Lawyers: General Counsel Beg For Billing Changes

Nancy Myrland All Posts, Alternative Fee Arrangements, Client Service and Retention Leave a Comment

I just finished reading an article by Kristen Rasmussen on Law.com’s Daily Report about Peter Carter, Delta’s Executive Vice President, Chief Legal Officer, and Corporate Secretary who, along with other top lawyers from Fortune 500 companies, made a plea for lawyers to figure out project-based billing.
Peter, a former partner at Dorsey & Whitney LLP, was on a panel at the National …

#LMA18 GC Panel: Lawyers, Slow Down & Stick Around – Lesson #1

Nancy Myrland #LMA18, All Posts Leave a Comment

As always, the general counsel panel at the Legal Marketing Association Annual Conference is one of the most popular. Because of that, it holds a spot as a general session so everyone can attend.
This year, the session is titled: Pushing Through the Noise – What Gets The Attention of General Counsel and Business Executives
Moderator Heather Nevitt, Editor-in-Chief, Corporate Counsel, Inside Counsel …

The Day Happiness Came To #LMA18 [Opening Session]

Nancy Myrland #LMA18, All Posts Leave a Comment

 
We officially kicked off the LMA Annual Conference today in New Orleans talking about happiness with Catherine A. Sanderson, Ph. D. Catherine’s keynote, which she prefers to call a “talk” (because “who calls someone to have a keynote with them” when they care about them?) was titled The Science of Happiness.
What Does This Have To Do With Legal Marketing Professionals and …

How To Maximize Your #LMA18 Annual Conference Experience

Nancy Myrland #LMA18, All Posts, Career Development & Education, Productivity Leave a Comment

Some of you may know I recently attended #SMMW18, the 2018 Social Media Marketing World conference, which I really enjoyed because it was full of over 4,000 people who share my passion for all things social and digital media, and marketing strategy.
This year, I spent some time with my mostly online (now offline, too) friend, Jen Lehner, of Jen Lehner …

Coverage From #LMA18, The 2018 Legal Marketing Association Annual Conference

Nancy Myrland #LMA18, All Posts, LMA Leave a Comment

It’s time.
The largest annual meeting of legal marketing and business development professionals from around the world is taking place in New Orleans April 9-11. If history even comes close to repeating itself, we will have:

Over 1500 business of law professionals
From 20 countries
Representing 46 out of 50 states
All 8 LMA governing regions
With titles of Director, Officer, Coordinator, Assistant, Specialist, Strategist, Consultant, …

There’s Hope For LinkedIn Groups … I Hope!

Nancy Myrland All Posts, LinkedIn Leave a Comment

In case you haven’t heard what is happening with groups on LinkedIn, let me bring you up to speed. Here is a recording I recorded live on Facebook that will explain everything I know so far. Don’t forget to turn on the volume control in the bottom right corner after you press the play button. If you would rather read, …

Mark Zuckerberg Announces Major News Feed Changes

Nancy Myrland All Posts, Facebook, Social Media Leave a Comment

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. Starting right away, you will begin seeing updates mostly from friends and family.
Some of you might be ecstatic about this, while others are quite irritated because you like the Facebook that you had a hand in shaping; …

Lawyers: What Does 2018 Have To Do With A Grocery Store?

Nancy Myrland All Posts, Business Development/Sales, Marketing Plans & Planning, Marketing Strategy Leave a Comment

Have you ever gone to the grocery store on an empty stomach, or perhaps when you’re tired? Did you wander aimlessly around the aisles, throwing all kinds of food in your cart that looked good at the moment? You might have started in the pretty, fresh aisle, but ended up in the guts of the store, looking at all kinds …

Lawyers, Don’t You Dare Give Up On 2017!

Nancy Myrland All Posts, Business Development/Sales, Client Service and Retention, Lawyer Marketing, Training in Client Service and Business Development/Sal Leave a Comment

About this time of year, the articles encouraging you to begin thinking about your 2018 marketing and business development plan are plentiful.
Similar to when stores start decorating for the holidays in October, it somehow makes what comes in between October and the beginning of December feel less important, or less relevant. You just want to skip a few months to get …