IT’S 2009 – DO YOU KNOW WHERE YOUR BRAND IS?

Nancy Myrland All Posts, Marketing Strategy Leave a Comment

There is an interesting discussion developing on a few listservs of which I am a member about guerilla marketing tactics, specifically the T-Mobile tactic which has now gone viral,
http://www.youtube.com/watch?v=mUZrrbgCdYc. 
It got me thinking about ways for you to communicate the brand of your firms so I thought I would share it with you here as well.  These are important times for us to keep …

WHAT’S IN A NAME CHANGE?

Nancy Myrland All Posts, Marketing Strategy Leave a Comment

Name change marketing and acceptance is extremely important.  Shortening of a name such as Ice Miller, a firm based in Indianapolis, is a different topic than a complete name change.  The community and Ice Miller’s client base had likely already changed the name of the firm on their own.  That is a common trend.  In some cases, firm names have become …

MYRLAND FAMILY CHRISTMAS 2008

Nancy Myrland All Posts Leave a Comment

Our Dearest Family and Friends,
We’ve never written a letter to everyone before because we prefer writing when we can, but this year we thought it might make sense for a few reasons. First, there are a few thoughts we have to make sure we share with and about you, and two, there’s a right hand in the house that gets …

DO YOU USE TWITTER?

Nancy Myrland All Posts, Business Development/Sales Leave a Comment

Recently, a colleague of mine, Larry Bodine of the Law Marketing Portal and Legal Marketing Listserve, wrote to ask me about my use of Twitter.  Here’s what I shared with Larry:
Hi Larry:

Thanks for asking.  I hope you are well. 

I am looking to Twitter to help me communicate what I do, how I think, work, relate and listen….all important to …

ARE MARKETERS SPENDING ENOUGH TIME ON BUSINESS DEVELOPMENT AND SALES?

Nancy Myrland All Posts, Staffing and Recruiting Leave a Comment

Recently, a discussion topic was posted in my LinkedIn group, PM Forum titled:  “Marketers spending insufficient time on the things that matter to their MPs”  
Here is what was posted by Richard Chaplin of PM Forum: “The latest PM Forum Snapshot monthly survey (www.pmforum.co.uk/snapshot) indicated that marketers are not spending nearly as much time as managing partners would like them to …

WHAT IS THE NEXT “BIG THING?”

Nancy Myrland All Posts, Client Service and Retention, Marketing Strategy Leave a Comment

I recently had a partner ask me what I thought the next “big thing” is as he wants to make sure his firm stays on the cutting edge.  I shared with him that, although there are many marketing initiatives that need to be paid attention to, ONE of the major developments gaining speed rapidly is Social Media and Networking. 
I recommended to him, and to you, …

IT’S BEEN AN INTERESTING SUMMER….

Nancy Myrland All Posts Leave a Comment

In case you noticed, I haven’t posted in quite some time.  I’ll explain….
On June 29th, my husband had a stroke caused by a blood clot in a vein in the left side of his brain.  This was completely unexpected as he had none of the lifestyle or health markers that can lead to stroke.  It remains a mystery to doctors and …

HAVING TROUBLE WITH YOUR MARKETING PLAN?

Nancy Myrland All Posts, Business Development/Sales, Marketing Strategy Leave a Comment

You know you need one.  One what?  A marketing plan, of course!
As I’ve said many times…Random Acts of Kindness are wonderful; Random Acts of Marketing are not.  A carefully crafted marketing plan will help you avoid the aimless expenditure of valuable marketing dollars, and will provide the focus you need to grow and accomplish the goals you have in mind.
I was reminded of this again …

REFERRAL RECOGNITION PROGRAM

Nancy Myrland All Posts, Client Service and Retention, Marketing Strategy, Referral Recognition 2 Comments

Good Monday Morning!
Let’s talk about referrals.  Few things in business are more satisfying than receiving a referral from a current or past client, a friend or a colleague.  How do we make sure we keep referrals coming?
There are many ways, but I will tackle a couple here today:
First, make sure you are doing great work.  Be someone who is easy …

HOW TO MARKET IN A STRAINED ECONOMY

Nancy Myrland All Posts, Business Development/Sales, Client Service and Retention, Marketing Strategy, Training in Client Service and Business Development/Sal Leave a Comment

This morning, marketing and business development consultant Jim Hassett asked “When the economy goes down, should marketing spending go up?”
Here are my thoughts:
It depends on how much firms are currently spending on marketing.
If they have undertaken a careful marketing planning process that is focused on the clients they have, the clients they want, what messages are appropriate to tell each of these …