SERIOUSLY, DO YOUR CLIENTS KNOW?

Nancy Myrland All Posts, Marketing Strategy, Myrland Marketing Moments, Training in Client Service and Business Development/Sal 7 Comments

Yesterday’s Myrland Marketing Moment, which is my 120ish-character marketing suggestion I send out on all forms of Social Media, was this:
Myrland Marketing Moment: We strive for clients to know, like & trust us.  Do we let clients know how we feel about them?
I’ve been in legal and professional services marketing for a long time, and one of the goals has …

SHOULD LAW FIRMS BAN USE OF FACEBOOK AT WORK?

Nancy Myrland All Posts, Social Media, Training in Client Service and Business Development/Sal 11 Comments

Image via CrunchBase

I predict that we will look back on this discussion in a few years, and find it hard to believe we were dealing with this.
Whether it’s Facebook, Twitter, LinkedIn, Martindale-Hubbell Connected, or any of a number of other Social Media networking sites, when managed strategically, they have the potential to serve your firm’s business and marketing plans in …

SALES OR BUSINESS DEVELOPMENT–DOES IT MATTER?

Nancy Myrland All Posts, Business Development/Sales, Marketing Strategy, Training in Client Service and Business Development/Sal Leave a Comment

In law firms, and all other professional service firms, we must get over our irritability and disdain for the word “sales.” If we spent half the energy we spend on complaining about the horrid practice of “sales” on actually implementing a plan on how to develop business and sell, which is really just communicating with our potential/clients, we would be …

It’s Time To Teach Marketing & Sales In Law School

Nancy Myrland All Posts, Business Development/Sales, Training in Client Service and Business Development/Sal 10 Comments

Bentley Tolk, well-known lawyer and legal marketing expert, wrote an article on his blog last night titled Will Law School Ever Teach Marketing For Law Firms?
In his comments section, I shared my thoughts with Bentley that yes, marketing and sales/business development should definitely be taught, and that another legal marketer, Nancy Roberts Linder, has written and taught marketing in law schools.
Marketing …

HOW TO MARKET IN A STRAINED ECONOMY

Nancy Myrland All Posts, Business Development/Sales, Client Service and Retention, Marketing Strategy, Training in Client Service and Business Development/Sal Leave a Comment

This morning, marketing and business development consultant Jim Hassett asked “When the economy goes down, should marketing spending go up?”
Here are my thoughts:
It depends on how much firms are currently spending on marketing.
If they have undertaken a careful marketing planning process that is focused on the clients they have, the clients they want, what messages are appropriate to tell each of these …

PERSISTENCE

Nancy Myrland All Posts, Training in Client Service and Business Development/Sal 1 Comment

Hello Everyone:
I heard a great message this morning about persistence, about pressing on, or as Lewis & Clark wrote in their journals, “proceeding on” in their journey to discover new lands, people and ways of life and living.
Whether you are a marketer faced with helping your firm create brilliant strategy, a lawyer, architect, developer, financial consultant or anyone who is faced with helping …

BUSINESS DEVELOPMENT/SALESPEOPLE IN FIRMS: A GROWING TREND

Nancy Myrland Business Development/Sales, Training in Client Service and Business Development/Sal Leave a Comment

Respected marketing consultant Ed Poll posted comments in his Law Biz Blog about the growing trend in firms to hire non-practicing lawyers to “sell” the firm, or to develop business, and wondered whether this would actually catch on. 
 Here are the thoughts I shared based on the time I’ve spent in sales and business development with not only professional service firms, but also in …