Who Said That? How To Live Tweet A Conference.

Nancy Myrland All Posts, Social Media, Twitter 7 Comments

I received a blog post titled Stealing Ideas and Social Media via email this morning from Randall Craig, one of our presenters last week at the LMA, or Legal Marketing Association, annual conference. Randall spoke on Social Media, a topic very much on the minds of marketers and communicators everywhere.

Randall started a good discussion when he expressed a bit of …

Social Media: Should I Accept All Connection and Friend Requests?

Nancy Myrland All Posts, Networking, Social Media 0 Comments

These questions and concerns come up often:I just want to be connected to my family and close friends on Facebook.​Should I accept a request from this person I don’t really know on LinkedIn? I have no idea who this person is. Should I Circle him on Google+?They just keep following me on Twitter. Why would they do that when they …

12 Twitter Tips For Lawyers

Nancy Myrland All Posts, Twitter 5 Comments

Twelve Twitter Tips for Lawyers…say THAT 10 times real fast! Go ahead. I’ll wait.
Had I told you five years ago that I had a tool that would allow you to:

Listen to your clients
Observe your competition
Stay in touch with your referral sources, and
Nurture relationships with media

What would you have thought?
If I also told you that this same tool would also allow …

Make Fun Of #Hashtags All You Want, But Google Just Got Serious

Nancy Myrland All Posts, Hashtags, Social Media 0 Comments

Yesterday, Kevin Mullett, Online Visibility Expert (and really smart guy), shared the news on LinkedIn that Google is now making hashtags searchable.
I know. I know. You’re thinking….
“Yawn, Yawn, they’ve been searchable, Nancy.”
Not so fast. Stick with me here for a minute. This is different.
Zaheed Sabur, Software Engineer with Google in Zurich, Switzerland, announced the change on Google+ yesterday:
“Today we’re bringing a …

Social Media: Where Everybody Knows Your Name

Nancy Myrland All Posts, Business Development/Sales, Social Media 2 Comments

FIND AND BE FOUND
If one of the goals in your Marketing and Business Development Plan is to grow your practice, then it follows that you would then identify the strategies to accomplish that.
Typically, it’s broken down like this:

Goal: What I want or need to accomplish.
Strategy: How I intend to accomplish it.

Two strategies to accomplish that growth that are present in …

Lawyers: Content, The Digital Breadcrumbs You Need To Spread

Nancy Myrland All Posts, Business Development/Sales, Content Marketing, Social Media 4 Comments

In the legal profession, we tend to discuss Business Development a lot. It’s important.
It is, in its simplest terms, the process of developing new business, including the many steps that must be taken to attract the interest of potential clients, nurturing the interest they might have in us, developing a relationship with them along the way, finding ways to help …

Social Media Manners: Are You Talking To Me?!

Nancy Myrland All Posts, Social Media 1 Comment

HAS THIS EVER HAPPENED TO YOU AT AN EVENT?
Have you ever been at an event, talking to someone who keeps looking over your shoulder while you’re talking, wondering who’s coming in the room next, who they must see, who might be more important than you?
Me, too.
How does that makes you feel?

That you’re less important?
As if that person really doesn’t …

C’mon! It’s Time To Put On Your Big Kid Pants Already!

Nancy Myrland All Posts, Business Development/Sales, Marketing Strategy 0 Comments

I know. I really do. 
You’re just too busy to do this marketing stuff. That’s why you have “people.” They do it for you, right? I understand.
Oh, you don’t have people and you don’t have time? Great, now it’s really not going to get done.
We Have A Problem
No, wait, you have a problem.
When did you grow up to the point that …

Goals, Bright Shiny Objects or Competitors?

Nancy Myrland All Posts 0 Comments

Let’s face it. Many of us are easily distracted by the next bright, shiny object that is flashed before our faces that holds promise for our practice.

We see a new networking event that promises to expose us to 100 General Counsel all at once!
We are presented with an opportunity to put our name in the new Mega Lawyers directory.
We see …