WHAT IS THE NEXT “BIG THING?”

Nancy Myrland All Posts, Client Service and Retention, Marketing Strategy Leave a Comment

I recently had a partner ask me what I thought the next “big thing” is as he wants to make sure his firm stays on the cutting edge.  I shared with him that, although there are many marketing initiatives that need to be paid attention to, ONE of the major developments gaining speed rapidly is Social Media and Networking. 
I recommended to him, and to you, …

IT’S BEEN AN INTERESTING SUMMER….

Nancy Myrland All Posts Leave a Comment

In case you noticed, I haven’t posted in quite some time.  I’ll explain….
On June 29th, my husband had a stroke caused by a blood clot in a vein in the left side of his brain.  This was completely unexpected as he had none of the lifestyle or health markers that can lead to stroke.  It remains a mystery to doctors and …

HAVING TROUBLE WITH YOUR MARKETING PLAN?

Nancy Myrland All Posts, Business Development/Sales, Marketing Strategy Leave a Comment

You know you need one.  One what?  A marketing plan, of course!
As I’ve said many times…Random Acts of Kindness are wonderful; Random Acts of Marketing are not.  A carefully crafted marketing plan will help you avoid the aimless expenditure of valuable marketing dollars, and will provide the focus you need to grow and accomplish the goals you have in mind.
I was reminded of this again …

REFERRAL RECOGNITION PROGRAM

Nancy Myrland All Posts, Client Service and Retention, Marketing Strategy, Referral Recognition 2 Comments

Good Monday Morning!
Let’s talk about referrals.  Few things in business are more satisfying than receiving a referral from a current or past client, a friend or a colleague.  How do we make sure we keep referrals coming?
There are many ways, but I will tackle a couple here today:
First, make sure you are doing great work.  Be someone who is easy …

HOW TO MARKET IN A STRAINED ECONOMY

Nancy Myrland All Posts, Business Development/Sales, Client Service and Retention, Marketing Strategy, Training in Client Service and Business Development/Sal Leave a Comment

This morning, marketing and business development consultant Jim Hassett asked “When the economy goes down, should marketing spending go up?”
Here are my thoughts:
It depends on how much firms are currently spending on marketing.
If they have undertaken a careful marketing planning process that is focused on the clients they have, the clients they want, what messages are appropriate to tell each of these …

PERSISTENCE

Nancy Myrland All Posts, Training in Client Service and Business Development/Sal 1 Comment

Hello Everyone:
I heard a great message this morning about persistence, about pressing on, or as Lewis & Clark wrote in their journals, “proceeding on” in their journey to discover new lands, people and ways of life and living.
Whether you are a marketer faced with helping your firm create brilliant strategy, a lawyer, architect, developer, financial consultant or anyone who is faced with helping …

LMA CONFERENCE: A GREAT START IN LOS ANGELES

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ENPNMEUTA448
For those of you who were not able to come to the conference this year, I am truly sorry as there is so much here that is worthwhile, and that keeps all of us as legal marketers more valuable to our internal and external clients.
For you, and for those who are coming to the conference but were not able …