SOCIAL MEDIA: WHO SHOULD LEAD THE CHARGE?

Nancy Myrland All Posts, Marketing Strategy, Social Media 10 Comments

Gini Dietrich, CEO of Arment Dietrich, wrote a post this week, asking where Social belongs in an organization.
The topic came up for her recently when she guest-hosted a Wednesday night #bizforum discussion on Twitter.
One of the questions that came up during the hour-long discussion had to do with where Social Media marketing and communication should reside within an organization.
Some in …