We’ve all read posts and predictions about what’s going to happen to Social Media in 2011.

There are many of them, and they are useful to help those who care about marketing, public relations, customer service and all communications stay on top of what’s going on out there, and what we might want to look out for in the new year.

We’ve seen tools come and go, but what tools and trends will be the most effective in 2011?

We’ve been introduced to tools that measure, that condense, that  listen, that slice, that dice, that lather, rinse and even repeat a Tweet.

We will see a lot of activity in mobile.  Heavens, I’m looking forward to the day, and it will come, when our callers will be holograms in front of us, and vice versa.

Tools that help us target our social media marketing activities will become more prevalent.

Tools that help us understand how to buy advertising more effectively in Social Media will pop up.

On and on and on….

But the most effective social media tool for 2011 will be….are you ready for this…get your pens and paper because this is important…go ahead, I’ll wait….

The most effective social media tool for 2011 will be YOU!  Yes you!

Let’s face it.  There is no social media without you and your involvement.  You can automate as much as you want, but if you don’t put skin in the game, and listen, learn and connect, then you are not involved in Social Media.  Social Media are those communication vehicles, all virtual, that allow for conversation and interactivity, or social interaction.  If they weren’t, they wouldn’t have been named social media in the first place.

So, get out there and use your most effective tool in 2011, okay?  You know how.  I know you do.  Sure, you might need a little coaching to help you crawl out of your marketing comfort zone, and that’s okay, but you have everything you need right there in that head, heart and soul of yours to make this work.

Thanks to Billy Frank Alexander for the use of the vibrant 2011 photo used above.

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  • Nancy, you are dead-on correct. You are precisely right. If this were a cartoon archery contest, you would have arrows splitting other arrows on the bulls-eye. If I agreed with you more, than my name would also be Nancy Myrland!

    What makes social media marketing so powerful is the genuine, human connections between people. It’s not the fancy technology or the complex algorithms or the expensive campaigns. We buy, sell and interact far more than any other reason because we identify with others. It’s the *people*, people!

    Yes: YOU are the most effective social media tool you need in 2011. Make it happen!

    Great post, Nancy!

  • haha @Robby

    @Nancy – Luckily, being authentic and letting your voice shine through comes naturally to you. This is a great piece, Nancy. I’m going to send over lots of traffic. =) Your online presence exemplifies the ideal of keeping the media “social”. Others? not so much.

  • Amen to that! Way to break it down so that it really takes away the smoke and mirrors and shines a spotlight on what’s most important: the real, live person behind the Tweet, post, blog, etc.

    Thanks for the post!

  • Wow, thanks Robby! I love your comments. The one about agreeing with me more, than your name would be Nancy Myrland cracked me up.

  • Thanks Amy…same can be said about your method of communicating my friend. Thanks for the traffic. 🙂

  • Thanks for stopping by Erica. Yes, I’m afraid it’s too easy for some to just set up accounts, blast a few messages now and then, and spend very little time networking in social networking media! The ones that actually connect with their friends and followers become the most memorable.

  • Well said! I couldn’t agree more. What I really liked was this part: “…if you don’t put skin in the game, and listen, learn and connect, then you are not involved in Social Media.” , especially the part about “listening”. Too many of us like to “knee jerk pontificate”. In my view, you can get the most out of social media if you listen to what others have to say.

  • Nancy, you are correct, correct, correct. The best thing about your post is it points out to be successful at SM a person doesn’t have to be computer genious, a new software fanatic, or a brilliant writer. All it takes is being authentic, honest, and giving back to your community – plus precious time. Caring about people and spending the time to share thoughts, knowledge base, and intelligence is the key to SM. Great post.

  • Thanks Dan…yes, there really is no social media without two-way conversation, is there, and there is no conversation without listening!

  • Thanks Rosalie. You know, you’re right about not needing to be any of those things. The basic tools that are deep within, and can actually be nurtured and brought out, are what are most important. Thanks, as always, for stopping by!

  • Nancy

    Bravo! There are so many tools, programs, strategies when the real strategy is YOU. We know the most successful people in SM are those that give some insight as to who they are, are helpful to others, build a community online that helps them and they help, etc – but it all comes back to them as a person. It is the person behind the platform that matters most.

    We all need a bit of a push sometimes and we get that boost from the people around us. I am working on this in 2011 as well. My successes in 2010 were amazing, but I limited myself. It could be a work in progress for a while but for sure my tool will be me.

    Great read.

  • Totally agree with you! The most effective thing you can do in 2011 is be YOU (consistently, over and over again). Take action this year and execute on all of your ideas. If you mess up, that’s ok, learn from your mistake and keep pushing forward. You have a nice network here to keep cheering you on after all 🙂

  • givejonadollar

    This is so lame. lol.

    Kudos anyhow. I’m still voting Facebook or Twitter, even though I get what you are saying. 😉 🙂

  • Thanks Suzanne. I know what you mean about limiting yourself. It’s easy to do when we all have so many other projects and clients to think about. You as your best tool for 2011 will work out great! 😉

  • Hi Ricardo. That’s a VERY good point! “If you mess up, that’s ok, learn from your mistake and keeping pushing forward.” You are right…we do have a nice network her to cheer us on. I need to remind myself of that when I worry about perfecting everything before I launch it. Thanks for mentioning that!

  • Thanks for stopping by Jon.