MYRLAND MARKETING MOMENT: VERSION 1.17.11

Nancy Myrland Myrland Marketing Moments 7 Comments



“Myrland Marketing Moment:
Do you have 2011 Goals?  Today, write 1-4 on a piece of paper, then write them!”

Let’s Discuss:
It’s January 17, 2011.
If you haven’t written your Marketing Plan, there’s still time.
Everyone needs to do this, not just rainmakers, salespeople, managers and CEOs.  If you have a job, a career, and serve internal or external clients or customers, you need …

FIRM LEADERSHIP: PLANNING & BUDGETING

Nancy Myrland All Posts, Marketing Strategy 4 Comments

In yesterday’s blog post, I implored you to stop sending your marketers on a wild goose chase to find out what percent of revenue other firms are spending on their marketing and business development budgets.
If you haven’t read it yet, I invite you to please take a moment to…it won’t take long.
Go ahead, I’ll be here when you get back.
Now …

SHOULD YOU BE USING SOCIAL MEDIA?

Nancy Myrland All Posts, Marketing Strategy, Social Media 10 Comments

There’s a lot of excitement out there revolving around Social Media, and how to use it to build relationships and grow your business.
It’s easy to get excited, or feel passionate, about these relatively new tools as they have the ability to distribute our messages, advance our causes, find those from whom to learn and share our knowledge with people all …

The Best Social Network For Lawyers, or Anyone, Is…

Nancy Myrland All Posts, Marketing Strategy, Social Media 17 Comments

An interesting question was posed on a legal marketing forum of which I am a member.  The question had to do with a recommendation for the most effective online social network for lawyers.
I will share my answer with you here in case you are working through the same thought process.
This is an interesting and important question.  I’ve spent the past …

SHOULD LAW FIRMS BAN USE OF FACEBOOK AT WORK?

Nancy Myrland All Posts, Social Media, Training in Client Service and Business Development/Sal 11 Comments

Image via CrunchBase

I predict that we will look back on this discussion in a few years, and find it hard to believe we were dealing with this.
Whether it’s Facebook, Twitter, LinkedIn, Martindale-Hubbell Connected, or any of a number of other Social Media networking sites, when managed strategically, they have the potential to serve your firm’s business and marketing plans in …