Do You Spend As Much Time On Your Clients As You Do On Your New Logo or Website?

Nancy Myrland All Posts, Branding, Client Service and Retention Leave a Comment

Sometimes we spend an enormous amount of time working on new logos, websites, and letterhead.
We fret over:

Whose name should go first on the letterhead?
Which shade of blue is right?
Should we use an ampersand or the word and?
What are the right graphics for every page of our website?
Should we build microsites?
Should we have video on our homepage?
How about videos on our …

Are Younger Lawyers Naturally Better At Social Media?

Nancy Myrland All Posts, Attorneys, Social Media Leave a Comment

Are digital natives, those who were born in an era when electronic devices were prevalent and in their hands from the moment they were old enough to hold them, better equipped in this current era of social and digital media?
Let’s take a few minutes and discuss that because I can shed a little light on the differences between digital natives …

The 3 Main Reasons Lawyers Should Use LinkedIn

Nancy Myrland All Posts, LinkedIn, Social Media Leave a Comment

How many times have you gone to an event, maybe a conference or a business after hours, or even just a social event with friends, and a new acquaintance sends you an invitation to connect on LinkedIn? You might have seen the notice in a LinkedIn email or on the app itself.
Maybe you collected that person’s business card. I know, …

Lawyers, What Kind Of Content Should You Create?

Nancy Myrland All Posts, Content Marketing, Marketing Strategy Leave a Comment

Have you ever gone through one of those times when you’re stuck trying to figure out what kind of content to create? Deep down, you know it’s not logical because you know so much about your area of expertise, but something is in the way.
Well, I go through this from time-to-time, so I imagine you have, too.
(Special Note: Don’t miss …

Lawyers, Does It Really Matter What Other Law Firms Do?

Nancy Myrland All Posts, Content Marketing, Law Firms, Lawyer Marketing, Lawyers, Legal Marketers, Legal Marketing, Marketing Strategy Leave a Comment

If you truly want your practice or your law firm to grow, there is one question you’re going to have to stop asking and three questions you’re going to need to start asking.
I hear this one question regularly. It takes various forms, which I’ll discuss in a bit. It tends to come up every year right about this time because …

6 Keys To A Successful Law Practice

Nancy Myrland All Posts, Business Development/Sales, Client Service and Retention, Content Marketing Leave a Comment

In this blog post and podcast, I’ll discuss one way to tell if your practice is going to be successful, then I’ll offer 6 keys to building a successful law practice.
How To Tell If Your Practice Is Going To Be Successful
The success of your legal practice is going to depend on several things but one of the most important is …

Lawyers, This Approach Can Backfire On You

Nancy Myrland All Posts, Podcasting, Video Marketing Leave a Comment

Be very careful. If this is not your style, then suddenly adapting it because you think everyone else is doing it is going to backfire on you.
Lately, I have seen some people produce content that has them jumping at the camera and using bigger sounds and more drama in their audio. I am all for adding one’s personality to whatever …

#LMA19 – My LMA Annual Conference Recordings and Interviews

Nancy Myrland #LMA19, All Posts, Crisis Management, Podcasts & Recordings Leave a Comment

Welcome!
This is the page where I will post Alexa Flash Briefings with interviews and updates I create during the 2019 Legal Marketing Association Annual Conference, affectionately referred to by its hashtag, #LMA19. I couldn’t wait, so the first one is already posted below in the pretty purple audio player with the green button. You can’t miss it!
I’ll Add New Updates …

Are Lawyers The Only Ones Qualified To Manage Law Firms?

Nancy Myrland All Posts, Business of Law, Law Firms, Management Leave a Comment

It is not a prerequisite, nor should it be, for law firm CEOs to be lawyers.
The exception to this is when, as mentioned in this article in the ABA Journal, specific words in titles are not allowed. The example given was in May 2014 in Texas when the Texas bar’s ethics committee issued Opinion No. 642, deciding Texas firms couldn’t …

From Michael Avenatti To Frank Aquila: Control Yourself On Social Media

Nancy Myrland All Posts, Social Media Leave a Comment

We have issues with behavior on the Internet, and on social media specifically. Some people just don’t think before posting, or they don’t care and they go for it, not thinking about the ramifications.
3 recent instances brought this to mind for me.
Is It Okay To Publicly Call People Out on Social Media?
The 1st was in a group on Facebook. It …