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	<title>Myrland Marketing Minutes &#187; Training in Client Service and Business Development/Sal</title>
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	<description>Strategic Social Media: Making Social Media Make Sense</description>
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		<title>WE MUST NEVER LOSE SIGHT OF ONE THING. IT ALL BEGAN WITH A MOUSE. #LMA11</title>
		<link>http://www.myrlandmarketing.com/2011/04/we-must-never-lose-sight-of-one-thing-it-all-began-with-a-mouse-lma11-3/</link>
		<comments>http://www.myrlandmarketing.com/2011/04/we-must-never-lose-sight-of-one-thing-it-all-began-with-a-mouse-lma11-3/#comments</comments>
		<pubDate>Fri, 15 Apr 2011 05:40:12 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[LMA11 Conference]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Bloggers]]></category>
		<category><![CDATA[Client Interviews]]></category>
		<category><![CDATA[Client Service]]></category>
		<category><![CDATA[Disney World]]></category>
		<category><![CDATA[Heather Morse]]></category>
		<category><![CDATA[Jeff Williford]]></category>
		<category><![CDATA[Jeffrey Williford]]></category>
		<category><![CDATA[Law Firms]]></category>
		<category><![CDATA[Legal Marketing Association]]></category>
		<category><![CDATA[LMA]]></category>
		<category><![CDATA[LMA Annual Conference]]></category>
		<category><![CDATA[Nancy Myrland]]></category>
		<category><![CDATA[The Disney Institute]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=1702</guid>
		<description><![CDATA[

I just returned from a wonderful LMA, or Legal Marketing Association, annual conference, followed by vacation with my husband at Disney World.
I had a fantastic time at both, meeting and seeing new and old friends, learning, laughing, connecting, meeting, celebrating and having fun playing in one of the world’s largest playgrounds.
This was LMA’s 25th annual conference, [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2011/04/we-must-never-lose-sight-of-one-thing-it-all-began-with-a-mouse-lma11-3/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>WE MUST PRACTICE</title>
		<link>http://www.myrlandmarketing.com/2010/10/we-must-practice/</link>
		<comments>http://www.myrlandmarketing.com/2010/10/we-must-practice/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 13:35:56 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Career Development & Education]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Frank Leyes]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Hole-in-One]]></category>
		<category><![CDATA[Lawyer]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[Marketing Consulting]]></category>
		<category><![CDATA[Practice]]></category>
		<category><![CDATA[Public Speaking]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=961</guid>
		<description><![CDATA[



Image via Wikipedia



Think of something you&#8217;re really good at, such as golf, public speaking, court reporting, environmental law, you name it.
Isn&#8217;t it a great feeling to know you were born with, or developed, these skills?
Isn&#8217;t there sometimes a rush of excitement when you perform those tasks, hit more great shots than bad ones, finish a [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/10/we-must-practice/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>THE KEY TO SELLING IS&#8230;..</title>
		<link>http://www.myrlandmarketing.com/2010/09/the-key-to-selling-is/</link>
		<comments>http://www.myrlandmarketing.com/2010/09/the-key-to-selling-is/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 13:45:14 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Attorney]]></category>
		<category><![CDATA[Lawyer]]></category>
		<category><![CDATA[Legal Marketing]]></category>
		<category><![CDATA[Listening Skills]]></category>
		<category><![CDATA[LM Berry]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Selling]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=919</guid>
		<description><![CDATA[﻿

Many cringe when the topic of selling, or sales, comes up.
When told we are in the position of selling every day of our lives, its enough to make tummies turn upside down, but it&#8217;s true.
Whether you are an attorney whose livelihood depends, either now or in the future, on having another human being spend money [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/09/the-key-to-selling-is/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>THE OLD-FASHIONED WAY&#8230;THEY EARN IT</title>
		<link>http://www.myrlandmarketing.com/2010/07/the-old-fashioned-way-they-earn-it-2/</link>
		<comments>http://www.myrlandmarketing.com/2010/07/the-old-fashioned-way-they-earn-it-2/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 12:18:21 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Client Service]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[John Houseman]]></category>
		<category><![CDATA[Legal Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Smith Barney]]></category>
		<category><![CDATA[Time Warner]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=701</guid>
		<description><![CDATA[
Some of you might remember the 1970s Smith Barney commercial starring the famous actor and producer John Houseman.  This line, which he delivered at the end of the commercial, will be remembered for generations to come, not only because of his brilliant delivery, but also because of the profound message it carried:
“How do they make money?  The [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/07/the-old-fashioned-way-they-earn-it-2/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>WHAT PROBLEMS DO YOU SOLVE?</title>
		<link>http://www.myrlandmarketing.com/2010/07/what-problems-do-you-solve/</link>
		<comments>http://www.myrlandmarketing.com/2010/07/what-problems-do-you-solve/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 11:53:58 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[David Meerman Scott]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Pitch]]></category>
		<category><![CDATA[Problem-Solving]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=629</guid>
		<description><![CDATA[A while back, while reading David Meerman Scott&#8217;s blog post about all of the bad PR pitches he receives, one of his points struck me as very important, and one all of us who communicate, or teach others to communicate, need to remember.
I know this appears to be about PR professionals only, but stick with [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/07/what-problems-do-you-solve/feed/</wfw:commentRss>
		<slash:comments>15</slash:comments>
		</item>
		<item>
		<title>WAIT BEFORE YOU MAKE THAT CALL</title>
		<link>http://www.myrlandmarketing.com/2010/07/wait-before-you-make-that-call/</link>
		<comments>http://www.myrlandmarketing.com/2010/07/wait-before-you-make-that-call/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 13:01:42 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Career Development & Education]]></category>
		<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Client Service]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Law Firm]]></category>
		<category><![CDATA[Lawyer]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Myrland Marketing]]></category>
		<category><![CDATA[Rainmaking]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=612</guid>
		<description><![CDATA[Someone from a well-known service provider left a voicemail message for me yesterday afternoon, telling me I had signed up for their webinar, and was not able to make it, so he was…
“…calling to follow up to see what your interest was as far as social media……”
To encourage discussion, I posted a comment about this on [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/07/wait-before-you-make-that-call/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>SERIOUSLY, DO YOUR CLIENTS KNOW?</title>
		<link>http://www.myrlandmarketing.com/2010/04/seriously-do-your-clients-know/</link>
		<comments>http://www.myrlandmarketing.com/2010/04/seriously-do-your-clients-know/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 15:00:28 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Myrland Marketing Moments]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Client Service]]></category>
		<category><![CDATA[Know]]></category>
		<category><![CDATA[lawyers]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Like]]></category>
		<category><![CDATA[Myrland Marketing Moment]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[Trust]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=391</guid>
		<description><![CDATA[Yesterday&#8217;s Myrland Marketing Moment, which is my 120ish-character marketing suggestion I send out on all forms of Social Media, was this:
Myrland Marketing Moment: We strive for clients to know, like &#38; trust us.  Do we let clients know how we feel about them?
I&#8217;ve been in legal and professional services marketing for a long time, and [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/04/seriously-do-your-clients-know/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>SHOULD LAW FIRMS BAN USE OF FACEBOOK AT WORK?</title>
		<link>http://www.myrlandmarketing.com/2010/01/should-law-firms-ban-use-of-facebook-at-work/</link>
		<comments>http://www.myrlandmarketing.com/2010/01/should-law-firms-ban-use-of-facebook-at-work/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 23:18:20 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Ban Facebook]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Law Firms]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Myrland Marketing]]></category>
		<category><![CDATA[Nancy Myrland]]></category>
		<category><![CDATA[Social Media Consulting]]></category>
		<category><![CDATA[Strategic]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2010/01/11/should-law-firms-ban-use-of-facebook-at-work/</guid>
		<description><![CDATA[



Image via CrunchBase



I predict that we will look back on this discussion in a few years, and find it hard to believe we were dealing with this.
Whether it&#8217;s Facebook, Twitter, LinkedIn, Martindale-Hubbell Connected, or any of a number of other Social Media networking sites, when managed strategically, they have the potential to serve your firm&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/01/should-law-firms-ban-use-of-facebook-at-work/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>SALES OR BUSINESS DEVELOPMENT&#8211;DOES IT MATTER?</title>
		<link>http://www.myrlandmarketing.com/2009/07/sales-or-business-development-does-it-matter/</link>
		<comments>http://www.myrlandmarketing.com/2009/07/sales-or-business-development-does-it-matter/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 13:37:47 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2009/07/14/sales-or-business-development-does-it-matter/</guid>
		<description><![CDATA[In law firms, and all other professional service firms, we must get over our irritability and disdain for the word “sales.” If we spent half the energy we spend on complaining about the horrid practice of “sales” on actually implementing a plan on how to develop business and sell, which is really just communicating with [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2009/07/sales-or-business-development-does-it-matter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IT&#8217;S TIME TO TEACH MARKETING &amp; SALES IN LAW SCHOOL</title>
		<link>http://www.myrlandmarketing.com/2009/05/its-time-to-teach-marketing-sales-in-law-school/</link>
		<comments>http://www.myrlandmarketing.com/2009/05/its-time-to-teach-marketing-sales-in-law-school/#comments</comments>
		<pubDate>Fri, 29 May 2009 16:33:34 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2009/05/29/its-time-to-teach-marketing-sales-in-law-school/</guid>
		<description><![CDATA[Bentley Tolk, well-known legal marketing expert, wrote an article on his blog last night titled Will Law School Ever Teach Marketing For Law Firms? In his comments section, I shared my thoughts with Bentley that yes, marketing and sales/business development should definitely be taught, and that another legal marketer, Nancy Roberts Linder, has written and taught [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2009/05/its-time-to-teach-marketing-sales-in-law-school/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>HOW TO MARKET IN A STRAINED ECONOMY</title>
		<link>http://www.myrlandmarketing.com/2008/04/how-to-market-in-a-strained-economy/</link>
		<comments>http://www.myrlandmarketing.com/2008/04/how-to-market-in-a-strained-economy/#comments</comments>
		<pubDate>Wed, 23 Apr 2008 09:40:03 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2008/04/23/how-to-market-in-a-strained-economy/</guid>
		<description><![CDATA[This morning, marketing and business development consultant Jim Hassett asked &#8221;When the economy goes down, should marketing spending go up?&#8221;
Here are my thoughts:
It depends on how much firms are currently spending on marketing.
If they have undertaken a careful marketing planning process that is focused on the clients they have, the clients they want, what messages are appropriate [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2008/04/how-to-market-in-a-strained-economy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PERSISTENCE</title>
		<link>http://www.myrlandmarketing.com/2008/03/persistence/</link>
		<comments>http://www.myrlandmarketing.com/2008/03/persistence/#comments</comments>
		<pubDate>Mon, 31 Mar 2008 02:33:27 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2008/03/31/persistence/</guid>
		<description><![CDATA[
Hello Everyone:
I heard a great message this morning about persistence, about pressing on, or as Lewis &#38; Clark wrote in their journals, &#8220;proceeding on&#8221; in their journey to discover new lands, people and ways of life and living.
Whether you are a marketer faced with helping your firm create brilliant strategy, a lawyer, architect, developer, financial consultant [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2008/03/persistence/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>BUSINESS DEVELOPMENT/SALESPEOPLE IN FIRMS: A GROWING TREND</title>
		<link>http://www.myrlandmarketing.com/2008/03/business-developmentsalespeople-in-firms-a-growing-trend/</link>
		<comments>http://www.myrlandmarketing.com/2008/03/business-developmentsalespeople-in-firms-a-growing-trend/#comments</comments>
		<pubDate>Sun, 30 Mar 2008 23:00:03 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2008/03/30/business-developmentsalespeople-in-firms-a-growing-trend/</guid>
		<description><![CDATA[Respected marketing consultant Ed Poll posted comments in his Law Biz Blog about the growing trend in firms to hire non-practicing lawyers to &#8220;sell&#8221; the firm, or to develop business, and wondered whether this would actually catch on. 
 Here are the thoughts I shared based on the time I&#8217;ve spent in sales and business development with not only professional [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2008/03/business-developmentsalespeople-in-firms-a-growing-trend/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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