give us focus as we go back to our offices to implement what we have learned.

The recap panel will include:

  • Simone Hughes, MBA, CM, Director, Business Development and Marketing, Gowling WLG
  • Alycia Sutor, Managing Director, GrowthPlay
  • Laura Toledo, Chief Communications Architect, EM Dash Consulting
  • Mohib Qidwai, Senior Marketing Manager, Bryan Cave Leighton Paisner
  • Lee Ashby Watts, Founder and CEO, ashby & co. consulting (moderator)

For more information, click on the graphic above, or visit this page on the LMA23 conference website.

Also, don’t miss these sessions:

  • A gameshow-style GC Panel session (what good sports)
  • Three fishbowl formatted sessions for audience interaction (last year’s fishbowl session was extremely valuable)

Get An Early Start With One of Five Pre-Conference Programs

There are 5 pre-conference programs on Monday, April 24th that you might want to consider. I’m sure you can still register right here, and I feel fairly certain they will all provide high-quality insight and discussion you will find useful in your career.

  1. LMA QuickStart™ LIVE! – Legal Marketing Essentials
  2. CMO Summit – Leadership Amplified – Managing Teams through the Evolution of Law Firm Marketing
  3. Solo/Small Team – Making a BIG Splash in Small and Mid-Sized Law Firm Ponds
  4. Career Development – Your Seat at the Table: Leveraging Your Personal Brand to Amplify Your Leadership and Career
  5. PR/Communications – (AMP) Aligning Efforts, Maximizing Opportunities, and Proving Value: Taking your Communication and PR Strategy to the Next Level

Please Bookmark This Post and Let Me Know When You See Content

You might want to bookmark this post as this is where I will be curating all of the content I and others will be creating about the conference. I will also add an important links section titled in green below so you don’t have to search for them elsewhere.

As always, if you see audio, video, or written content for me to add to this post, please ping me wherever it is convenient for you:

NOTE: In the comments below, or via message, let me know if you will be attending and what you are most looking forward to.

The Most Important Thing I Can Share With You

Before, during, and after the conference, always remember to say this to yourself:

#LMA23 My Voice Matters

Important Links For You

My Networking Checklist For Those Who Are Serious About Focused Networking at #LMA23 or Any Conference

#LMA19 Conference Networking Worksheet#LMA22 Conference Networking WorksheetFor those of you who would like a little focus and an easy process to follow to ramp up your networking before, during, and after the conference, this year I’ve prepared a worksheet for you titled: “Conference Networking Action Plan.

Feel free to download it and give it a try as it will make a big difference in the success of your conference experience. Effective networking at this conference also establishes friendships that will support and carry you through your entire legal marketing career. I speak from experience on this one.

Let me know what you think of it and if you would like me to make any changes to make it more valuable for you, okay?

Presenting Your #LMA23 Annual Conference Content!

#LMA Nancy Myrland's Conference Blog Post

This placeholder is sitting here waiting for the content you and I create!

 

 

#LMA Nancy Myrland's Conference Blog Post

Driving Successful and Impactful Content Marketing: An #LMA23 Recap by Yasmin Zand by Passle and republished on Strategies and Voices (added 6/20/23)

 

#LMA Nancy Myrland's Conference Blog Post

Insights from LMA 2023 – A Conversation on Community, Takeaways, and Career Impact hosted by Ben Chiriboga with guests, Jacob Bourne, Caroline Hall, Hans Chang, Tahisha Fugate, Sarah Short, and Jessica Haasgaard (added 6/12/23) 

#LMA Nancy Myrland's Conference Blog Post

Future State of Law – Fishbowl Peer Exchange Session Recap by Mike Mellor and Tim Corcoran on the LMA YouTube Channel (added 6/12/23)

 

#LMA Nancy Myrland's Conference Blog Post

Annual Conference Recap: Minnesota Members Share Takeaways from LMA23 by Ashley Vetter, Mercedes Smith, and Levi Wick on the LMA Midwest Region blog (added 5/26/23)

 

#LMA Nancy Myrland's Conference Blog Post

Q&A with LMA First-Timer – Meet Jones Walker’s Savannah Kirk by Amanda Ferrari on the Hellerman Communication blog (added 5/19/23)

#LMA Nancy Myrland's Conference Blog Post

Keep On Amplifying: Recap of LMA Annual Conference 2023 by Ed Lovatt on Passle.com (added 5/17/23)

#LMA Nancy Myrland's Conference Blog Post

Why Curiosity Is Key For Business Development, a general counsel panel recap by Jeremy Barker at Above The Law (added 5/11/23)

 

#LMA Nancy Myrland's Conference Blog Post

Staffing & Retention in Law Firms – An LMA Fishbowl by Will Eke on Passle.com (added 5/11/23)

 

 

#LMA Nancy Myrland's Conference Blog Post

Conferences Are A Necessity, Not A Gift by Nancy Myrland on The Myrland Marketing Minute Blog and Legal Marketing Moments Podcast (added 5/9/23) 

 

#LMA Nancy Myrland's Conference Blog Post

The GrowthPlay LMA23 Recap by Growthplay on LinkedIn (added 5/9/23)

 

 

#LMA Nancy Myrland's Conference Blog Post

The Power of Storytelling to Influence and Engage Your Audiences by Will Eke on Passle.com (added 5/8/23)

 

 

#LMA Nancy Myrland's Conference Blog Post

LMA 23: Driving Successful & Impactful Content Marketing by Freddy Dobinson, Eugene McCormick, and Yasmin Zand on Passle.com (added 5/8/23)

 

 

#LMA Nancy Myrland's Conference Blog Post

What’s So Special About Content That Supports Business Growth? by Robin Oliver on JD Supra.com (added 5/8/23)

 

 

#LMA Nancy Myrland's Conference Blog Post

LMA President Roy Sexton’s Annual Conference Follow-Up Message To Members on the LMA website (added 5/5/23)

 

 

#LMA Nancy Myrland's Conference Blog Post

Interview with Opening Keynote Laura Gassner Otting by LMA (added 5/3/23)

 

 

#LMA Nancy Myrland's Conference Blog Post

#LMA23 Session Sneak Peek Playlist on YouTube by Several Presenters and The LMA HQ Marketing Team

 

 

#LMA Nancy Myrland's Conference Blog Post  #LMA23 Conference Amplimix Strikes Back, a Spotify playlist by LMA President, Roy Sexton

 

 

#LMA Nancy Myrland's Conference Blog Post

#LMA23 Annual Conference Networking Action Plan by Nancy Myrland (Ongoing)

 

 

#LMA Nancy Myrland's Conference Blog Post

Conference Networking Tips From Our Legal Marketing Friends, A Timeless Post by Nancy Myrland & Friends (Ongoing)

 

Thank you so much for spending some of your valuable time here in this post. I would also love it if you would share it with our community, too. Thanks!

 

Nancy Myrland, Legal Marketing and Business Development Advisor to Lawyers

Nancy Myrland is a Marketing and Business Development Advisor, specializing in Content, Social & Digital Media. She helps lawyers grow their practices by integrating the right marketing practices in order to build their reputations and their relationships, which leads to building their practices.

Also known as the LinkedIn Coach For Lawyers, Nancy is a frequent LinkedIn trainer, as well as a content marketing specialist. She helps lawyers, law firms, and legal marketers learn and implement content, social, and digital media strategies that cut through the clutter, making them more relevant to their current and potential clients.

She is also a personal branding speaker, trainer, and advisor, helping legal and business professionals understand the importance and the impact of defining and reinforcing their personal brand.

Nancy is also the founder of the hybrid self-study and online course, LinkedIn Course For Lawyers, where she personally guides lawyers through the sequential creation of their LinkedIn profile and presence.

As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasting, video marketing, voice marketing, and livestreaming. Nancy also works with many firms and lawyers on Zoom and virtual presentation training and coaching to be the best they can be when presenting online.

She also helps lead select law firms through their online social media strategy when dealing with high-stakes, visible cases.

Will Your Clients Care If You Use ChatGPT or GPT-4 To Create Content?

Will Your Clients Care If You Use ChatGPT or GPT-4 To Create Content?

Nancy MyrlandAI - Artificial Intelligence, All Posts, Content Marketing Leave a Comment

We’ve all had a little time to experiment with ChatGPT and other generative AI tools. The news, developments, and evolution have been coming at us so fast that it is challenging to keep up with the hundreds of emails, posts, podcasts, and training videos that enter our feeds every day.

But, alas, I shall try my best to share with you what I can when I can.

GPT-4 Launched Today

This is an exciting day with the release of OpenAI’s multimodal AI system, GPT-4, because it is smarter than its predecessors, GPT-3 and GPT-3.5. For example, you can feed it different modalities, or forms, of information, such as videos, and it can react to them.

TechCrunch summarized the 5 biggest differences between GPT-4, and GPT-3 and GPT-3.5.

  1. GPT-4 can see and understand images.
  2. GPT-4 is harder to trick.
  3. GPT-4 has a longer memory.
  4. GPT-4 is more multilingual.
  5. GPT-4 has different “personalities.”

As OpenAI said in its video announcement about GPT-4 on Twitter earlier today:

“It is a breakthrough in its problem-solving capabilities. It can read, analyze, and generate up to 25,000 words of text. It can write code in all major programming languages, and it understands images as input and can reason with them in sophisticated ways.”

The video continued with:

“Most importantly, after we created GPT-4, we spent months making it safer and more aligned with how you want to use it.”

Mashable wrote about the release of GPT-4:

“GPT-4 has improved accuracy, problem-solving abilities, and reasoning skills, according to the announcement. In a comparison breakdown between GPT-3 and GPT-4, the newer model scored in the 90th percentile on the bar exam versus the 10th percentile with GPT-3…”

In that article, tech reporter Cecily Mauran wrote about GPT-4:

“If you thought ChatGPT was an amazingly human-seeming AI chatbot, get ready for the next generation.”

A Word Of Caution About Your Clients

I am writing this post today to tell you about the launch of GPT-4, but also to caution you against using AI output as the be-all and end-all before you have taken the time to view the output for your personality, accuracy, and your clients in mind.

Losing The Trust Of Others

Last week, I saw a response on a social media post that was written by a very well-respected consultant. The response seemed rote and was lacking his familiar personality and dry sense of humor.

It also lacked proper spacing between paragraphs, along with a few other oddities.

My first thought was that he generated the reply via ChatGPT and did a very quick cut and paste before customizing it to make it his own.

That immediately deprecated the value of that reply in my mind because I know him better than that and know that he has always relied on his intelligence and his unique approach to conversation and content. More importantly, I, as a consumer of his content for years, have relied on his intelligence and his approach to conversation and content.

He is not an encyclopedia (remember those?), but a wicked smart marketing expert.

Someone replied to him, saying “What a perfect ChatGPT response!”

There was no reply to that, so I have no idea if it was generated by artificial intelligence.

Where Is Your Personal Brand?

I write this not to discourage you from using generative AI tools as a starting point to create content, summarize documents, provide outlines, write long and short-form content, and brainstorm, but to encourage you to use your brain power and your personal brand to make the content you share with others your own.

What Are The Risks?

If not, you risk losing the trust and respect of those who suspect that your content was written using AI and did not come out of your own brain. They might not think these thoughts intentionally, but those thoughts could be there.

Bottom Line

Until the day these tools have learned what is in your soul, your brain, your approach, your nomenclature, and everything else that goes into the content you create, be very careful to use GPT-4 and the rest of these tools in a way that complements what you do, or as a starting point to make your job more efficient.

Think of GPT-4 and generative AI tools as partners that can co-create content, help you think, get unstuck, and to source information.

As always, I would love to hear your thoughts.

Related Post For Your Review:

Artificial Intelligence (AI), ChatGPT, & Other Chatbots, Yes or No?
Artificial Intelligence (AI), ChatGPT, & Other Generative Chatbots: Yes or No?

 

 

 

 

 

Nancy Myrland, Legal Marketing and Business Development Advisor to Lawyers

Nancy Myrland is a Marketing and Business Development Advisor, specializing in Content, Social & Digital Media. She helps lawyers grow their practices by integrating the right marketing practices in order to build their reputations and their relationships, which leads to building their practices.

Also known as the LinkedIn Coach For Lawyers, Nancy is a frequent LinkedIn trainer, as well as a content marketing specialist. She helps lawyers, law firms, and legal marketers learn and implement content, social, and digital media strategies that cut through the clutter, making them more relevant to their current and potential clients.

She is also a personal branding speaker, trainer, and advisor, helping legal and business professionals understand the importance and the impact of defining and reinforcing their personal brand.

Nancy is also the founder of the hybrid self-study and online course, LinkedIn Course For Lawyers, where she personally guides lawyers through the sequential creation of their LinkedIn profile and presence.

As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasting, video marketing, voice marketing, and livestreaming. Nancy also works with many firms and lawyers on Zoom and virtual presentation training and coaching to be the best they can be when presenting online.

She also helps lead select law firms through their online social media strategy when dealing with high-stakes, visible cases.

Lawyers, No Time For Business Development? This Is For You.

Nancy MyrlandAll Posts, Business Development/Sales, Lawyers, Legal Marketing Leave a Comment

Whether you think you have time to do business development or not, it boils down to one thing, and that is it takes marketing and business development to grow your practice.

I know I might be making it sound too simple, but it can be.

I also understand that when you are busy, it can be very challenging. You have a lot to juggle.

Your Choice: Blog or Podcast

If you would also like to listen to my 2-minute, 46-second episode of Legal Marketing Moments where this blog post originated, you can either click the green play button below or click here if you are reading this via email. If you prefer to read this via blog post, I have rewritten and expanded upon the podcast as a blog post below for you. If that’s you, keep scrolling.

Lawyers, If You Don't Have Time For Business Development, This Is For You

Simple Acts of Marketing and Business Development

It doesn’t take long to engage in effective business development that can grow your relationships with those you need or want to get to know better. It can be acts as simple as:

  • Touching base with past clients to say hello and see how everything is going
  • Making a comment on a potential client’s post on LinkedIn
  • Calling others you need and want to get to know better

Based on your comfort level, and even if they are a bit out of your comfort level, it can be any number of things. You know what those are, and if you don’t, let me know because we can work on those. I can make what feels complex very simple for you.

Let’s talk about the times when you say to yourself or you say to me,

  • “I don’t have time for that.”
  • “I don’t have time for marketing and business development.”
  • “I have clients to take care of.”
  • “I don’t know where to start.”
  • “I’m not sure what my connections will find interesting.”

These thoughts often lead to backing away or never even starting to do those things that you need to do to build your reputation, your relationships, and your practice.

What If We Reframe Those Concerns Just A Little?

I’m going to ask you to reframe those statements in the bullet points above just a little bit and to think of yourself as the lawyer who takes time to do marketing and business development. There’s the old adage, we take time for the things that we enjoy, which is really true.

I know because I’ve done the same thing. If it’s more fun for me to watch a video tutorial to learn something that will help me stay on top of what I do for a living, I will sometimes do that before I have something else to do that must be done to help grow my business. I know those two things sound very similar, which they are, but one is often much more important than the other.

When I catch myself doing that, I still know that it gets down to the fact that if you and I make time, even if that’s five minutes, or regularly use those “in-between moments” that you may have heard me talk about,  we will definitely contribute to the growth of our practices. These small acts add up quickly and will make a huge difference in the long run.

I Am The Lawyer Who Takes Time

So, when you are thinking to yourself or saying to someone else,

“I don’t have time for that,”

try to reframe it and say,

“I am a lawyer who takes time for marketing and business development.”

You Get To Decide

You decide what that timeframe is. It can be half an hour every other day, or maybe just ten minutes every day. We can all find ten minutes every day to do something that contributes to the growth of our practice and our business, can’t we?

Remember

Remember, tell yourself that you are a lawyer who takes time for marketing and business development and will do those things that contribute to the growth of your practice.

Thoughts or Comments?

Let me know if you have any thoughts or comments about this. You know I’d love to hear or read them!

Also, if you missed it, I invite you to take 2 minutes to listen to this via my Legal Marketing Moments podcast…thanks!

Lawyers, If You Don't Have Time For Business Development, This Is For You

 

 

Related Post: Lawyers, What Is Holding You Back From Growing Your Practice? 
Lawyers, What Is Holding You Back From Growing Your Practice

 

 

 

 

 

Nancy Myrland, Legal Marketing and Business Development Advisor to Lawyers

Nancy Myrland is a Marketing and Business Development Advisor, specializing in Content, Social & Digital Media. She helps lawyers grow their practices by integrating the right marketing practices in order to build their reputations and their relationships, which leads to building their practices.

Also known as the LinkedIn Coach For Lawyers, Nancy is a frequent LinkedIn trainer, as well as a content marketing specialist. She helps lawyers, law firms, and legal marketers learn and implement content, social, and digital media strategies that cut through the clutter, making them more relevant to their current and potential clients.

She is also a personal branding speaker, trainer, and advisor, helping legal and business professionals understand the importance and the impact of defining and reinforcing their personal brand.

Nancy is also the founder of the hybrid self-study and online course, LinkedIn Course For Lawyers, where she personally guides lawyers through the sequential creation of their LinkedIn profile and presence.

As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasting, video marketing, voice marketing, and livestreaming. Nancy also works with many firms and lawyers on Zoom and virtual presentation training and coaching to be the best they can be when presenting online.

She also helps lead select law firms through their online social media strategy when dealing with high-stakes, visible cases.

2023 LinkedIn Is Rolling Out A New Way To Make Your Profile More Noticeable

LinkedIn Is Rolling Out A New Way To Make Your Profile More Noticeable

Nancy MyrlandAll Posts, LinkedIn, Social Media Leave a Comment

LinkedIn is rolling out a new feature that will call attention to your posts and other activity on LinkedIn.

As I often mention when I work with my clients, I want your profiles and your content to be scroll-stopping (desktop), or thumb-stopping (mobile). This new feature will help stop the scroll as it will make your profile more visual. Visuals are known to catch the attention of those who might otherwise scroll right on by. We have become a more visual society and are more attracted to visual content than ever before.

LinkedIn is responding to that trend.

NOTE: Don’t miss the video tutorial I’ve prepared for you at the end. It will show you how this works. 

Why Is This Important?

Your activity section on LinkedIn provides an outstanding glimpse into your personal brand as it shows your comments, posts, articles, newsletters, or what I call your “presence,” meaning how you demonstrate your knowledge and your willingness to interact with others. In other words, your activity while on the platform. It showcases you.

LinkedIn will now give you the opportunity to decide what kind of content is going to be shown first in your Activity section.

As it stands, when you go to your profile, then click on Activity, you and your profile viewers will see the most horrifically boring Activity section on the face of the planet.

I mean…look at it. This is my Activity section, and it puts me to sleep. It’s not that it is my activity. Heavens no, that’s pretty interesting (IMHO…wink, wink). It is the format that is dreadfully boring. What about this is inviting to you…other than knowing there are major nuggets of gold if you click on any one of them, that is?

This poor Activity section of mine looks pathetic, doesn’t it? I wouldn’t call this scroll-stopping or thumb-stopping.

Nancy's Myrland's LinkedIn Activity Section Pre-2023 ChangeNow You Will Be Able To Showcase Your Activity With The New LinkedIn Profile Update

As LinkedIn is telling us,

“To help your content stand out and make it easier for others to discover, we’ve developed several new tools.”

and

“We’ve spruced up the Activity section of your LinkedIn Profile to more visibly display your content. Whether it’s images, videos, newsletters or documents, you get to choose the content type your Activity section shows first. This new experience will be available to all members in the next few weeks and we hope that as a result your network will quickly find and engage with your content, leading to more professional connections and opportunities.”

You and Your LinkedIn Profile Visitors Will Have Choices

It appears as though the new tabs across the top that will be visible will include:

  • Posts
  • Videos
  • Comments
  • Images
  • Articles
  • Newsletters
  • Events

We will now be able to choose the type of activity that we want our profile viewers to see first. As you will see in the screenshots below, even after you have chosen which form of content they will see first, they will be able to toggle over to the other categories to see additional forms of content. That allows them to go right to the type of content they want to consume first, which makes your profile more “sticky,” meaning they will linger longer on your profile.

We like that. We want that.

Videos First

What that means is that, if you have posted videos, then you will want to show those first in the Activity section because they will definitely be scroll-stopping.

Images First

If you have posted images and no videos, then you might want to show images to them first.

Articles First

If the articles you have posted are more important, then you might want to show those first.

Documents First

If you have uploaded what LinkedIn calls documents, you might want to show those first.

2023 LinkedIn has rolled out a new Activity section DocumentsFrom what I have read and heard from internal LinkedIn friends, you will only be able to choose the first format that will then be showcased in your Activity section. The others will follow in a pre-determined order decided by LinkedIn. Who knows if we will see complete customization of the order in days, months, or years to come? What I do know is that change is constant in social media.

The Goal Is To Draw More Attention To Your LinkedIn Activity Section

As you can see, the idea is to make your Activity section much more visual, which will help attract eyeballs to your profile. The other obvious and extremely important benefit is that it will also attract attention to you and the content you post on the platform, which is a very important part of connecting with those who are important to you and the growth of your practice.

EDIT: I’ve Added A Video Tutorial For You  

I woke up to this feature today, so I recorded a brief tutorial for you.

 

Nancy Myrland, Legal Marketing and Business Development Advisor to Lawyers

Nancy Myrland is a Marketing and Business Development Advisor, specializing in Content, Social & Digital Media. She helps lawyers grow their practices by integrating the right marketing practices in order to build their reputations and their relationships, which leads to building their practices.

Also known as the LinkedIn Coach For Lawyers, Nancy is a frequent LinkedIn trainer, as well as a content marketing specialist. She helps lawyers, law firms, and legal marketers learn and implement content, social, and digital media strategies that cut through the clutter, making them more relevant to their current and potential clients.

She is also a personal branding speaker, trainer, and advisor, helping legal and business professionals understand the importance and the impact of defining and reinforcing their personal brand.

Nancy is also the founder of the hybrid self-study and online course, LinkedIn Course For Lawyers, where she personally guides lawyers through the sequential creation of their LinkedIn profile and presence.

As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasting, video marketing, voice marketing, and livestreaming. Nancy also works with many firms and lawyers on Zoom and virtual presentation training and coaching to be the best they can be when presenting online.

She also helps lead select law firms through their online social media strategy when dealing with high-stakes, visible cases.