Coverage From #LMA17, The 2017 Legal Marketing Association Annual Conference

Nancy Myrland #LMA17, All Posts, Legal Marketing Leave a Comment

It’s That Time Again! 
As I write this post, well over 1500 marketers and service providers from firms and companies all over the world have begun preparing for a conference that exists solely to help them do what they do better. That conference is the LMA Annual Conference, which is March 27-29.
I always look forward to the LMA Annual Conference because …

Lawyers, To Build Your Practice, You Won’t Know Unless You Listen

Nancy Myrland All Posts, Business Development/Sales Leave a Comment

You’re excited, maybe even a little nervous. You finally have the opportunity to sit down and talk to that one person you want to get close to because you’d love to have him as a client. You know this person could be instrumental in helping you build your practice. You’ve waited for this opportunity for a long time…or maybe you’ve …

Breaking: Social Media Comes of SCOTUS Age

Nancy Myrland All Posts, Social Media Leave a Comment

On Monday, February 27, 2017, during oral arguments in Packingham v. North Carolina, a case involving First Amendment rights of free speech pertaining to the use of social media by former sex offenders in North Carolina, United States Supreme Court justices expressed opinions of social media that show it has come a long way toward being considered mainstream communication. There appears to …

Lawyers: No Time To Create A Marketing Plan?

Nancy Myrland All Posts, Lawyer Marketing, Marketing Plans & Planning, Marketing Strategy 1 Comment

It’s the end of November. For some of us, this means a change in seasons when the leaves turn color and fall off, and the air turns brisk. Things begin to change. We wear additional layers of clothing to accommodate the ever-changing temps, and we hope that the cold and ice stay away for as long as possible…all Winter if you ask …

Lawyers, Here’s One Skill You Need To Have

Nancy Myrland All Posts, Client Service and Retention, Lawyer Marketing Leave a Comment

Imagine if all of your clients said: “Thank heavens that problem has been taken care of. I feel like the weight of the world has been lifted off my shoulders.”
Even better, imagine they also said this: “I had an amazing experience working with him. He understood exactly what I was feeling, what was tearing me up inside, and what the ramifications …

Lawyers, Stop Worrying About The Guy In The Third Row

Nancy Myrland All Posts, Presentation Skills 2 Comments

I listened to a video interview with Seth Godin where he talked about a conversation he had with one of his longtime mentors, the great Zig Ziglar, before Zig passed away. Seth told a story about how Zig made an impact on how he views giving presentations. I think we can all learn from his words.
Seth and Zig were both scheduled …

Myrland Marketing Motivation: Stop Believing That Voice

Nancy Myrland All Posts, Career Development & Education, Myrland Marketing Motivation Leave a Comment

Myrland Marketing Motivation is a little virtual encouragement to start your week. More motivation than marketing. It’s a Monday kind of thing!
Is there something you really want or need to do to grow professionally, but you keep believing that voice inside you that says you aren’t good enough, smart enough, important enough, big enough, senior enough, or worthy enough? Today, …

Lawyers, Is Social Media Worth It? You Decide.

Nancy Myrland All Posts, Business Development/Sales, Lawyer Marketing, Lawyers, Legal Marketers, Legal Marketing, Social Media Leave a Comment

I’ve heard these comments, or ones similar to them, many times in the past several years.
“I’m not sure this is all worth it….this Social Media thing.”
“I tried LinkedIn, but it didn’t produce anything for me.”
“I can’t see how Twitter could possibly result in anything positive.”
“Why would I want to spend time on Facebook?”
“I have no desire to sit in front …

Myrland Marketing Motivation: Marketing Is Never Boring

Nancy Myrland All Posts, Business Development/Sales, Legal Marketing, Myrland Marketing Motivation Leave a Comment

 
Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing!
Marketing & business development are never boring once you realize this is all about others.
What can you do to connect?
What can you do to serve?
What can you do to help them solve their problems?
What can you do to protect them?
This is …

Lawyers, Your Law Practice Isn’t Your Hobby

Nancy Myrland All Posts Leave a Comment

There are things you do because they are fun to do when you aren’t doing anything else. You enjoy them. They are a form of release or pleasure. Those are hobbies, right?
For me, those are:

Working out
Spending time with my husband and 2 adorable Yellow Labs
Riding my new bike, and
…traveling if I had more time, and my pups would stop having …